Unit 1 Eextended reading 语言点课件（2020）新牛津译林版高中英语选择性必修第二册.pptx

1、someone who sees a crime or an accident and can describe what happened: 证人witnessn. Who was the witness _(prep.) the car accident?to Who _ the car accident?witnessedv. 当场看到，目击 Several residents claim to have witnessed the attack. Recent years have witnessed a hot debate on whether smartphones should

2、 be or not allowed in schools. India has witnessed many political changes in recent years.v. if a time or place witnesses an event, the event happens during that time or in that place 见证，经历(事件、变化等)过去的20年见证了我们这座城市的发展。 The past 20 years has witnessed the great changes of the city.advertisevt. to tell

3、the public about a product or service in order to ask them to buy it 做广告做广告/登广告登广告 They no longer advertise alcohol or cigarettes at sporting events. advertise sth The perfume has been advertised _ all the major womens magazines. The vacation was advertised _ a week in paradise.inasadvertiseVi（在报纸、公

4、共场所公告牌、互联网等上）公布，征聘在报纸、公共场所公告牌、互联网等上）公布，征聘 We are currently advertising for a new sales manager. advertise for sb/sth 我写信是想申请你们在校报上招聘的志愿者。 Im writing to apply for the volunteer (whom) you advertised for in our school newspaper.advertise sth or advertise for sth ?If you want to sell your product you m

5、ust _ it.A. advertise B. advertise for C. advertise on D. advertise toadvertise The Sunday papers are full of _ for cars. He is looking for a job in _.advertisementsadvertisingN. 广告业广告业persuadevt. to make sb do sth by giving them good reasons for doing it 劝说劝说；说服；说服 I persuaded her _(go) out for a d

6、rink with me. Some ads try to persuade you into _(buy) things you dont need. persuade sb to do = persuade sb into doing sth _ is a job that persuade people to _.to gobuyingpersuadevt. to make sb believe that sth is true 使信服；使相信使信服；使相信 Shell only take me back if I can persuade her that Ive changed. T

7、here was no way she could persuade him _ her innocence. persuade sb that/of sth我我还不能完全信服这个计划的优点还不能完全信服这个计划的优点。 I am still not fully persuaded of the plans advantages.of= convincepersuade He is easily _ and changes his mind so quickly. It took a great deal of _ to get him to accept our idea. The prof

8、essor is a very _ speaker.persuasionun.说服说服;劝说劝说persuadedpersuasiveadj.有说服力的有说服力的peakn. the pointed top of a mountain山峰山峰；峰峦；峰峦snow-capped/snow-covered peakpeak n. usually singular the point when sb/sth is best, most successful, strongest, etc. 顶峰；高峰顶峰；高峰 Traffic reaches its peak between 8 and 9 in

9、the morning. Shes _her career. Hes past his peak as a tennis player.at the peak ofpeak adj. used to talk about the best, highest, or greatest level or amount of something最高度的；高峰时期的；巅峰状态的最高度的；高峰时期的；巅峰状态的 It was a time of peak demand for the fancy socks. We need extra help during the peak season. The

10、athletes are all in peak condition.peak v. to reach the highest point or value 达到高峰；达到最高值达到高峰；达到最高值 Unemployment peaked _17%. Oil price peaked in 2008, then fell sharply.atboost v. If one thing boosts another, it causes it to increase, improve, or be more successful 使使增长；使兴旺增长；使兴旺 Lower tax rates ca

11、n _. The new service helped _ by 10%. We need a big win to _.boost profits/sales/productionboost the economy/tourism boost confidenceboost n. usually singular something that helps or encourages sb/sth 帮助帮助；激励；激励 The festival has been a major _ for the local economy. The community will get/receive a

12、boost from a new library. 赢得如此重大的比赛确实使我信心倍增。It did give me a boost to win such a big event.boostabsorb v. to _ liquid, gas, heat or other things 吸收吸收 Plants _ from the soil. The cream is easily absorbed _ the skin.intoabsorb nutrients absorb A into B Vitamin C increases the_ of iron from food.absorp

13、tionn.吸收吸收take in Thesurroundingsmalltownshavebeenabsorbedintothecity. Blackwallsabsorbalotofheatduringtheday. Thistennisracketabsorbsshockonimpact.absorb v. to take sth into the mind and learn or understand it 理解；掌握理解；掌握 We absorb these marketing messages without thinking about them too much. Her a

14、bility to absorb information is amazing. We closed our offices at 2:00 p.m. to give employees time to absorb the bad news.absorb v. to take up the whole interest or attention of (someone)使使全神贯注全神贯注 This work had absorbed him for several years. _ in their game, these children didnt feel hungry at all

15、. 他如此专心于书中，以至没听到电话铃响。 He was so absorbed in his book that he didnt hear the telephone ringing.Absorbed be absorbed in sth = be lost inget across使被理解；把使被理解；把讲清楚讲清楚 What message does it try to get across? We must get across the simple fact that drugs are dangerous. It took him ages to get his point ac

16、ross to his parents. get sth. across (to sb.) = get across sth (to sb)tailor v. to make or adapt sth for a particular purpose, person, etc. 专门专门制作；订做制作；订做 They tailored the show to the needs of younger audiences. The classes are tailored to suit learners needs. 治疗方法是根据每个病人的需要量身定做的。 Treatment is tail

17、ored to (suit) each patents needs. tailor sth to do sth tailor sth to sb/sthHe wore a _ gray suit, a light blue shirt with a darker blue silk tie.tailoredbrighten sth. up1)The morning sunshine brightened up the room.2) She bought some flowers to brighten the room up.3) I felt I needed something to b

18、righten up my life.a. make something lighter or brighterb. make something more colourful, attractive, enjoyable, exciting or interestingbrighten upbrighten up: to become happier or more excitedHis eyes brightened up when we started talking about money.She brightened up a bit when she saw us. Accordi

19、ng to the forecast, it should brighten up later. Sentences As media channels have grown in number and type, _have advertisements. The history of advertising has always been closely linked with _ of the mass media. a successful advertisement will also create a desire to buy, thus _(boost) business. S

20、logan use simple but impressive language to make us remember the product or service _(advertise).sothatboostingbeing advertisedExpressionsPara.1promote a product or servicein other wordsPara.2be closely linked/connected/associated with develop hand in handAs media channels have grown in number and t

21、ype, so have advertisements.Para.3 it is a perfect _(media) for advertiser. at peak times boost business launch a mass media advertising campaignPara.4 _the psychology _ creating a desire to buy persuade people into purchasing create a memorable slogan appeal to our emotions our pride _ having good

22、tasteBased onbehindvehicleExpressionsinPara.4 get across message communicate an idea effectively to express your thoughts and feelings clearly so that others understand them传达,传递（想法、感情、思想等） A baby communicates its needs by crying.Para. 5 employ a technique a brand ambassador potential customersExpre

23、ssionsPara. 6 product placement films with huge box-office success TV shows with high rating the title character It is not uncommon for sb to do sth absorb marketing messagesExpressionsPara. 5 more digital and more personalized receive special discounts and promotions _(target) specially at us be tailored to special needs help companies _ their customersExpressionstargetedtarget