Unit 1 The mass media Extended reading ppt课件（含视频）-（2020）新牛津译林版高中英语选择性必修第二册(002).rar

advertisingpersuasion persuade advertisement channel peakn. 广告活动，广告业advertisingpersuasion persuade advertisement channel peakn. 广告活动，广告业n. 说服，劝说；信仰advertisingpersuasion persuade advertisement channel peakn. 广告活动，广告业n. 说服，劝说；信仰vt. 说服；使信服 advertisingpersuasion persuade advertisement channel peakn. 广告活动，广告业n. 说服，劝说；信仰vt. 说服；使信服 n. 广告，启事；广告活动，广告宣传advertisingpersuasion persuade advertisement channel peakn. 广告活动，广告业n. 说服，劝说；信仰vt. 说服；使信服 n. 广告，启事；广告活动，广告宣传 n. 途径，渠道；电视台；频道； 方法；水渠advertisingpersuasion persuade advertisement channel peakn. 广告活动，广告业n. 说服，劝说；信仰vt. 说服；使信服 n. 广告，启事；广告活动，广告宣传 n. 途径，渠道；电视台；频道； 方法；水渠adj. 高峰时期的；最顶端的n. 顶峰，高峰；山峰；尖端vi. 达到高峰，达到最高值advertisingpersuasion persuade advertisement channel peakadvertise boostpsychology purchasememorable slogan teapotget across advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传vt. 使增长，使兴旺n. 增长，提高；帮助，激励advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传vt. 使增长，使兴旺n. 增长，提高；帮助，激励n. 心理，心理特征；心理学advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传vt. 使增长，使兴旺n. 增长，提高；帮助，激励n. 心理，心理特征；心理学vt. 买，购买n. 购买，采购；购买的东西，购买项目advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传vt. 使增长，使兴旺n. 增长，提高；帮助，激励n. 心理，心理特征；心理学vt. 买，购买n. 购买，采购；购买的东西，购买项目adj. 难忘的，值得纪念的advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传vt. 使增长，使兴旺n. 增长，提高；帮助，激励n. 心理，心理特征；心理学vt. 买，购买n. 购买，采购；购买的东西，购买项目adj. 难忘的，值得纪念的n. 标语，口号advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传vt. 使增长，使兴旺n. 增长，提高；帮助，激励n. 心理，心理特征；心理学vt. 买，购买n. 购买，采购；购买的东西，购买项目adj. 难忘的，值得纪念的n. 标语，口号 n. 茶壶advertise boostpsychology purchasememorable slogan teapotget across vt.vi. 做广告，登广告；公布，征聘； 展现，宣传vt. 使增长，使兴旺n. 增长，提高；帮助，激励n. 心理，心理特征；心理学vt. 买，购买n. 购买，采购；购买的东西，购买项目adj. 难忘的，值得纪念的n. 标语，口号 n. 茶壶被传达，被理解，把讲清楚 brand ambassador placement rating sponsorabsorbdiscount tailor brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 n. 大使，代表 brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 n. 大使，代表 n. 放置；安置 brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 n. 大使，代表 n. 放置；安置 n. 收视率；等级，级别 brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 n. 大使，代表 n. 放置；安置 n. 收视率；等级，级别 vt. 赞助；主办；为慈善活动捐款；资助n. 赞助商；为慈善活动捐款的人 brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 n. 大使，代表 n. 放置；安置 n. 收视率；等级，级别 vt. 赞助；主办；为慈善活动捐款；资助n. 赞助商；为慈善活动捐款的人vt. 理解，掌握；吸收；吸引全部注意力 brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 n. 大使，代表 n. 放置；安置 n. 收视率；等级，级别 vt. 赞助；主办；为慈善活动捐款；资助n. 赞助商；为慈善活动捐款的人vt. 理解，掌握；吸收；吸引全部注意力n. 折扣 vt. 打折出售 brand ambassador placement rating sponsorabsorbdiscount tailor n. 品牌；类型；烙印 n. 大使，代表 n. 放置；安置 n. 收视率；等级，级别 vt. 赞助；主办；为慈善活动捐款；资助n. 赞助商；为慈善活动捐款的人vt. 理解，掌握；吸收；吸引全部注意力n. 折扣 vt. 打折出售 vt. 专门制作，定做 n. 裁缝 Before readingwatch a videoWhile reading1. A successful advertisement means _ A. interaction with the mass media B. being broadcast at peak times C. bestselling products D. tricky methods2. From the passage we can infer _ A. advertising keeps up with times B. advertisements used to appear in newspapers C. the product will enjoy wide popularity if broadcast on TV at peak times D. impressive slogans appeal to the publics emotions3. The writer holds the view that future ads will focus on _ A. persuasive words B. convincing discounts C. deeper cooperation with the mass media D. further personalization4. The tone of the passage is _ A. persuasive B. informative C. critical D. supportiveTask 1StructureHow many parts? Whats the main idea of each part?Task 21. What is advertising?2. What is the relationship between advertising and the mass media?Check your answers:1. What is advertising?2. What is the relationship between advertising and the mass media?Check your answers:It refers to the activity of promoting a product or service.1. What is advertising?2. What is the relationship between advertising and the mass media?Check your answers:It refers to the activity of promoting a product or service.The history of advertising has always been closely linked with that of the mass media. 