4套国家开放大学电大本科《商务英语3》期末试题及答案（试卷号：1380）.pdf

1、国家开放大学电大本科商务英语3期末试题及答案2（试卷号：1380)一、 交际用语（每小题2分共， 10分）1-5题：选择正确的语句完成下面对话， 并将答案序号写在答题纸上。-According to law, they refer to transportat ion, construct ion.finance, insurance and thelike, A.Do you know taxable services?B. How do you like taxable services?C. What do you mean by taxable services?2. -Good mo

2、rning. Far East Logistics Company.- Good morning. This is Maggie Bonner, I would like to know your frei ght forwarding bus1ness. A. May I help you?B. What do you want?C. Who is that calling? 3. -We would like to place an order for some of your C&. Z desk uni ts.A. Certainly, we keep a large supply i

3、n stockB. Delivery dates depend on your locat ionC. We recommend payment by letter of credit4.一I think a bus stop advertisement is a very wise chance to promote our products.A. Our products are popular.B. You said it.C. I don t like advert i sement.5. - Then,what kind of music are you going to have

4、in the background?A. This is obviously too heavy. People wont be able to carry it.B. We d better use light ones. They make the audience feel comfor table.C. Our main goal is to establish our brand name among our target audience.二、 词汇与结构（每小题2分，共30分）6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项， 并将答案序号写在答题纸上。6.

5、 I 11. _the exchange rate and service charge and then type up the check for you.A. makeupB. figure outC. carryout7. y . You can inform your embassy of your account number so that your money can be, _directly.A. transferredB. transportedC. transformed8. Before I ca川e to Beijing, I as an executive sec

6、retary with a trading company for one yearin Britain. A. am workingB. had workedC. has worked.9. Headhunters orsearch firms specialize in finding the right person for the right job.A . excessiveB. perspectiveC. executive10. Too many debts in a company easily_bankruptcy.A. result fromB. lead fromC. r

7、esult in11. A marketer _buyers needs and desires in order to decide what products to make available. A. focuses orB. carries outC. pays back12. With the RMB account you canand deposit RMB cash directly.A. extendB. wi thdrawC. complete13. The total in_logistics in China is still higher than that in m

8、any other industrializedcountries. A. feeC. cost14. The. _you have with a person determines the kind of language you use.A. relat ionshipB. decisionC. arrangement15. Ideally a_should be a win-win situation so both you and your customer will probablyhave to give in on some points. A. completionB. neg

9、otiationC. negation16.bearing the uncertainties that are part of the marketing process.A. initiatesB. innovatesC. involves17. The management style you select will your people skills and knowledge, and availableresources A. depend onB. deal withC. superficial18. A ccounting errors will happen from ti

10、me to time but many common accounting mistakes _ with proper planning and preparation. A. can avoidB. can be avoi dedC. can avoid being19. Trading globally allows us to expand our markets for both goods and services thatotherwise may not have been._ to us. A. negotiableB. capableC. available20. An e

11、xample of soft sell is to_free samples to which cus tomers often respond favorably. A. distributeB. distinguishC. disturb三、阅读理解（每小题4分，共40分）21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上Passage 1 It takes a lot of time and effort to develop and maintain a marketing campaign that resonates （共鸣）wi th y

12、our potential cl ients. However, you should think more about how to develop 1 marketing campaign. After all, we re al ways looking for ways to increase our competitiveness. Here are some marketing strategies for you to checkout. Partner（结伴）with allies. Marketing partnerships have many benefits to pu

13、sh a marketing campaign, For starters, when you stand side by side wi th someone else, you can del iver better content, If you are at the top of your business, market ing partnerships are cheaper to maintain your success and expose your brand. Embrace user- generated content. According to a survey o

14、f 839 millennials（于万富翁）theyspend 5. 4hoursaday comunicat ing with their peers, about 30 percent of their total media time. Similarly, you can also make this by sha工ing personal stories and exchanging ideas with your customers. This is a good way of ca工rying out adverti sement. Help customers solve a

15、 probl em. As perfectly stated on Hub Spot, You re in business because you provide solutions. Some of the ways you can help customers solve a problem is by: creating how- to- content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs o

16、r tools. Let customers interact. No matter what product or service you re offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small-business owne

17、rs to each other and helpful resources through its open forum. 21. This article mainly talks about_A. some marketing strategiesB. your potential clientsC. co血nunicative skills22. You are suggested in the second paragraph to_ A. fight against your opponentB. find allies with someone el seC. always fo

