腾势上海车展运营执行方案.pptx

1、XXXXXX年上海年上海车展车展腾势展台运营方案腾势展台运营方案Operation Proposal For DENZA Auto Shanghai 2017Contentn Event Backgroundn Daily Schedulen Interactive Plann Operation ManagementDENZA SHANGHAI AUTO SHOW 2017Location: National Exhibition and Convention Center （No. 168 East Yinggang Road, Shanghai）Exhibition Hall & Boo

2、th No. : (TBD)Area:18M(W) X 45M(D)Aim: Denza bring high-end brand image to the world by Shanghai Auto Show 2017 to make people have a better understanding of Denza craftsmanship, high requirement of quality, brand allegation and core value.PeacePeaceis a melodyTender ，and powerfulShe is inner monolo

3、gue, also firm faithAll things growingbrimming over with vigor and vitality HopefulWith inner peaceBig and small familyFamily bond and friendshipAccompany and growthBrings inter peaceWe make the “Peace”, We enjoy the “Peace”Peaceis a powern Peaceful technologyn Peaceful qualityn Peaceful strengthn P

4、eaceful serenityn Peaceful comfortn Inner peaceAll in DENZA 400Customer experienceCraftsmanshipCore technologyStrengthful produceDerives from inner power The journey of DENZA 400 This is the Journey of DENZA 400腾势400 从容启航Daily ScheduleDaily Schedule Installation : 10th April 18th April Rehearsal : 1

5、8th April Media Day：19th April 20th April Public Day：21st April 28th April Withdraw : 29th April5 shows every day24 minutes for each showTimeline：10:00-10:2411:36-12:0013:00-13:2414:36-15:0016:00-16:24Public Day Daily Performance PlanItemDurationContentRemarkBrand10Count down video10S Count down3Bra

6、nd videoBrand video2MC open speechForeign MC 4Brand Interpretation Show 1Foreign MC Talk showProduct3Brand videoDenza product video4Product Interpretation Show 1Denza model show5Haze Removal ChallengeFind potential clients3 MC introduce booth/Model positioningAudience are free to watch vehicles or j

7、oin interactive activitiesLast about 24 minutesPublic Day Daily Performance PlanInteractive PlanWe may launch a “Haze Removal Action” online as a pre-show warm up event.Invite guests to register on the WeChat to join Shanghai Auto Show and release “Haze Removal Action” advocate on official Weibo, We

8、Chat and 4S store. Participants have the chance to win tickets for the show.“Haze Removal Action” Game can attract more audience to Denza booth to compete and competitors have the chance to win gifts.Pre Show activity Online warm upScan Denza QR Code and follow the official account at reception coun

9、ter can receive a gift We arrange 5 model shows every day. Gifts can be handed out at the intermission of the show.Onsite activity-to find potential clients心安 E路随行80天纯电动汽车环球之旅-华沙80天纯电动汽车环球之旅-波兰心安 E路随行Reception CounterScan Denza QR Code and follow Denza account can get a memorial postcard of Denza 80

10、 days global tour and a brochure.Hostess lead audience to exhibition area to join interactive activities or watch Denza vehicles.Sales representatives lead audience to coffee bar area to have further communication about vehicles and collect Leads.Onsite activity-to find potential clientsGift BagBroc

11、hure80天纯电动汽车环球之旅-波兰心安 E路随行PostcardOnsite activity-to find potential clientsInteractive Program DENZA 400 PassportCustomers will get a passport of DENZA 400. When they join the interactive programs of the booth. Hostess will affix a seal on the passport. When they collect 5 seals and complete journey

12、 of the DENZA 400 , they will get a welcome gift.Instruction：Those who are unable to join the “Haze Removal Action” in public area will be invited to the stage area. Scan the Denza QR Code into the game interface to join multipeople competition. Those complete the game within least time will win and

13、 get a gift.Timeline11:55-12:0013:55-14:0014:55-15:0015:55-16:00Interactive program 1Steps：1. Scan the Denza QR Code into the game interface under the guidance of MC.2. Touch the screen to remove the haze，the stopwatch show how much time has been used when all the haze are removed.3. Those who compl

14、ete the game within 10s will be invited onto the stage to receive the gift.Interactive program 1Game interfaceInteractive program 1Virtual Reality BoothThrough VR glasses to see a similar DENZA booth which also looks like a garden.Interactive Program2 VR InteractivePeace“Energy Station”Guests fill i

15、n information as Leads collection.Scan Denza QR Code to help brand promotion.Complete the above steps can receive free Denza bottle water.Energy station provides mobile phone / computer charging device to supply energy constantly.Interactive Program 3 Service Station for PeaceStep1: Scan Denza QR Co

16、de and input：2017年，我和腾势一起充电(In 2017, I charge together with Denza)Step2：Click“点我取水”button（click here to get water)Step3：When the water drops, the page shows “congratulations and invites guests to further explore the exhibition area.Peace“Energy Station”Interactive Program 3 Bottle design：心底的从容，越行越坚定

