TFBOYS ec Part .pptx
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- TFBOYS ec Part
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1、RestrictedEC部分RestrictedObjective Leverage E-com platform traffic to maximize brand news Drive brand trial & offtake via fans Big window maximization with CVE & CDI drive2RestrictedTF BoysFansSFGSFG X TF boys X Fans3Restricted4Activity form:passionate to join activities even not speaking to them (yo
2、ung people) as long as it is meaningful, or there is juicy incentives e.g. TFboys teach children to wash handsKey motivation for them is to build good image & awareness for tf boys. So they will welcome SFGs charity event.Premium & Pack:Packaging with image of single person is needed,Since many fans
3、 only like one member among three exclusive content that cannot be seen anywhere. The feel of “collection”. They have special incentive for total collectionSense of participation & interaction. Shooting MV with TFBOYS is a great bonus for fans Learning from fans brainstormingRestrictedWaveActivities
4、一起守护,健康一家RoadmapMay 20-May 30JD 618 Warming-up CampaignH5 game-Invite funs to join shooting the MV- ThemeApril 17-April 30EC Announcement Campaign我来保护你Purchase to gain gifts related to TFBOYS Purchase to get snippet of TFBOYS New Music守护家 守护成长,健康护航May 20-Jun 1TMALL Charity Campaign May 5-May 15Mothe
5、rs Day Campaign 妈妈,我要守护你E-commerce launches the video Purchase to get special gifts & thankyou card for moms守护家超级大促Jun 10-Jun 18JD 618 Big Sale 和我一起“守护家”618 limited set presaleDonate 1 Yuan for the “洗手池” Public welfare project if purchase charity set3 days shop managersExclusive charity sets for 3 m
6、embersSales volume PKBest shop manager wins tickets of Disney park for fans Daily Premium purchase product and get the chance to gain something used in the MVpurchase to get limited EP of TFBOYS new MVRestrictedRestricted7Wave 1 EC Announcement Campaign让我保护你!nPurchase to gain gifts related to TFBOYS
7、 such as post card and posters of TFBOYS,storage bag with their images on.nPurchase to get snippet of TFBOYS New Music守护家(scan QR code on the packaging to YinyuetaiQQ Music ) Promotion mechanismLet me Protect you(让我保护你) Campaign ThemePost cardpostersstorage bag Leverage Alis platform as a media plat
8、form( xx million uv/day) to build awarenessRestrictedAnnouncement Day in T-mallTY BoysTY BoysTY BoysTf boys X SFG to safeguard the health & dream of children. Join now!Hi, we are tf boys! Join us & SFG to safeguard the health, safeguard the dream of children.1. Type TF boys in Search bar2. Flash com
9、es out, announcing the campaign3. Banner & Icon to lead to campaign page4. Campaign pageRestrictedTF boys T-mall AnnouncementTaobao has 300 billion monthly active users , +10MM UV per dayTaobao Mobile banner can generate around 1million clicks per day, $500M eMedia spending9Restricted10nDescribe vid
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