会展英语-第1单元-课件.ppt（无音视频）

1、English for Exhibition and ConferenceLecture 1Questions to Think About Why do we need to learn English for Exhibition and Conference?1. More and more international exhibitions and conferences are held in China.2. Better English is helpful for better communication. Questions to Think About What will

2、we learn about English for Exhibition and Conference? Words and expressions of jobs of this industry Read, fill in, and design documents Knowledge and skills of planning and management What have U learned by now? 会展概论会展概论 会展礼仪会展礼仪 会展营销会展营销 会展项目管理会展项目管理 会展客户关系管理会展客户关系管理 展览策划与管理展览策划与管理 会议组织与管理会议组织与管理

3、国际会议组织与策划国际会议组织与策划 大型活动策划与管理大型活动策划与管理 商务谈判与沟通商务谈判与沟通 Introduction to EC Etiquette of EC Marketing of EC Project Management of Events Customer Relationship Management Planning and Management of EC Convention Organization & Services Organization and Planning of Intl C Planning and Management of Major

4、Event Business Negotiation &Communication Contents 目录 Introduction to the Exhibition and Convention Industry Preparations for exhibitions Exhibition Promotion and Enquiry Booth Sale and Application Booth Design and Installation Exhibition Services and Booth Reception Dismantling and Follow-up Conven

5、tion planning and enquiry Convention operation and attendance Questions to Think About How can we learn English for Exhibition and Conference? By procedures Through practice Assessment Attendance: Class performance: Homework : Final exam: Week 17 Exhibition and Convention Do you know any internation

6、al exhibitions? Do you know any international conventions?China Import and Export Fair (Canton Fair)China (Beijing) International Fair for Trade in ServicesAPEC Leaders MeetingGroup 20 SummitExhibitions and Conventions Do you know any venues for exhibition or convention in Beijing? Have you ever att

7、ended an exhibition? What kinds of people are involved in an exhibition? Unit 1 Preparations of Exhibitions How to choose the time for an exhibition How to choose the venue for an exhibitionAs an organizer Why attend an exhibition How to prepare for an exhibitionAs an exhibitor 1. Look and sayChina

8、International Exhibition CenterMesse Berlin Exhibition GroundsChina Pavilion Hong Kong Convention and Exhibition CenterUnion des Foires InternationalesImportant international organizations of Exhibition and Conventions国际展览与项目协会国际展览与项目协会1928，Dallas 美国达拉斯美国达拉斯Bureau of International Exhibitions国际展览局，国

9、际展览局，1928，巴黎，巴黎Review: Must be Mastered 展览 参展商 展品 展位 会议 国家会议中心 策划 管理 场馆 中国国际展览中心 主办方 参展商 观众 承包商www.ufi.orgUFI History UFI was founded in Milan, Italy, on 15 April 1925, by 20 leading European international trade fairs, namely: Bordeaux, Brussels, Budapest, Cologne, Danzig, Frankfurt/Main, Leipzig, L

10、jubljana, Lvov, Lyon, Milan, Nizhny Novgorod, Padua, Paris, Prague, Reichenberg, Utrecht, Valencia, Vienna and Zagreb. UFI was established as a non-political international association in accordance with the French law of 1 July 1901 on associations. Initially, UFI was created under the name “Union d

11、es Foires Internationales” (UFI), or “Union of International Fairs” in English, or “Verband internationaler Messen” in German. The name change to “UFI”, accompanied by the tagline “The Global Association of the Exhibition Industry” was decided upon by the General Meeting in Cairo, Egypt, on 20 Octob

12、er 2003. Increasingly an abbreviated name, “UFI”, is used in contexts where the association is well known. UFI Development: From an organisation representing European interests to one representing those of the global exhibition industry*2. Reading UFI (The Global Association of the Exhibition Indust

13、ry)Founding timeFounding placeInitial name (French)Number of membersCurrent nameThe Great Exhibition of the Works of Industry of All NationsNew Words Milan(Italy) 米兰 Cairo (Egypt)开罗 Accompany 附着 Tag line 标语 Concept 概念 Exposition 博览会 Periodic 周期性的 Permanent 永久的 Commercial 商业的 Retail outlet 零售商 End us

14、er 终端用户Fill in the diagram below with the information from the textFairWorld ExpoTrade ShowExpositionEarliest type of market, direct sellingGeneral terms, interaction of buyers and sellers, displaying goods, products and servicesInternational Exposition, special segment of an exhibitionB-2-C exposit

15、ionGeneral public as visitorsMixed showFairWorld ExpoTrade ShowTrade FairExpositionEarliest type of market, direct sellingGeneral terms, interaction of buyers and sellers, displaying goods, products and servicesInternational Exposition, special segment of an exhibitionB-2-B expositionTrade visitorsB

16、-2-C expositionGeneral public as visitorsOpen for trade and public visitorsCustomer show/public show)Exhibition Meeting Convention: a large meeting of an organization or political group 侧重指某一政党或团体为某一特殊目的而召开的会议；也可指学术团体的年会 Conference: a meeting, often lasting a few days, which is organized on a partic

17、ular subject or to bring together people who have a common interest 正式用词,一般指大型会议，如政府工作会议、国际学术交流会议、各国之间的协商、会谈等A Guide to Successful Exhibition Planning Setting up a Planning Committee 成立策划委员会 Planning a Budget 编制预算 Selecting a Venue and Negotiating Contracts 选择场馆和洽谈合同 Sourcing Exhibitors 招展 Publicizi