3. What are the functions of advertising?4. How does advertising work?3. What are the functions of advertising?4. How does advertising work? It can make people know about a product or service; It can also create a desire to buy, thus boosting business.3. What are the functions of advertising?4. How does advertising work? It can make people know about a product or service; It can also create a desire to buy, thus boosting business.It usually uses a slogan, brand ambassador and product placement to promote sales or services.What techniques does it use to promote the product or service?What techniques does it use to promote the product or service? a brand ambassadorWhat techniques does it use to promote the product or service? a brand ambassadorsimple but impressive slogans Watch the video again，and analyse what ways these advertisements have used. 5. What changes have taken place in advertising over the decades? And what is the future of advertising?5. What changes have taken place in advertising over the decades? And what is the future of advertising? In the past, advertising was all about reaching as many people as possible with the same message. 5. What changes have taken place in advertising over the decades? And what is the future of advertising? In the past, advertising was all about reaching as many people as possible with the same message. Now, it is becoming more digital and more personalized.5. What changes have taken place in advertising over the decades? And what is the future of advertising? In the past, advertising was all about reaching as many people as possible with the same message. Now, it is becoming more digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.What is the relationship between advertising and the mass media?What are the functions of advertising?How does advertising work?What is the future of advertising?What is advertising?Task3Write a summary of the magazine article. Use the following questions to help you.Advertising: the power of persuasionP12 AIt refers to the activity of promoting a product or service.The history of advertising has always been closely linked with that of the mass media. It can make people know about a product or service; It can also create a desire to buy, thus boosting business.It usually uses a slogan, brand ambassador and product placement to promote sales or services. In the past, advertising was all about reaching as many people as possible with the same message. Now, it is becoming more digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.It refers to the activity of promoting a product or service.The history of advertising has always been closely linked with that of the mass media. It can make people know about a product or service; It can also create a desire to buy, thus boosting business.It usually uses a slogan, brand ambassador and product placement to promote sales or services. In the past, advertising was all about reaching as many people as possible with the same message. Now, it is becoming more digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.Advertising, which is closely linked with mass media in history， is the activity of promoting a product of service.It refers to the activity of promoting a product or service.The history of advertising has always been closely linked with that of the mass media. It can make people know about a product or service; It can also create a desire to buy, thus boosting business.It usually uses a slogan, brand ambassador and product placement to promote sales or services. In the past, advertising was all about reaching as many people as possible with the same message. Now, it is becoming more digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.Advertising, which is closely linked with mass media in history， is the activity of promoting a product of service.Not only can it make people know about a product or service, but also create a desire to buy by using a slogan, brand ambassador and product placement to promote sales or services.It refers to the activity of promoting a product or service.The history of advertising has always been closely linked with that of the mass media. It can make people know about a product or service; It can also create a desire to buy, thus boosting business.It usually uses a slogan, brand ambassador and product placement to promote sales or services. In