全家服务营销分析课件.ppt

1、FamilyMart企业介绍企业介绍企业服务产品企业服务产品Text hereIf we can only encounter each other rather than stay with each other,then I wish we had never encounteredText hereText hereIf we can only encounter each other:QuifyUlllmunaopNistleIf we can only encounter each other:QuifyUlllmunaopNistle企业服务产品Text hereIf we can

2、 only encounter each other rather than stay with each other,then I wish we had never encounteredLINE CHART服务理念服务理念75%50%25%Plan APlan BPlan CIf we can only encounter each other rather than stay with each other,then I wish we had never encounteredIf we can only encounter each other rather than stay w

3、ith each other,then I wish we had never encounteredIf we can only encounter each other rather than stay with each other,then I wish we had never encountered服务理念服务理念诚信务实诚信务实 价值创新价值创新 顾客满意顾客满意 共同成共同成长长l经营理念：经营理念：l口号口号：全家就是你家！全家就是你家！理念分析理念分析全家就是你家全家就是你家l全家FamilyMart以提供消费者一个24小时、体贴入微的便利环境为最高使命。运用分布小区、商业

4、街、学校、医院等商圈店铺，提供消费者各项生活服务。l全家FamilyMart服务范围包括代收公用事业费、复印、照片冲洗、预购等服务。全家FamilyMart将引进更多元的商品及服务，让消费者真正感受到”全家就是你家”的体贴。理念分析理念分析全家就是你家全家就是你家l顾客满意顾客满意 保持认真、负责、诚恳的态度，作为消费者、店铺与厂商之间的桥梁；彻底贯彻价值创新，诚信务实，顾客满意，的经营方针，提供消费者亲切的购物环境、优质的商品、多元便利的服务与生活情报信息。理念分析理念分析l顾客满意顾客满意 口号口号：全家就是你家！全家就是你家！l店员要求：l对每个顾客使用标准而亲切的六大用语。l礼貌应对顾

5、客不满，避免产生投诉。l熟悉工作，解答顾客疑问。l企业要求：l全家笃信优质的服务来优质的学习，而企业要永续经营，必须通过人员培训，培养服务型人才。理念分析理念分析全家就是你家！全家就是你家！口号口号：l顾客满意顾客满意 l贴心服务：l全家的便当是设置好可以直接拿去加热，加热好后会附上防烫纸垫，并且能放置筷子。l顾客进门的时候店员会主动打招呼。l提供动听的音乐、免费餐桌、免费wifi。理念分析理念分析Text hereIf we can only encounter each other rather than stay with each other,then I wish we had never encountered理念分析Text hereIf we can only encounter each other rather than stay with each other,then I wish we had never encounteredPLANNING TABLE服务评价服务评价DesignTestLaunchSupport服务评价TO-DO LISTTHANKS此课件下载可自行编辑修改，供参考！感谢您的支持，我们努力做得更好！