Unit 1 Welcome to the unit ppt课件（含视频）-（2020）新牛津译林版高中英语高二上学期选择性必修第二册.rar

Welcome to the unit Get to know what mass media is. Watch the video and know about the types of mass media. Think about the influence that mass media has on society. Watch Video 1. What is mass media? The source that the majority of the general public uses to get their news and information from is considered mass media. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. Various types of mass media have developed over time. Watch Video 2 and finish the following exercises.MassmediaOutdoor media_ mediaBroadcast media_ mediaMassmediaOutdoor media_ mediaBroadcast media_ mediaPrintMassmediaOutdoor media_ mediaBroadcast media_ mediaPrintDigital What exactly is outdoor media? It typically consists of any advertising seen outside of the home, and is primarily grouped into a few specific categories. Shop signs, posters , transit，digitalized billboards, other advertisements, to name a few.BillboardsPostersDigitalized outdoor advertisingPublic transit vehiclesPublic transit stations What exactly does print media refer to? It _in distribution to the masses with the invention of printing. Continued improvement over centuries allowed books, _, and newspapers to be printed _. What exactly does print media refer to? It _in distribution to the masses with the invention of printing. Continued improvement over centuries allowed books, _, and newspapers to be printed _.gained its foothold What exactly does print media refer to? It _in distribution to the masses with the invention of printing. Continued improvement over centuries allowed books, _, and newspapers to be printed _.gained its footholdmagazines What exactly does print media refer to? It _in distribution to the masses with the invention of printing. Continued improvement over centuries allowed books, _, and newspapers to be printed _.gained its footholdmagazinesin large quantities What exactly is broadcast media? It has two main components-_ and_. Over time, watching news on television, first in black and white and then in color, became a daily habit for many people. What exactly is broadcast media? It has two main components-_ and_. Over time, watching news on television, first in black and white and then in color, became a daily habit for many people.radio What exactly is broadcast media? It has two main components-_ and_. Over time, watching news on television, first in black and white and then in color, became a daily habit for many people.radiotelevision What exactly is digital media? It began with the invention of_ , first available for public use in the 1990s. People rely on old forms for news, films and music recordings and new forms, including blogs and forums, where people all over the world can_ . What exactly is digital media? It began with the invention of_ , first available for public use in the 1990s. People rely on old forms for news, films and music recordings and new forms, including blogs and forums, where people all over the world can_ .the Internet What exactly is digital media? It began with the invention of_ , first available for public use in the 1990s. People rely on old forms for news, films and music recordings and new forms, including blogs and forums, where people all over the world can_ .the Internetshare informationDiscuss the questions in groups:1.What types of mass media do you usually rely on for information and entertainment? 2. Do you think the mass media is important in your daily life?Read the material quickly and find out the influence that mass media has on society.Read the material quickly and find out the influence that mass media has on society. The mass media have become an inseparable part of society and the lives of citizens and thats why it is necessary to understand the mass media influence on people. From economy to entertainment and from politics to beauty, everything is now influenced by mass media. This influence can be negative or positive. The negative effects of mass media on society can lead people towards poverty, crime, nudity, violence, bad mental and physical health disorders and others as such severe outcomes. There are also situations where positivity is the result of mass media influence. For example, the people helping each other in the situations of natural disasters encourage humanity and empathy in children and adults, so more volunteers come forward to help the needy ones. Also, the quiz-based games, educational news broadcast and similar programs emphasize the positive effects of mass media which increase literacy in the audiences. The positive or negative effects of mass media can be really crucial in some cases. This is one of the major reasons citizens face situations of news broadcast and internet service ban during some sensitive situations in the city or state. Being a responsible citizen, make sure you cross verify any news you come across before spreading that to others as it can create a serious impact on society.All of us who professionally use the mass media are the shapers of society. William Bernbach