the past, advertising was all about reaching as many people as possible with the same message. Now, it is becoming more digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs.Advertising, which is closely linked with mass media in history， is the activity of promoting a product of service.Not only can it make people know about a product or service, but also create a desire to buy by using a slogan, brand ambassador and product placement to promote sales or services.Over time, advertising has changed from attracting customers with the same message to becoming more digital and personalized, and will be more customer-tailored in the future.Task 4 1. What writing techniques are employed in the passage?2. What are the purposes of these techniques?3. What is the authors attitude towards advertising?1. A successful advertisement means _A. interaction with the mass media B. being broadcast at peak timesC. bestselling products D. tricky methods2. From the passage we can infer _A. advertising keeps up with timesB. advertisements used to appear in newspapersC. the product will enjoy wide popularity if broadcast on TV at peak timesD. impressive slogans appeal to the publics emotions3. The writer holds the view that future ads will focus on _A. persuasive wordsB. convincing discountsC. deeper cooperation with the mass mediaD. further personalization4. The tone of the passage is _A. persuasive B. informativeC. critical D. supportive1. A successful advertisement means _A. interaction with the mass media B. being broadcast at peak timesC. bestselling products D. tricky methods2. From the passage we can infer _A. advertising keeps up with timesB. advertisements used to appear in newspapersC. the product will enjoy wide popularity if broadcast on TV at peak timesD. impressive slogans appeal to the publics emotions3. The writer holds the view that future ads will focus on _A. persuasive wordsB. convincing discountsC. deeper cooperation with the mass mediaD. further personalization4. The tone of the passage is _A. persuasive B. informativeC. critical D. supportiveC1. A successful advertisement means _A. interaction with the mass media B. being broadcast at peak timesC. bestselling products D. tricky methods2. From the passage we can infer _A. advertising keeps up with timesB. advertisements used to appear in newspapersC. the product will enjoy wide popularity if broadcast on TV at peak timesD. impressive slogans appeal to the publics emotions3. The writer holds the view that future ads will focus on _A. persuasive wordsB. convincing discountsC. deeper cooperation with the mass mediaD. further personalization4. The tone of the passage is _A. persuasive B. informativeC. critical D. supportiveCA1. A successful advertisement means _A. interaction with the mass media B. being broadcast at peak timesC. bestselling products D. tricky methods2. From the passage we can infer _A. advertising keeps up with timesB. advertisements used to appear in newspapersC. the product will enjoy wide popularity if broadcast on TV at peak timesD. impressive slogans appeal to the publics emotions3. The writer holds the view that future ads will focus on _A. persuasive wordsB. convincing discountsC. deeper cooperation with the mass mediaD. further personalization4. The tone of the passage is _A. persuasive B. informativeC. critical D. supportiveCAD1. A successful advertisement means _A. interaction with the mass media B. being broadcast at peak timesC. bestselling products D. tricky methods2. From the passage we can infer _A. advertising keeps up with timesB. advertisements used to appear in newspapersC. the product will enjoy wide popularity if broadcast on TV at peak timesD. impressive slogans appeal to the publics emotions3. The writer holds the view that future ads will focus on _A. persuasive wordsB. convincing discountsC. deeper cooperation with the mass mediaD. further personalization4. The tone of the passage is _A. persuasive B. informativeC. critical D. supportiveCADBDiscussionWhat is your attitude towards advertisingtailored to individual customers needs? Give reasons for your answer.Discuss the question with your classmates.P12 CConclusion