Unit 1 Extended reading ppt课件-（2020）新牛津译林版高中英语高二选择性必修第二册.ppt

1、Unit 1 The mass mediaExtended readingAdvertising: the power of persuasionAdvertisements can easily be seen on TV, before, during and after a program. And there are endless advertisement boards along the streets. They can also appear in newspapers, magazines, or even on the cover of students exercise

2、 books. Perhaps nowadays, most advertisements are presented on the Internet.Lead-in1. Where do advertisements usually appear? I often buy biscuits if a famous person I know is printed on the package, though I actually dont like biscuits. I feel as if I had become a part of the fashion. I dont easily

3、 believe in advertisements. I prefer things for their designs, especially their shapes and colours. Though I know not all advertisements provide fake information, I dont feel like following them. I think we should care for the quality of the product itself.Lead-in2. Have you ever purchased a product

4、 or service after watching the advertisement promoting it? Why?ReadingPara.6 (9) _Production placementPara.5 (8) _Brand ambassadorsPara.4 (7) _Slogans Para.3 (6) _ Reasons for advertising on mass mediaPara.2 History Part 1 Para.1 Introduction Part 2 Paras. (1) _ (2) _Relationship betweenadvertising

5、and mass mediaPart 3 Paras. (3) _ (4) _Techniques usedby advertisersPart 4 Paras. (5) _ Future development23 46 7Advertising:the power of persuasion1. Read the text and complete the following.Reading2. According to Paragraph 1, what is the purpose of advertising?Advertising is actually meant to prom

6、ote a product or service, trying to persuade people to buy it.in short2. refer to refer to as 认为认为是是3. in other words， =that is to say,4.说服某人做说服某人做1.简而言之2. 指的是，提及提到； 参考，查阅；涉及，关于；3. 换句话说，4. persuade sb. to do persuade sb. _ sth. 使某人相信某事ofPara one 例：例：The information _(refer) to in the report is false

7、.referredReading3. Read Paragraphs 23, and answer the following questions.(1) How have advertising and the mass media developed hand in hand?The history of advertising has always been closely connected with that of the mass media. As media channels have grown in number and type, so have advertisemen

8、ts.(2) What is the purpose of a mass media advertising campaign?To m a k e i t s p r o d u c t o r s e r v i c e k n o w n t o p e o p l e , creating a desire for people to buy.5. be closely linked with/to 与与紧密联系紧密联系6. that 代替前面的代替前面的_.that 代前面所提到的单数可数代前面所提到的单数可数/不可数名词，表特指不可数名词，表特指=the+名词名词7. ones 代

9、替前面的复数名词代替前面的复数名词_.8. develop hand in hand 携手并进发展携手并进发展 the history advertisementsPara two The air in the countryside is much fresher than_ in the city. that（句式）As media channels have grown in number and type, so have advertisements. 随着媒体渠道在数量和类型上的增长，广告也在增长。9. 肯定陈述句, so +系动词/助动词/情态动词+主语 .也一样。She cou

10、ld swim at the age of 5, and_(Mike也一样）。He is always working hard at his lessons, and _. so could Mike so is Mike 否定句, neither/nor +系动词/助动词/情态动词+主语 表示上述的情况也适用于后面的人或物 “.也不一样”Jane wont join us for dinner tonight, and neither _ Tom.If Joes wife doesnt go to the party tomorrow, neither _ he.10.From the a

11、ncient simple advertisements _(paint) on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand.willwillpaintedReading4. Read Paragraphs 46, and answer the following questions.(1) What is the power of memorable slogans?Memorabl

12、e slogans can not only boost sales but also even become part of popular culture.(2) What is a “brand ambassador”?A “brand ambassador” is a famous actor or actress, a sports star, or even a fictional character that a company or its product is linked to.(3) What types of mass media use product placeme

13、nt?Typically, films with huge box-office success and TV shows with high ratings use product placement . So do video games.10. the mass media reaches so many people,. advertising was all about reaching as many people as possible with the same message(P12). reach (v) (信息，电视节目)被收看，被收听到 Cable TV reaches

14、 a huge audience. 11. a vehicle for 的载体，工具，手段 Drawing can be a vehicle for exploring your feelings.绘画可以成为探索你的情感的一种工具。Para three 12. at peak times 在高峰期13. In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. m