18、cus on yourself23. To embrace user- generated content does good at_A. making friends with strangersB. choosing capable employeesC. carrying out advert i sement24. 阶1ich of the following is NOT away of helping customers solve a problem?A. Great ing how- to-contentB. Listening to customersC. Having di

19、nner with customers25. AMC created an online tools o that_A. one can write down what he imaginesB. your dreams and thoughts will come trueC. they can gather information from customers26-30题：根据短文内容判断给出的语句是否正确，正确的写“T,错误的写“F，并将答案写在答题纸上Passage 2 There are eight traditional functions of marketing: (1)Buy

20、 ing: Amarketerfocusesonbuyers needsanddesires inordertodec idewhat products tomake avai lable. Unders tanding buyersbehavior is of great importance. (2) Selling: Marketers usually view selling as a persuasive activity that is completedthrough promot ion, Selling includes personal selling, advertisi

21、ng, and other selling methods. It is probably the function of marketing that we most often see in our daily life. (3) Transporting: Transporting is physically moving the product from the seller to the buyer.Marketers focus on transporting costs and services. (4) Storing: Like transporting.storing is

22、 an aspect of the physical distribution of products. Storing inc ludes wa工岭ehousingactivities, Warehouses hold products for long per iods sometimes in order to create time utility. (5) Grading: Grading involves sorting products according to size and quality. This makesbuying and selling easier becau

23、se it reduces the need for inspection and sampl ing. (6) Financing: For many products, such as automobiles, fridges, and new homes, the purchaseis facilitated when the marketer provides credit that makes the purchasing of the product possible. (7) Marketing research: Through research, marketers may

24、find out the need for new productsand services. By gathering information on a regular basis, they can better plan, carryout and control marketing activities. (8) Risk taking: It involves bearing the uncertainties that are part of the marketing process.Most marketing decisions result in either succes

25、sor failure that is associated with risk. 26. It is very important to understand buyersbehavior. T27. Marketers usually use different selling methods. T28. Marketers ignore transporting costs and services. F29. Both transporting and storing are the aspects of the physical distribution of products. T

26、30. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homespossible. T 四、写作（一篇作文，共20分）试题Suppose you are the manager and write a recommendation letter for Miss Helen Miller according to the fol lowing information. Candidate: Miss Helen Miller Working experience: work

27、ed in the Export Department of a large firm for over 8years from July 2006 to December 2014. Her character and advantages: hardworking, honest and reliable, excellent communicat ion skills, work independently and efficiently, excellent rapport with people of all ages Reason for leav ing: personal re

28、asons 备注翻译：假设你是经理，根据以下信息给海伦米勒小姐写推荐信。候选人：海伦米勒小姐工作经历：2006年7月至2014年12月在某大公司出口部工作8年以上。她的性格和优点：勒奋，诚实可靠，优秀的沟通能力，独立高效的工作，与各个年龄段的人融洽相处离职原因：个人原因。答：Dear Sir or Madam: Ms. Helen Miller is an employee of our company. From July 2006 to December 2014, I worked n the export department of our company for more than

29、8 years, and now I have resigned due to personal reasons. Her character and strengths: hardworking, honest and reliable, excellent communicat ion skills and independent and efficient work efficiency, able to get along well with people of all ages. If you can consider my suggestion to interview and h

30、ire her, I would be very grateful. Tianna Company Manager Wang December 30, 2017. 国家开放大学电大本科商务英语3期末试题及答案8（试卷号：1380)一、 交际用语（每小题2分共， 10分）1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1. - Hello!. _?-Hello, this is Michael from Tianjin Vanguard Trading Inc.A. Who are you?B. What are you?C. Who is that?2. -Kathy, Id

31、like you to meet Maggie Jacobs. Maggie. You re doing a great job.A. Im pleased to meet youB. It s great to see you againC. I m happy to meet you too3. -May I suggest the sales start on or about October 1?A. What do you mean?B. I like sales.C. Great4. 一I think a bus stop advertisement wise chance to

32、promote our productsA. Our products are popular. B. You said it.C. I don t lik ike advertisement.5. -What about the co血nission?A. Of course, I d give you our lowest quotationB. Im afraid you have to tell me how large your order is going to beC. Its a general practice everywhere else二、 词汇与结构（每小题2分，共3

33、0分）6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上。6. We wi 11 an order with your company for digital cameras. A. reserveB. bookC. place7 . _ a vacation is always a good way to get relaxation and refreshment. A. TakeB. TookC. Taking8. I led and a sales team of 20 people.A. suggestedB. motivatedC. m

