艺术设计专业英语Unit-12-How-to-课件.pptx

1、UUNITNIT 12 H12 HOWOW TOTO M MAKEAKE A A MMAGAZINEAGAZINEStep 1: Getting Step 1: Getting StartedStartedCreate a theme or focus. Create a theme or focus. What is the primary topic of your magazine？ Keep in mind that most magazines are publications that target ahighly-specific audience (for instance,

2、people who are interested in traveling or brides looking for wedding ideas).Ask yourself: Will this be a standalone publication or one in a series ？ If its part of a series, whats your larger theme ？Try to draw the title of your magazine out of this overarching theme. Note that most magazines have o

3、ne-or two-word titles (such as TIME, National Geographic, Seventeen, Rolling Stone, and Forbes). Not only can a short title sum up your theme nicely, its also easier to deal with from a design standpoint.Establish a deadline. Establish a deadline. When do you plan to have the magazine finished？ Ask

4、yourself if youre setting reasonable expectations, and if you can feasibly have the magazine finished and in the hands of your readers by the deadline.Step 2: Creating Step 2: Creating ContentContentWrite articles, columns and stories. Write articles, columns and stories. What do you want to say to

5、your readers ？ Whether your magazine is built around humorous anecdotes, arty fiction, news reports, high-brow interviews, or any combination or genres, youll need textual content. Here are some possibilities to consider:Write articles about topics you or your collaborators care about. Do they tackl

6、e humanitarian issues ？ Are they related to current events ？ Do they offer advice or interview interesting people ？Write short stories to give your magazine a more personal touch. These can be fiction or nonfiction depending on how they relate to your topic.Dig up old poems, or ask friends if you ca

7、n publish their work in your magazine. These would give a magazine an artistic flair.Gather images. Gather images. Even if your focus will be written content, magazines are a visual medium. Great images will keep your readers interested and add another dimension to your articles.Take photographs tha

8、t relate to your content. Be sure to include photos with empty, neutral spaces; these make great backgrounds over which to place written content.Make a photojournalism project. This means exploring one topic in-depth and guiding the reader along with a series of photos. This is a good option for peo

9、ple with strong photography skills.Draw your own pictures, or join forces with someone who does. This is recommended for an art-house-style magazineDesign a cover. Design a cover. The cover of your magazine should give readers a tantalizing taste of everything thats inside。Here are some ways to acco

10、mplish that:Make sure your magazines title is prominent. Though many magazines will change the color of their title from issue to issue, the font is almost always the same. Settle on one thats easy to read, recognizable, and has an aesthetic that matches your content.Most magazines put this at the t

11、op of the cover, in order to make the brand prominent. For some interesting examples of how you can play with the interplay between the title and whats on your cover, look up cover images for Harpers Bazaar.Decide whats going to be on the cover for this issue. Fashion magazines often use cover model

12、s, while gossip magazines use paparazzi photos, and news magazines might use portraits. Whatever image you use, it should look compelling and be connected to your magazines main story.Step 3: Assembling Your Step 3: Assembling Your ContentContentChoose a final aesthetic for your magazine. Choose a f

13、inal aesthetic for your magazine. How your magazine looks will define its brand, try to consider the following aspects:The font: Are you using fonts inside the magazine that are easy to read and fit with your theme ？ Do they call back to the font you used for your magazines title, on the cover ？The

14、paper: Are you going to print your magazine on glossy or matte paper ？The color: Some magazines, such as People, used to be half color, half black and white to save on ink costs. Many literary magazines are printed in black and white, though most mainstream titles have moved to color. Consider what

15、you can afford to spend on ink per issue, and how you can incorporate that into your magazines look and feel.Decide how to order your content. Decide how to order your content. How you organize your content inside the magazine dictates how the reader will flip through it.Usually the table of content

16、s goes first. If your magazine has many ads, there can be several pages of them before the table of contents.A colophon follows the table of contents. The colophon should list the title, the volume and issue of the magazine, the place of publication, and the personnel who worked on it (such as edito

17、rs, writers and photographers).Order your articles so that the main piece is somewhere in the middle, or even toward the back.Produce the layout of your magazine. Produce the layout of your magazine. Once you know where youre going to put your content, its time to lay it out. Exactly how you choose

18、to do this will depend on what software you decide to use, but there are certain elements to remember:Keep your formatting consistent. Use the same borders, styles, numbering, and font.Number your pages, especially if youve provided a table of contents.Make sure your final product is even-numbered (

19、counting the cover). If you try to make an odd-numbered magazine, youll have at least one blank page.If youre making your magazine by hand, now is the time to figure out how youll transfer your content to the page. Will you print it out ？ Write it directly onto the pages ？ Paste on photos ？Publish y

20、our magazine. Publish your magazine. You can do this the old-fashioned way by having it printed, or you can publish it online. Research your options to see what makes the most sense for your budget.For more information:For more information:How to create a magazine: 5 tips from top designershttp:/ to

21、 Create a Professional Magazine Layouthttp:/ to Start a Magazinehttp:/ EXERCISESXERCISESDecide whether the following statements are true (T) or false (F) according to the text:1Most magazines have more than 3 words for the title, because it can sum up your theme nicely.2Set reasonable expectations a

22、nd have the magazine finished by the deadline.3Take photographs that relate to your content and its no need to include photos with empty, neutral spaces.4Choose the font thats easy to read, recognizable and has an aesthetic that matches your content.5A good magazine should keep a consistent format,

23、for example, the same borders, styles, numbering, and font.There are some tips for you when making a magazine, please try to translate the information into Chinese.TIPS:Edit Things youll NeedDesign software (optional)PaperInkGlue (optional)Articles and photosDESIGN THE MAGAZINEA good magazine has a

24、consistent design and style. Things to consider when designing a magazine include:LayoutFontPage sizeNumber of pagesWhether the magazine will be black and white, part color, or full colorPaper qualityV VOCABULARYOCABULARYpublication n出版物specific adj明确的；特定的audience n读者；受众series n系列deadline n截止期限textual adj文本的artistic adj艺术的visual medium 视觉媒介art-house-style 有艺术风格的glossy adj光滑的；有光泽的matte adj无光泽的；不光滑的table of contents 目录colophon n版权页formatting n格式化consistent n一致的even-numbered adj偶数的odd-numbered adj奇数的blank page 空白页print out （打）印出