国家开放大学电大专科《商务英语2》期末试题及答案6 、8（试卷号：3936）.pdf

1、国家开放大学电大专科商务英语 2期末试题及答案 8 （试卷号： 3936)一、 交际用语（每小题20分， 共10分）1一5题：选择正确的语句完成下列对话， 并将答案序号写在答题纸上。1.-We would like to get in with the fall publication, if possible. A. What product are we talking about?B. Which edition would you like your advertisement to appear in?C.How much do you plan to spend on advert

2、isement?2.一Your bank is huge! It must have many departments.A. Its true.Our bank consists of many departments. B. Thank you, our bank is a small one. C. You are kidding!Our bank is a small one. 3.一1t will take at least three weeks. A. When will you finish our TV commercial?B.How long did you finish

3、our Tv commercial?C. How soon will you finish our TV commercial?4.一You want to know about the value added tax, dont you？一A. Yes. you need to introduce it for me. B. Yes, 1 must know everything about it. C. Yes, could you give me a brief overview of it? 5.一So could you make an exception and accept D/

4、P?-A. I shall tell you frankly it would drastically increase our risk. B. Thanks, we a工着e inclined to accept your price. C. Yes, we have already tried our best. 二、 选择填空（每小题2分，共30分）6一20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项， 并将答案序号写在答题纸上。6.0ur advertising rates are_size and location. A. depended on B.

5、put on C. based on7. We_th e receipt for the draft, and be good enough to overlook our request for a remittance.A. encircle B. enclose C.enrich8. It assures that you are dealing with a business partner.A. trustworthyB.confidentialC.mysterious9. I b . It is everyones legal duty to pay tax taxes contr

6、ibute to the country and create benefits for everyone. A.althoughB.whenC. because10. We regret to_you that your request of commodity inspection has not been accepted.A.extendB. informC.assure11. The questionwhether insurance against all risks will be necessa工yA . remainsB.keepsC.contains12. Your kin

7、d co-operationthis regard will be highly appreciated A.onB. inC. from13. The finished pro duet is comparable to one that has been_edited.A. profitablyB. probablyC. professionally14.A good advertising program tells potential customers_A. why they need the productB.why do they need the productC. why t

8、hey don t need the product15.0ne of the basic functions of a bank is services related to the storing and management of money. A. provideB.to provideC. provided16. If customers_, there is a chance that they will be retained for along time and possibly permanently. A. satisfyB.have satisfiedC.are sati

9、sfied17.About ten years ago, we shopped only at local stores in the market place_cash. A. usedB. UsingC. to use18.Now a new worldto people around the globe through the World Wide Web.A.has been opened upB. opened upC. open up19. The sandbags stopped her property from A. to be floodingB. being floode

10、dC. being flooding20.No matter_it may lead to, they always pursue the profit maximization.A. whereB. whatC. how三、阅读理解（每小题4分， 共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T, 错误的写“F，并将答案写在答题纸上。Dear Sir or Madam. We have received an order for US$3, 200, 000 worth of goods from Del ta Co. , Ltd. , 1258Hus ten Ave

11、nue, New York, U. S. A. ，吐o has given us your bank as a reference. Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating? We would be most grateful for your assistance, and any advice you give us will be kept strictly confidential.

12、A stamped and addressed envelope has been included for your reply. Thank you in advance. Sincerely yours,John Taylor 21. John Taylor s company has received US83, 200, 000 worth of goods from Delta Co, Ltd.F 22. The letter is written to a reference bank. T23. John Taylor wants to know if Delta Co. ,

13、Ltd. is trustworthy as a corporate partner.T24. The advice that the bank gives wont be kept in confidence. F25. John Taylor s company has paid for the bank s reply. F26一30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上Business Ethics Nowadays, more and more attention is being paid to uBusiness Ethics. But w

14、hat does it mean?What is the importance of ethics in business? Business ethics is not about personality, though a good personality is valuable. Ethics is the primary element and prerequisite for a successful business. No matter what you do, you should think of business as a matter of integrity. Nowa

15、days, the slip in ethics and the absence of social responsibility, especially integrity, have led to a crisis in business, seriously influencing social development. Events resulting froma loss of trust are being seen now and then and they affect society in many unfortunate ways. Most people know the

16、 importance of business ethics, but stil some people don t honor them. We often hear media reports on problems in business, such as adding harmful materials to products. These behaviors cause much damage to consumers, who spend money but do not get quality goods, especially when these commodities do

17、 great harm to their health. It is difficult for people to forget the case in which some chi ldren consumed unsafe mlk powder produced by a few immoral bus inesses, and their heal th suffered serious damage as a result. People can t bear this kind of behavior and the businesses responsible must be c