18、ng Your Exhibition 宣传推广展览New Words Assemble a team Appoint an experienced coordinator Anticipated expenses Revenue Venue Negotiate contracts Last minute nightmare Target audience Potential exhibitors Publicize your exhibition Publicity A sure-fire way Seminars and interactive workshopsIV. Situationa

19、l Dialogues sales manager 销售经理 colleague 同事 a spectrum of 一系列 feature 以为主 time slot 时间段 supplier 供应商 prospectus 招展说明书Dialogue 1: Discussing the exhibition timeQuestions to Answer What exhibition will they hold? When will they hold the exhibition finally? Why?Situational Dialogues Discussing the exhi

20、bition time1. which features a wide spectrum of light-industry products2. We will choose a suitable time for the show.3. Its the best time slot before the launch of major trade fairs.4. the suppliers can accommodate the buyers needs.5. which gather a large number of buyers in the region for sourcing

21、 products.6. As the consumer products cycle shortens, international buyers are now sourcing more frequently.Situational Dialogues Productive and effective：富有成果的和有效的 discuss the venue 讨论场馆 two options: 选择；选项 The former is better. A top priority: 首要的事情 A magnificent and multi-use venue 一座宏伟的多功能 boast

22、an in-venue MTR station adjacent：毗邻的 facilities: 设备 infrastructural capability 基础设施的功能 Availability 可用性Dialogue 2: Choosing the exhibition venueQuestions to Answer Where are they going to hold the exhibition? What venue can they choose? What advantages of each venue? Which venue do they finally deci

23、de on? What should you consider when choosing a venue?Sentences1. Location, of course, is a top priority.2. It is a magnificent, multi-use venue located right in the heart of Hong Kong.3. The closer the venue is to such places, the easier it will be for people to come to the exhibition. 4. Adjacent

24、and linked to the HKCEC there are two world-class hotel. 5. As far as facilities and infrastructural capabilities are concerned, I think both of them are great. Hong Kong Convention and Exhibition CenterAsiaWorld-Expo Hong KongAsiaWorld-Expo Hong KongAn aerial shot of AsiaWorld-Expo Hong KongAsiaWor

25、ld-Expo Hong KongWebsites of HKCEC & AsiaWorld-Expo www.asiaworld-找展馆常用句子 Useful Sentences To find out the most suitable venue is not an easy task. So before choosing a venue, youd better make a checklist about the particular requirements of your exhibition. How convenient is the transportation? Are

26、 there any suitable hotels near the venue? How about the cost? What exhibition facilities can you use in the venue? And then its also important to have an on-site inspection. Choosing a venue with an appropriate size is one of the crucial factors to success. If the venue is too compact, it may leave

27、 the participants feeling congested and uncomfortable. If the venue is too big, it may leave the participants an impression that the exhibition is not as popular as they expect.Review 回顾 Organizers work Part II Exhibitors Diary Lead-in Practice: 5 minutes1. What are the purpose of attending trade sh

28、ows?2. What should be considered before attending a show?Questions to think about What are the purposes of attending trade show? What should be considered before attending a show?Part II Exhibitors Diary Reading (10 minutes) Why Exhibit at Trade Shows?New Words and ExpressionsShowcase the latest pro

29、ductsNetworkExpand business/customer awareness of your product/serviceBuild a databaseKeep abreast of current trendsUnderstand the ebb and flow of your industryKeep an eye on what is old, new and on the horizonState of the artA part of marketing mixScope out the competitionCompetitorAdvantageous Equ

30、ivalent Reinforce your market position and brand messageRumorsIt can become a self-fulfilling prophecy.Task 1: Fill in the form with the info. Reasons for AttendingWhat Can an Exhibition Do or Help You Do? To strengthen relationships with existing customers To present the state of the art for an ind

31、ustry To provide an opportunity to see what your competitors will be offering as a part of their future product line Task 2: Search the Internet and find out more reasons for attending trade shows www. www. .au www. www. www. intl-Situational Dialogues Discussing attending a showStella Li: the Marke

32、ting Manager of Desheng Toys Co., Ltd.Lisa Su and Martin Zhao: Stellas colleagues in the Sales and Marketing Department Listen to the discussion New Words Promote our productsA major segment/part of a companys marketing mix Compare our products with those of our competitorsLaunch new productsResearc

33、hing the marketIncrease brand awarenessReinforce our companys image Do some research on sth.Submit a reportCalculateEarly-bird discountsPrepare equipmentBook a boothBook travel tickets and accommodationInvite clients, customers and suppliersQuestions What are their major purposes of attending the tr

34、ade show? What will Martin do after the meeting? What else do they discuss at the meeting besides their purposes?Translate Trade shows are recognized as a major segment of a companys marketing mix. They are incredibly effective promotion and sales tool. We not only sell products but also compare our

35、 products with those of our competitors. We have chances to meet our customers and competitors in one place at the same time. There are many objectives of exhibiting, like selling products, launching new products, researching the market. We can make use of the chance to increase brand awareness and reinforce our companys image. Once we choose a particular trade show, we will plan our budget. Wed better take advantage of early-bird discounts.