Unit 1 Extended reading ppt课件-(2020)新牛津译林版高中英语选择性必修第二册(1).ppt
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- Unit Extended reading ppt课件-2020新牛津译林版高中英语选择性必修第二册1 ppt 课件 2020 牛津 译林版 高中英语 选择性 必修 第二 下载 _选择性必修第二册_牛津译林版(2020)_英语_高中
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1、Unit 1The mass mediaExtended reading 词汇知识自主学习. 根据英文释义写出正确的单词1. the pointed top of a mountain _2. to tell the public about a product _ 3. to make sth. become better or more successful _4. to buy sth. _5. (something) worth remembering _6. to pay the costs of a particular event, programme, etc. as a wa
2、y of advertising _peakadvertiseboostpurchasememorablesponsor7. an amount of money that is taken off the usual cost of sth. _8. to make sb. laugh or smile _9. a band of radio waves used for broadcasting television _10. the scientific study of the mind and how it influences behaviour _discountamusecha
3、nnelpsychology. 选词填空get across; brighten up; in short; in other words; hand in hand; appeal to; search for; be tailored for; be linked with; be based on1. Fresh flowers will _any room in the house. 2. _, I like online reading more than paper reading. 3. You have to _what it is. 4. _, he is determine
4、d to reach his destination. 5. I saw them making their way, _, down the path. brighten upIn shortget acrossIn other wordshand in hand6. I had a feeling that the challenge _him. All he needed was persuasion. 7. You can use a directory service to _people on the Internet. 8. All our courses can _the ne
5、ed of individuals. 9. Knowledge must _training, practical experience. 10. The novel _his travels in India. appealed tosearch forbe tailored forbe linked withis based on. 根据课文及汉语提示补全句子1. As media channels have grown in number and type, _(广告也在增长). 2. You will hear a variety of slogans _(任何时候你打开电视). 3.
6、 I was concerned that the students and the senior residents wouldnt get along easily, but _(结果却恰恰相反). so have advertisementsany time you turn on the TVit turned out to be the exact opposite阅读精析合作学习Task 1框架宏观建构: 整体理解 Skim the passage and fill in the blanksAdvertising: the power of persuasionPart 1. W
7、hat is advertising exactly? the activity of _ a product or servicePart 2. The relationship between advertising and the mass mediahave developed _Part 3. The functions of advertisinga perfect _ for advertisersPart 4. Persuading ways of advertisingcreate a _ sloganlink company or product to a “brand _
8、”product _ used in films and TV shows Part 5. The future of advertisingwill be _ to specific needs promotinghand in handvehiclememorableambassadorplacementtailoredTask 2文本微观剖析: 细节探究 1. Choose the best answer. (1)From Paragraph 1, we learn that advertisements. A. exist in everyones daily lifeB. are d
9、isturbing everyones lifeC. can promote any product or serviceD. can determine what one buys(2)What is the relationship between advertising and the mass media? A. Old newspapers had a negative effect on advertisements. B. Smartphone apps make the biggest difference to advertisements. C. Advertisement
10、s promoted the development of the mass media. D. Advertisements are growing hand in hand with the mass media. (3)What kind of person is likely to be chosen as a brand ambassador? A. A famous actor who runs a business. B. A sports star who likes fast food. C. A fictional character who is popular. D.