18、losed down and the related personnel be puni shed. 26. What s the primary component for a prosperous business?A. Good management.B. Reliable credit status.C. Business ethics.27. What is the influence of losing integrity?A. It hinders social development.B. It worsens the company s reputation.C. It re

19、duces people s trust between each other.28. What is people s attitude towards business ethics?A. All people pay attention to business ethics.B.Lots of people know its importance but some still don t honor it. C. Most people attach importance to it and foll om it.29. Which of the following items is N

20、OT mentioned in this passage?A. Nowadays, the absence of ethics, especially integrity has led to a crisis in businessworld. B. Manufacture s in皿oral behaviors do little harm to consumers.C. Media is very important for people to know more about commodities.30. What is the author s attitude toward inn

21、oral behaviors in business?A. Critical.B. Affirmative.C. In different.四、翻译（每小题4分，共20分）31一35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. So let s meet each other half-way and compromise on a 10%reduction in price on the consi gnment. A那么我们各让一半，运货价减少10%吧。B那么我们半路上见，妥协运货价降低1吹吧。C那么我们各让一半，你我妥协将运货价降至1伉吧。32.

22、Many people know the importance of business ethics, but still some people don t keepto A许多人知道商业道德很重要，但仍有一些人避而不谈它。B许多人知道商业道德的意义，但仍有一些人不理会它。C许多人知道商业道德的重要性，但仍有一些人不遵守它。33. As a player in the computer industry, our company has witnessed firsthand the industrys phenomenal growth. A作为计算机行业的运动员，我们公司亲眼目睹了这个行

23、业令人瞩目的成长。B作为参与者，我们公司亲自见证了计算机行业令人瞩目的发展。C作为计算机行业的一个打手，我们的公司已经见证了行业的惊人增长。34. It is important to protect your personal information when banking onl ine.A在银行上网时要防止你的个人信息泄露，这点很重要。B进行网上银行操作时，保护好你的个人信息非常重要。C 上网之前把银行卡的信息保存好是很重要的35. It shows that money has been lent or borrowed, invested or passed from one ac

24、count toanother. A它表明钱已被借贷、已投资或从一个帐户转到其它账户B表明钱已借人或借出、已花费或从一个帐户转给另一个人。C它表明钱已借出或借人、已投资或从一个帐户转到另一个账户，国家开放大学电大专科商务英语 2期末试题及答案 6 （试卷号： 3936)一、 交际用语（每小题20分， 共10分）1一5题：选择正确的语句完成下列对话， 并将答案序号写在答题纸上。1.一Do we need to fill in the application form? A. Yes. you must. B. Yes, you need. C. Yes. you may. 2. - How ab

25、out your friend, Li Yan?Does she work in the same department with you？一A.She is fine, thank you, and you?B. She is fine, thank you, and she 11 be happy to see you again.C. She is fine, thank you, and she works in the Auditing Department.3.一In most cases, it is the total income received.A.When do you

26、 start to learn about taxable income?B.Why do you want to know taxable income?C.What does taxable income refer to?4.一Do you mean that deposits and withdrawals a工飞1posted to my account immediately? A. Yes, we process cash transactions during the working day. B. Yes, we process cash transactions as so

27、on as they take place C. Yes, we process cash transactions on the second day. 5. - How can people avoid food contamination nowadays?A. The government should set strict rules to standardize the production of food. B.People should have balanced food to get different nutrients they need.C. 1 agree with

28、 you on this point, and we should pay more to attention to food safety.二、 选择填空（每小题2分，共30分）6一20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项， 并将答案序号写在答题纸上。6.What a 1 didnt expect to meet you here.A. incidence B.accidentC.coincidence7. We the receipt for the draft, and be good enough to overlook our request fo

29、r a remittance.A. encircle B. enclose C.enrich8. In view of our long-standing business_we can consider a price reduction.A.contactsB. friendsC.relations9. I know personal selling is also a very effective tool for. buyers confidence. A. setting up B. building upC. bringing up10. It is nowadays very e

30、asy for people to their money at ATM s. A.depositB.devoteC.demand11. The_sales volume is the volume of sales that actually will earn business the most profit. A. practicalB. ProfessionalC. profitable12.Remember we want to create a forward-looking image so as to increase the of our brand.A .conscious

31、nessB. awarenessC.broadness13.Consumption and investment,offirst-quarter growth respectively. A. applied forB. appealed toC.accounted formeanwhile , 4. 5 and 1. 2 . Z percentage points14.0ur bank consists of many departments,each of_is responsible for a particular area of business. A.whichB. thatC.

