Unit 1 Extended reading 拓展ppt课件（2020）新牛津译林版高中英语选择性必修第二册.ppt

1、Hyperboles are exaggerations to create emphasis or effect.1This ad shows just how unrealistic our expectations are about weight loss. Adjectives/adverbs help to compare and set your product apart from the others.2comparatives and superlatives are widely used.Neologisms3Words, like repeated ideas, ma

2、ke us yawn when they are overused.So inventing new adjectives or words may have a novelty impact. Ambiguity playing with words makes a phrase more memorable and re-readable.4Words puns are indeed very effective!The use of imperatives stresses the urge to do something. 5Euphemisms6The classic example

3、 is B.O for body odour (in itself a euphemism for smelly person).are figures of speech used in place of more offensive terms. 7Repetition of the brand name, the slogan, sounds, words makes an ad easier to remember.ALLITERATIONRHYMEWeasel words 8These are used to suggest a positive meaning for the pr

4、oduct without actually having any guarantee for it. Ex. this product MIGHT make you lose weight or this cereal has UP TO 2 grams of protein.OTHER EXAMPLES: helps, fresh, tested, home-made, many, most, virtually, almost all9Short sentences and simple and familiar words get the message across much easier and more effectively. Bold or different sized letters are used to capture the attention of the reader.Humour This can be verbal or visual, but aims to show the product positively.10