17、Bottle design：心安 E路随行Interactive Program 3 Peace“Energy Station”Live somatosensory interactive game-two players compete for the game by holding a Denza car model as the magic tool to remove the haze.Rules: two players compete for the game by holding a Denza car model and waving fast to remove the ha

18、ze on the screen. Those haze removal percentage reach 100%, and mileage reach 400km would be winners.Four games per day, each lasts for 30 minutes.Timeline11:30-12:0013:30-14:0014:30-15:0015:30-16:00Interactive Program 4 “Haze Removal Action”Haze removal percentage and mileage data are showing on th

19、e screen.Mileage reaches 400 km means haze are cleared out and winners will get a gift.startplayingInteractive Program 4 “Haze Removal Action”Interactive Program 5E Bicycle 2 customers ride bicycle on the side of the booth.When they ride fast and complete the game. The LED screen will show they perf

20、ormance and the tree will growth from the young tree.Life Style InteractiveLife Style interactive 2Life Style interactive 1Biscuit baking1Leather making2We invite some car owners and give them free ticket for Auto Shanghai 2017.Only invited guests, intended buyers and high potential clients have the

21、 accessto Life Style area where they can join the interactive activities, have a rest or enjoy food and drinks.Life Style Interactive - Biscuit baking Biscuit bakingGuest are free to make biscuit in DENZA logo shape at bar table and may eat or take it away after baking.Life Style Interactive Leather

22、 makingLeather makingGuests make card wallet under the guide of the teacher. Through this interactive process to get further understanding of DENZA craftsmanship and high requirement of quality. Operation ManagementnOperation Plann3rd Party ManagementnMaterial ManagementnShow Car ManagementnLogistic

23、s ManagementVenue ManagementGuest Management3rd party ManagementPersonnel ManagementMedia ReceptionOperation PlanOperation StructureVIP ReceptionGuest ReceptionOwner ReceptionSecurityModel & PerformerCameramanPhotographerCleanerHostess & SalesmanParking AreaDaily OperationMaterial MaintenanceEmergen

24、cy PlanJob ResponsibilityFlexible ResponsibilityTeam StructureRelated ResponsibilityTechnique SupportShow CoordinationShow DirectorActor ManagementActing PropertyRehearsalAV ControlTechnology Coordination AssistantOnsite CoordinatorLight EngineerSound EngineerActorMCCostumer/StagehandVenue ConfirmPr

25、operty ManagementVFX OperatorVideo TechnicianDeviceCostume/Make up Stage PropertyPerform TextMake PlanWrite ScriptShuttle busOperation PlanExclusive car working with VIP itinerary. Exclusive driver, whole trip accompany.Airport Transfer service and VIP hospitality VIP Channel and VIP RoomOffer Exclu

26、sive Car Service Management Model-Butler ServiceOperation Plan VIP ServiceR eception Services Arrange an exclusive staff to provide timely assistance. Two staffs are greeting guests at the entrance while VIPs arrive. Staff leading VIPs to Denza booth while they arrive. After watching the booth, VIPs

27、 are led to VIP Room by hostess and have a rest. Hostess provide timely service for VIPs in VIP room under the supervision of the team leader. Prepare VIP tea break including tea, soft drinks and snacks on media day.Management Model-Butler ServiceOperation Plan VIP Service3rd Party ManagementIn orde

28、r to achieve the goal of serving all the audience, establish an operational team to support the basic needs of daily activities.Carry out their duties, to do their job, to provide a full range of support for staff.Innovate activities, improve professional standards, strengthen the continuity of acti

29、vities and secure measures. Hire, train and maintain a professional operation team including the enthusiasm of staff.Step 5 Daily Management1：Attendance Tracking2：Onsite Supervision3：Rewards and Punishment MeasuresStep 4 Training1：Basic training2： Job responsibility training (dealer training)3：Onsit

30、e trainingStep 3 Interview & Select1：Comprehensive ability assessment2：Expertice assessment3：Job responsibility assessmentStep 2 Recruitment1：Oriented service by professional agency2： In line with brand image3： Resourceful and quick-mindedStep 1Staffing Planning1：Find out Requirement2：Make Job Respo

31、nsibility3： Confirm Total StaffOperation Plan Staff ManagementFirst training time： a week before openingPlace：TBCTimeAttendeeContentRemark09:0009:30All operators & management team（actors excepted）Check in09:3010:00 Overall trainingComprehensive information about Denza brand, automobile and enterpris

32、e10:0010:30General introduction about auto show and Denza booth10:3011:00Management team and other team members make Appearance, Etiquette training11:0011:30 Hand out and explain the Operation Plan11:3012:00Extended training to make every members get to know each other 12:0013:30lunch13:3017:00Train