15、ake sb. aware of sth. 使某人意识到某事使某人意识到某事become/ be aware of. 明白明白; 意识到意识到 be aware that 意识到意识到 so/as far as Im aware 据我所知据我所知(n) _ 认识，意识认识，意识raise ones awareness 提高某人的意识提高某人的意识 awareness【语境应用语境应用】完成句子。完成句子。1) The little girl _ having done wrong. 这个小女孩儿没有意识到自己做错了事。这个小女孩儿没有意识到自己做错了事。2) They suddenly _ p

16、eople looking at them. 他们突然意识到人们在看着他们。他们突然意识到人们在看着他们。3) Officials have tried to _ about history. 官员们努力提高人们对历史的认识。官员们努力提高人们对历史的认识。4) 你有没有意识到已经出了问题？你有没有意识到已经出了问题？(翻译翻译) Were you aware that something was wrong?was not aware of became aware of raise awareness14. create a desire to do,thus _(boost) busin

17、ess. 激发做的欲望15. make an impact 产生影响16. appeal to 吸引 appeal to sb. for sth appeal to sb. to do 恳求/呼吁某人某事 呼吁某人做(adj.)_. 有吸引力的，有趣的； appealingboosting17. connect with 把与联系起来18.aim to do 力求做19. any time +从句 任何时候20. get sth. across 传达/把讲清楚 get sth. across to sb. 把向某人表达清楚It was difficult to get my idea acro

18、ss to the committee. Your meaning didnt really get across.21. think of 想象 想出想起.22. be popular _sb. 受某人的欢迎23. the+比较级, the +比较级.The sooner, the better.=link to with/amongPara sixSome films are sponsored by leading brands, so that only theirproducts appear in the films, like the watches_(wear) by the

19、title Character in the James Bond films.25.have an effect on 26. the next time/each time/ next time/every time/ the first time 引导时间状语从句引导时间状语从句wornReading5. Read Paragraph 7, and answer the following questions.(1) What is the difference between advertising in the past and in the future?In the past,

20、advertising was to reach as many people as possible with the same message, while in the future, it will be even more about understanding individual customers and sending them advertisements that are tailored to their specific needs.Para seven 27.Already we may see online advertisements for products

21、or servicesWe have previously searched for on the Internet, and we are very likely to receive special discounts and promotions_(target) specially at us. target vt 以以为目标；以为目标；以 为对象为对象 把把选为目标选为目标 target sth at sbHe _( target) by terrorists for a second time last night.The advertisement was designed to

22、 target a mass audience.targeted我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，我们或许已经见过针对自己之前在网上搜索过的产品或服务的在线广告，而且很可能会收到专门为我们定制的特殊折扣和促销活动。而且很可能会收到专门为我们定制的特殊折扣和促销活动。targeted 过去分词做后置定语过去分词做后置定语was targeted28.Not only will this make them feel more valued and enable them to see what they are most interested in, but it

23、will also help companies target their customs more efficiently to have a positive effects on sales.这不仅会让消费者觉得自己更受重视，还能让他们看到自己感兴趣的内容，这不仅会让消费者觉得自己更受重视，还能让他们看到自己感兴趣的内容，此外也能帮助公司更加有效地锁定目标客户，从而对销售产生积极影响。此外也能帮助公司更加有效地锁定目标客户，从而对销售产生积极影响。not onlybut also连接两个并列分句，且连接两个并列分句，且not only 位句首时位句首时,其后句子要部分倒装，其后句子要部分

24、倒装，但但but also后句子不倒装后句子不倒装.Not only _ they bring snacks and drinks, but they also brought cards for entertainment when they had a picnic in the forest.Not only you but also I _ going to attend his birthday party tomorrow.didamHomework1. Read this article aloud.2. Finish the workbook.谢谢 谢谢ReadingHow d

25、oes advertising work? Special techniques are employed in designing advertisements, based on the psychology of consumers, such as simple and impressive slogans, brand ambassadors, or unconscious product placement in entertainment or other environment, and so on.What is the future of advertising? Advertising will continue to live on, as it will keep on developing by even more understanding individual customers and sending them advertisements specially tailored to their specific needs.