中美手机使用对比英文PPT课件.pptx

1、Comparision of mobile phone consumer behaviorbetween Chinese and American university students Characteristics Affecting Consumer BehaviorCultureSocialPersonalitypsychologybuyerCultureSub-cultureSocial classGroups and Social NetworksFamilyRoles and statusAge and life-cycle stageOccupationEconomic -si

2、tuation LifestylePersonality and self-ConceptMotivationPerceptionLearningBeliefs and attitudesConsumer behavior modelConsumer behavior modelenvironmentReactionConsumer black boxMarketingproduct economicprice technologychannel socialpromotion cultureCharacteristicDecision procedureAttitude and prefer

3、enceWhat when whereWhich brandHow manyLOGO Comparision of mobile phone consumer behaviorbetween Chinese and American university students DiscussionWhats the main factor affecting your mobile phone consumer behavior? LOGO2. Price sensitivity3.Percentage of mobile phone priceoccupy living expense4.Sen

4、d SMS or make phone call5.Other preferences analysis1.Percentage of using 3G40%9%25%26%15%3%13%69%GSMOthersCDMACDMAGSM3G3GOthersPercentage of using 3GPrice sensitivityQualityPriceDesignPriceFunctionQuality25%24%19%22%26%27%Percentage of mobile phone price occupy living expenseChinese university stud

5、entsSend SMS or make phone callAmerican university students1.1.SMS54%2.3.Call30%Equal16%1.Call48%2.3.SMS28%Equal24%Preference analysisQuality data preferenceLOGOStyle data preference 结束语当你尽了自己的最大努力时，失败也是伟大的，所以不要放弃，坚持就是正确的。When You Do Your Best, Failure Is Great, So DonT Give Up, Stick To The End谢谢大家荣幸这一路，与你同行ItS An Honor To Walk With You All The Way