国家开放大学电大专科《商务英语2》期末试题及答案4 、6(试卷号:3936).pdf
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1、国家开放大学电大专科商务英语 2期末试题及答案 6 (试卷号: 3936)一、 交际用语(每小题20分, 共10分)1一5题:选择正确的语句完成下列对话, 并将答案序号写在答题纸上。1.一Do we need to fill in the application form?A. Yes. you must. B. Yes, you need. C. Yes. you may. 2. -How about your friend, Li Yan?Does she work in the same department with you?一A.She is fine, thank you, and
2、 you?B. She is fine, thank you, and she11 be happy to see you again.C. She is fine, thank you, and she works in the Auditing Department.3.一In most cases, it is the total income received. A.When do you start to learn about taxable income?B.Why do you want to know taxable income?C.What does taxable in
3、come refer to?4.一Do you mean that deposits and withdrawals a工飞1posted to my account immediately?A. Yes, we process cash transactions during the working day. B. Yes, we process cash transactions as soon as they take place C. Yes, we process cash transactions on the second day. 5. -How can people avoi
4、d food contamination nowadays? A. The government should set strict rules to standardize the production of food. B.People should have balanced food to get different nutrients they need.C. 1 agree with you on this point, and we should pay more to attention to food safety.二、 选择填空(每小题2分,共30分)6一20题:阅读下面的
5、句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项, 并将答案序号写在答题纸上。6.What a 1 didnt expect to meet you here.A. incidenceB.accidentC.coincidence7. We the receipt for the draft, and be good enough to overlook our request for a remittance.A. encircleB. encloseC.enrich8. In view of our long-standing business_we can consider a
6、 price reduction.A.contactsB. friendsC.relations9. I know personal selling is also a very effective tool for. buyers confidence. A. setting upB. building upC. bringing up10. It is nowadays very easy for people to their money at ATM s.A.depositB.devoteC.demand11. The_sales volume is the volume of sal
7、es that actually will earn business the most profit. A. practicalB. ProfessionalC. profitable12.Remember we want to create a forward-looking image so as to increase the of our brand.A .consciousnessB. awarenessC.broadness13.Consumption and investment,offirst-quarter growth respectively. A. applied f
8、orB. appealed toC.accounted formeanwhile , 4. 5 and 1. 2 . Z percentage points14.0ur bank consists of many departments,each of_is responsible for a particular area of business. A. whichB. thatC. what15.We 11 accept the goods_the results from the two inspections are identical.A. if onlyB. only ifC. e
9、ven if16. The only thing for you to do is_ the form and sign it.A. to fill inB. fill inC. filling in 17.We are dissatisfied with the services your bank.A. provided thatB. to provide for c. provided by18.Corporate advertising comes_three different types: image advertising , opinionadvertising and inv
10、estment advertising. A. inB. withC.out19._our income is. tax we should pay. A. The highest, the most B.Higher, moreC. The higher, the more 20. The finished product is comparable to one that_A.has really been pushedB.has been professionally editedC. did really push三、阅读理解(每小题4分, 共40分)21-25题:根据短文内容判断给出
11、的语句是否正确,正确的写“T, 错误的写“P,并将答案写在答题纸上。Shipping Advice August 8, 2016 Dear Mr. Anderson, I would like to inform you that the fol lowing consignment has been shipped. Details of the shipment are below: Shipper: Far East Logistics Co. Ltd Room 1205, JIN YUAN TOWER, No. 168, JIN SHU! ROAD, QINGDAO TEL: 0532
12、- -82732189 FAX: 0532 -82732190 Contact person: Ms. Li Hua hua Vessel/voyage: Pacific 041P Port of loading: QINGDAO DEP: August 6, 2016 Port of di sch釭ge: SANFRANCISCO ETA: August 28, 2016 Final destination: SEATTLE, USA No. of packages & containers: 1000 CTNS lined with foamed plastic in 1X40 STD C
13、TNR Weight (Kilos) : 3214. OKGS Container No. : CE500001 Seal No. : ST211111 P.O. No. : TD9990 Item: Air conditioners, HSU-12HQA/R2-DB Quantity: 1, 000 pieces We have enclosed the commercial invoice, copy of B/L, packing list and export permit for your preparation for payment and collection of goods
14、. Yours sincerely,Lin Hanxue (Ms) Logistics officer 21. The letter is to inform Mr. Anderson that his consignment has been shipped. T22. The shipper of the consignment is Li Hua hua.F23. The final destination of the consignment is San Francisco.F24. The items in the container are air conditioners an
15、d TV sets. F25. The commercial invoice,copy of B/L, packing list and export permit are enclosed forpreparation for payment and collection of goods. T 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上Product Advertising Product advertising is an important part of marketing. It aims at in er easing sales b
16、y making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising inc luding television, radio, newspapers, magazines, the Internet and direc
17、t mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product
18、 is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising c
19、omes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising
20、 is designed to attract potential investors, 26. Generally speaking, what s an advertising agency responsible for?A. Telling customers what they need to buy.B. Emphasizing positive qualities of products.C. Designing and organizing adverti senents for cus tomers.27. Companies can choose how to advert
21、ise their products according to.A. their product qualityB. their advertising budgetC. customers likes and dislikes28. A good advertising program can tell people. A. how they can benefit from using the productB. where the product is producedC. how the product is different29. is more interested in inc
22、reasing the sales of products.A. Product advertisingB. Successful advertisingC. Corporate advertising30. C orporate advertising aims to buildup the company s generalA. sales volumeB. positive qualitiesC. image and reputat ion四、 翻译(每小题4分, 共20分)31一35题:英译汉, 从A、B、C三个选项中选出一个最佳答案, 并将答案序号写在答题纸上。31. For the
23、 seller, the best terms would be full payment in cash at the time of sale.A为了卖方利益, 最好的条款是在销售时以现金全额付款。B对于卖方来说, 最好的付款方式是销售时全额现金支付。C由于卖方缘故, 最好的协议是在销售时以现金全额付款。32. Events resulting from a loss of trust are being seen now and then and they affect societyin many unfortunate ways. A因信任缺失导致的事件时有发生,并在多方面严重影响社
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