34、oved9. Sometimes a situation will. _a direct style of management.A. call upB. call forC. call ot10. Having been working in logistics for 3 years, he is more_than he used to be.A. proudB. braveC. confident11. In order to make proper reservations, will you send your acceptance to the attentionof Profe

35、ssor Chen a week before that day? A. no later thenB. no late thanC. no later than12. 1 didn t know you a previous supplier. A. wereB. beC. are13. She is the CEO of Roston Sport Accessories_! told you,A. whoB. whomC. about whom14. According to law, taxable services refer to transportat ion, finance,

36、insurance and thelike. A. operat ionB. construct ionC. introduct ion15. We usually keep a large supply_stock.A. atB. onC. in16.Additionally, make sure that your password is long enough to easily being hacked.A. prevent your account fromB. provide your account withC.do away with17.We work closely_eve

37、ry large airline like Air China, Air France and American Airl ines.A. withB. toC. in18. The payment is made by an irrevocable_letter of credit in our favour.A. lightB. brightC. sight19. Does that include the turnover in advance?A. to receiveB. receivedC. receiving20. Importing and exporting is trans

38、ferring goods from one country to another while attention_to the laws and requirements of bringing goods out or into that country. A. to payB . payingC. being paid三、阅读理解（每小题4分，共40分）21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage 1 The biggest mistake a workplace leader can make with office cu

39、lture is failing to devise one at all. How do you know if your office culture is helping, or hurting, your employees, and as a result your bottom line? Designing a thoughtful （周到的 ） office culture is so important for a new company. Here are some aspects where a leader should be careful not to make m

40、istakes. A cohesive （和谐一致的 ） office culture starts at the top and is built with intent ion. Facebook s founder projects a laid -back vibe（氛围）That sets the tone for his$ 200 billion company, where he visits weekly Q and A sessions from his staff, loads up the perks, and courts a young team that close

41、ly mirrors his target market, positioning Facebook is especially designed for their wants and needs. Strict dress code or early start time may seem like an easy way to build professionalism （职业化）in your workplace, but is there a good reason for it? Strict requirements that work in a law office may e

42、rode the work ethic at a hip tech start up. Make sure to backup your rules with reason. For example, at Culture Studio, a T-shirt design and printing company, you d better believe there s no place forties, Employees are encouraged to dress down in their brand s merchandise or their competi torsLeade

43、rship shouldn t abandon cul ture development there. Good employees tend to be goal oriented over- ach i evers,so put your budget on that with team-building activities, contests, and incentives for the best. Think critically about the ideal employees for your team, what makes the tick, and how you ca

44、n support them, wi thin and outside of their role in the company s goals. Setting the tone for your workplace starts with each hire and at every level in the company. At digital marketing firm Mabbly, every hiring decision is made with the company s vision in mind: a creative and young team of appro

45、achable （伸手可及的 ） guides that help clients to understand the seemingly mysterious world of PR (public relations) in this internet age. 21. What is the main topic of this article?A. How to write business emails and memos. B. How to design a thoughtful office culture.C. How to set rules for employees t

46、o follow. 22. The example of Facebook is to show_A. one should built a cohesive office culture on purposeB.how you can use Q and A sessions from your staffC. office culture must reflect your own wants and needs23. It is suggested that one shouldin the third paragraph.A. set the tone for one s compan

47、yB. drop strict dress code or early start timeC. backup office rules with reason24. What does put your budget on that. means in the fourth paragraph?A. To wi thdraw the money.B. To pay more attention to it. C. To invest money and efforts. 25. Mabbly is targeted inA. helping clients to understand the

48、 PR worldB. attracting as many investments as possibleC. making a link beteen slliing and buying26-30 题：根据短文内容判断给出的语句是否正确，正确的写“T, 错误的写“F#，并将答案写在答题纸上。Passage 2 Online banking refers to banking activities that are carried out over the Internet on a secure website, It developed in the late1990s and gre

49、w more popular over the years since it can make one s financial life much easier to manage. First, you can use online banking to pay your bills. Most banks have a section in which you setup payees. Fill out the information once, you can simply choose that profile every time you pay a bill online Sec

50、ond, online banking allows you to access your account history and transactions from anywhere. It is the quickest way to check and see if a transaction has cleared your account. It also enables you to find out about unauthorized transactions more quickly. Third, online banking also allows you to tran