33、ing in sectionManagement team make training for staff in duty Second training time：on rehearsal dayPlace：Onsite09:0009:30All operators & management team（actors excepted）Check in09:3010:00Training in sectionMotivation meeting10:0012:00Management team explain the Operation Plan and simulate onsite ope

34、ration and make group discussion12:0013:30Lunch13:3017:00Material distributionHand out staff pass, clear out responsibility area and make trainingOperation Plan Staff ManagementDenza automobile general introduction To make all staff have better understanding of Denza.Denza main product introduction

35、To make all staff have a glance of the new released product.The meaning and importance of the Auto ShowTo have better aware of the importance of the show so that be more responsible.Denza project owner make speech Get to know who is project owner.Project operator make speech Get to know who is proje

36、ct operator.Performance director make speech Get to know performance director.Working scheduleNotify the timeline of each section.Department and task Notify corresponding task of each department.Get to know leaders of each departmentTo make all staff get to know the leaders.Get to know team membersT

37、o make all staff get to know their partners.Basic etiquette training and rulesTo avoid making unnecessary mistakes.Operation Plan Staff ManagementBasic Training Time： Gather time, standby time, rest time, key section time, close time. (According to the actual situation） Obedience： Obedient to task a

38、rrangement, temporarily work overtime or overload work.Responsibility： Working content, method and key point.Rules: Rules and regulations, reward and punishment.Talking standard: Talking standard training for related staff.Operation Rehearsal： Discuss how to handle some emergency cases.Training Item

39、sOperation Plan Staff ManagementDealer TrainingNOItemDescriptionContent1Show carTransportationfrom 4S store to venueCleaning keep vehicles clean2MaterialTransportationonsite allocationDistributiononsite distribution3SalesmanWork with the interactive devicework with the interactive device to introduc

40、e the vehiclesCar move-in coordinationmove-in entrance, route and passOn dutyDaily on duty team divisionEmergency Planknow emergency contact windowPR crisiswork with onsite operators to solve problemsOperation Plan Staff ManagementItemNoResponsibilityPositionFunctionModel4Brand imageBeside show cars

41、Demonstrate the theme of the auto showMC1CompereStage areaCompere the eventHostess8Clean the booth areaReception counter show carGuide guests to use VR deviceSecurity3Interior order InteriorEnsure no crowd push and guarantee the safety of people to make sure the event goes smoothly5Exterior orderAro

42、undEnsure no crowd push and guarantee the safety of people to make sure the event goes smoothlyCleaner3Clean the booth areaInterior Maintain the venue clean before opening 5Clean the show carsShow car areaMaintain the show cars clean before openingPG5Assist with salesInteriorEnsure guests to fill in

43、 registration information and assist with salesStand by4FlexibleInteriorStand by within the booth areaStagehand1Make upStaff roomMake up for MC, model, VIP and hostessOperation Plan Staff ManagementContentQualityWorking AreaModel4Beside the show carHostess8Reception counter& show car Security3Interi

44、or5AroundCleaner3InteriorCar Cleaner5Show car areaPG5InteriorPart-time staff4InteriorStaff Positioning layoutOperation Plan Staff ManagementOperation Plan- MCName：IvanHeight：189resume：l Acting as “HOST-OFF双语麦克疯”MC in Shanghai TVlGraduated from New York University Shanghai and proficient in English，S

45、hanghai dialect, manderian, Cantonese and Spain.lIvans Chinese teacher is a shanghainese, so he can speak very local shanghai dialect under the guidance of his teacher.Operation Plan- MC Live Video Sycn The limited age18-25years old, the limited height 1.65 meters or above. Healthy image, young and

46、beautiful, dignified and easy, which suit for Denza image, no bad habits. Good figure proportion, straight and long legs, no obvious scar and no tattoo. Who should have experience of international auto-show and large promotion activity. Serious working attitude, obey the rules strictly, complete tas

47、ks actively. Standard mandarin and Beijing & Guangzhou language, general spoken english ability.Model Selection StandardOperation Plan - ModelOperation Plan - ModelDENZA GirlslDenza girls wear white and blue halter gown with DENZA sticker on the back.lWork with MC to do model show.Model ShowDENZA gi

48、rl（4P)Model show/walking lineDDDDDModel ShowDDDDDDDDDDHostess Selection Standard The limited age18-25years old, the limited height 1.65 meters or above. Healthy image, young and beautiful, dignified and easy, which suit for Denza image, no bad habits. Good figure proportion, straight and long legs,

49、no obvious scar and no tattoo. Who should have experience of international auto-show and large promotion activity. Serious working attitude, obey the rules strictly, complete tasks actively. Standard mandarin and Beijing & Guangzhou language, general spoken english ability.Operation Plan Hostess Man

50、agementopt2opt1opt3opt4Hostess DressOperation Plan Hostess ManagementHostess dress recommendation Black suede 5cm heel, stylish and suit for long standing.Simple earrings or ear clip suitable for both pierced ears and no pierced ones.Formal scarf, combination of brand image and etiquette.Two shell d