11、Any celebrities who look sweet. (4)Which of the following is an advertisement that is not so obvious? A. A slogan. B. A brand ambassador. C. Game equipment with real brand names. D. Goods displayed in the shops. (5)What will be the biggest feature of the advertisements in the future? A. It will be m
12、ore digital and personalized. B. It will give us bigger and special discounts. C. It will reach more people than ever before. D. It will be more personalized and efficient. 2. Reread the passage and fill in the blanks. Advertising, an activity of (1)_ a product or service and trying (2)_ _ you to bu
13、y a product or service, has become part of our modern life. As media channels have grown in number and type, so have (3)_. When a company wants to promote a product or service, it often (4)_ a mass media advertising campaign. (5)_ on the psychology behind creating a desire to buy, advertisers have d
14、eveloped ways of persuading people (6)_ purchasing their products or services, including creating a (7)_ slogan, linking their company or product (8)_ a “brand ambassador”and using product (9)_ in films and games. Advertising in the future will be more personalized and (10)_ to specific needs. promo
15、tingtopersuadeadvertisementslaunchesBasedintomemorabletoplacementtailored3. Long sentence analysis. 译文: _, 它通常会发动一场大众媒体广告运动。这就是为什么当一家公司想推销一种产品或服务时译文: 这不仅会让他们觉得更有价值, 让他们看到自己最感兴趣的东西, _而且也会帮助公司更有效地锁定客户, 对销售产生积极的影响。(3)Though it was the first time many of the students had taken part in a volunteer progra
16、mme like this(让步状语从句), they were eager to share various interesting topics with the residents, such as how to use mobile phones and go online on the computer. 译文: _, 但他们渴望与居民分享各种有趣的话题, 譬如如何使用手机和使用电脑上网。虽然这是许多学生第一次参加这样的志愿者项目Task 3阅读思维升华: 主题实践 1. What should we do when living in an explosion of adverti
17、sing? (Critical Thinking批判性思维)_The purpose of advertising is to promote the sale of products. We shouldconsume wisely and choose goods according to our personal preferences andneeds instead of the advertisements. 2. How can you, if you are a journalist, make your reports seem convincing and accurate
18、? (Creative Thinking创造性思维)_ Use a quote, and always introduce who you are quoting and use the exact words that they said. Use indirect speech with reporting verbs like say, tell or ask. 要点精研探究学习1. advertisement n. 广告, 启事, 广告活动, 广告宣传*I have seen your companys advertisement and am keen to gain more de
19、tailed information. 我看到了贵公司的广告, 渴望得到更详细的信息。*If you want to appeal to more customers, try advertising in the local paper. 如果你要吸引更多顾客, 就试试在当地报纸登广告。*We are currently advertising for a new sales manager. 目前我们公开征聘一位新的销售经理。【词块积累】(1)publish an advertisement发布一则广告(2)advertise for登广告征求(寻找)某物; 登招聘(待聘等)广告【熟词生义
20、】I wouldnt advertise the fact that you dont have a work permit. 我不会向外声张你没有工作许可证这件事。( )v. 展现, 宣传【即学活用】 (1)语法填空While I was looking through the news online, up came an _ (advertise) for cars. We should advertise _ someone to look after the garden. (2)You should try to _on the notice board of the post o
21、ffice where a lot of great services are advertised. 你应该设法在邮局的布告栏上登个广告, 那里有很多很棒的服务在做广告。advertisementforput an advertisement2. persuade v. 说服; 使信服*(2020全国卷) I do know how upset the shop staff can get, but I try to persuade them to keep smiling. 我知道店员会有多生气, 但我试着说服他们保持微笑。*Advertisements persuade us that
22、 newer is better and that we will be happier with the latest products. 广告说服我们越新越好, 以及我们使用最新的产品会更开心。*I persuade him into studying hard so that he can realize his dreams and live a better life. 我劝说他努力学习, 这样他才能实现梦想, 过上更好的生活。*After a little gentle persuasion, he agreed to come. 耐心劝说了一下, 他就同意来了。【词块积累】(1)
23、persuade sb. to do sth. =persuade sb. into doing sth. persuade sb. not to do sth. =persuade sb. out of doing sth. persuade sb. of sth. /that. . . 使某人相信(2) persuasion n. 说服; 说服力; 信念(3) persuasive adj. 有说服力的; 劝诱的, 劝说的【名师点津】persuade sb. to do sth. =convince sb. to do sth. =persuade sb. into doing sth.
24、=talk sb. into doing sth. 说服某人做某事(强调结果, 成功说服)try to persuade sb. to do sth. =advise sb. to do sth. 尽力说服某人做某事(强调过程, 不一定能说服对方)【即学活用】(1)用persuade的适当形式填空She managed _her husband to give up smoking, but failed. Our job, therefore, is not only change, but _. No matter how _you are, there will be objection
25、s. (2)句型转换I allowed myself to be persuaded into entering the competition. =I allowed myself to be persuaded _the competition. to persuadepersuasionpersuasiveto enter【补偿训练】(1)语法填空He will doubtless try and persuade his colleagues _(change) their minds. (2)Maybe you should _because it does harm to his
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