32、what15.We 11 accept the goods_the results from the two inspections are identical.A. if onlyB. only ifC. even if16.The only thing for you to do is_ the form and sign it.A. to fill inB. fill inC. filling in 17.We are dissatisfied with the services your bank.A. provided thatB. to provide for c. provide

33、d by18.Corporate advertising comes_three different types: image advertising , opinionadvertising and investment advertising. A. inB. withC.out19._our income is. tax we should pay. A. The highest, the most B.Higher, moreC. The higher, the more 20. The finished product is comparable to one that_ A.has

34、 really been pushedB.has been professionally editedC. did really push三、阅读理解（每小题4分， 共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T, 错误的写“P，并将答案写在答题纸上。Shipping Advice August 8, 2016 Dear Mr. Anderson, I would like to inform you that the fol lowing consignment has been shipped. Details of the shipment are below:

35、 Shipper: Far East Logistics Co. Ltd Room 1205, JIN YUAN TOWER, No. 168, JIN SHU! ROAD, QINGDAO TEL: 0532- -82732189 FAX: 0532 -82732190 Contact person: Ms. Li Hua hua Vessel/voyage: Pacific 041P Port of loading: QINGDAO DEP: August 6, 2016 Port of di sch釭ge: SANFRANCISCO ETA: August 28, 2016 Final

36、destination: SEATTLE, USA No. of packages & containers: 1000 CTNS lined with foamed plastic in 1X40 STD CTNR Weight (Kilos) : 3214. OKGS Container No. : CE500001 Seal No. : ST211111 P.O. No. : TD9990 Item: Air conditioners, HSU-12HQA/R2-DB Quantity: 1, 000 pieces We have enclosed the commercial invo

37、ice, copy of B/L, packing list and export permit for your preparation for payment and collection of goods. Yours sincerely,Lin Hanxue (Ms) Logistics officer 21. The letter is to inform Mr. Anderson that his consignment has been shipped. T22. The shipper of the consignment is Li Hua hua.F23. The fina

38、l destination of the consignment is San Francisco.F24. The items in the container are air conditioners and TV sets. F25. The commercial invoice,copy of B/L, packing list and export permit are enclosed forpreparation for payment and collection of goods. T 26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上P

39、roduct Advertising Product advertising is an important part of marketing. It aims at in er easing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are di

40、fferent media for advertising inc luding television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is

41、 used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and r

42、eputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents t

43、he impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors, 26. Generally speaking, what s an advertising agency responsible for?A. Telling customers what they need to buy.B. Emphasizing positive qualities of p

44、roducts.C. Designing and organizing adverti senents for cus tomers.27. Companies can choose how to advertise their products according to.A. their product qualityB. their advertising budgetC. customers likes and dislikes28. A good advertising program can tell people.A. how they can benefit from using

45、 the productB. where the product is producedC. how the product is different29. is more interested in increasing the sales of products.A. Product advertisingB. Successful advertisingC. Corporate advertising30. C orporate advertising aims to buildup the company s generalA. sales volumeB. positive qual

46、itiesC. image and reputat ion四、 翻译（每小题4分， 共20分）31一35题：英译汉， 从A、B、C三个选项中选出一个最佳答案， 并将答案序号写在答题纸上。31. For the seller, the best terms would be full payment in cash at the time of sale. A为了卖方利益， 最好的条款是在销售时以现金全额付款。B对于卖方来说， 最好的付款方式是销售时全额现金支付。C由于卖方缘故， 最好的协议是在销售时以现金全额付款。32. Events resulting from a loss of trus

47、t are being seen now and then and they affect societyin many unfortunate ways. A因信任缺失导致的事件时有发生，并在多方面严重影响社会。B导致信任缺失的事件多多少少有所发生， 并以不同方式影响社会。C因信任缺失导致的事件现在和当时都有发生， 并不幸严重影响社会。33. Attracting customers to a business makes the difference between succeeding and failing.A能否吸引顾客， 是企业成功还是失败的区别。B能否吸引客户对企业产生兴趣， 决

48、定了经营的成败。C能否吸引顾客来做生意， 是成功与失败之间的区别。34. We won t entertain your claim unless you have the inspection certification from theCommodity Inspect ion Bureau. A我们不接受索赔，你们有商检局检验证书除外。B除非贵方没有商检局检验证书， 我们不接受索赔C除非贵方提供商检局检验证书， 否则我们将不受理贵方的索赔35. Could you please confirm that they have sufficient funds to cover this amount of order?A能请您确认一下， 他们有足够的资金支付这个数最的订单吗？B您能否确认 下， 他们有特别的资金支撑这个数量的订单吗？C您可否批准下，他们有额外的资金为这个数量的订单保险吗？