Unit 1 The mass media Extended reading ppt课件-（2020）新牛津译林版高中英语选择性必修第二册(001).pptx

1、Extended ReadingAdvertising: the power of persuasionUnit 1 The mass mediaLead-inWhat does it tell us?Advertising MethodsHave you ever purchased a product or service after seeing the advertisement promoting it? Why or why not?DiscussionReadingMain idea of each paragraph点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章

2、节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionRelationshipFunctionsThe technique of creating a sloganThe technique of relating a “ brand ambassador ”Product placementThe future of advertisingAnalysisPara.6 (9) _Para.5 (8) _Para.4 (7) _Para.3 (6) _Para.2 Part 1 Para.1 Part 2 Para. (1) _ (2) _Part 3 Para. (3)

3、 _ (4) _Part 4 Para. (5) _ Advertising:the power of persuasionCareful readingPara. 1What is advertising?It refers to the activity of promoting a product or service. In other words, it refers to persuade people to buy a product or service.Careful readingPara. 2What is the relationship between adverti

4、sing and the mass media?The history of advertising has always been closely linked with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colorful, interactive ones in smartphone apps, advertising and the mass media have developed in hand.Careful readingPa

5、ra. 3Why does a company launch a mass media advertising campaign when it wants to promote a product or service?Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to making people aware of a product or service, a successful advertisement will also crea

6、te a desire to buy, thus boosting business.Careful readingPara. 4Para.6What ways the advertisers have developed to persuade people into purchasing their products or services?Slogans, brand ambassadors and product placement.How does advertising work?What ways are slogan used to make us remember the p

7、roduct or service?Slogans use simple but impressive language.Careful readingWho can be a “brand ambassador”? Why they employ the brand ambassador to promote their product or service?A famous actor, a sports star, or even a fictional character. Because the more we like the brand ambassador, the more

8、we will be attracted to buy the product.Para. 4Para.6Careful readingWhy did the author say some advertisements are not so obvious? What mass media use product placement?Product placement is typically used in films with huge box-office success and TV shows with high ratings. Besides the films and TV

9、shows, other types of mass media use product placement too, including video games.Para. 4Para.6Careful readingPara. 7What are the past, present and future of advertising?In the past, advertising was all about reaching as many people as possible with the same message,Now, advertising is becoming more

10、 digital and more personalized. In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to special needs.Further thinkingWhat is your favourite advertisement? What techniques does it use to promote the product or service

11、?Critical thinkingWhat advantages and disadvantages the advertising brings to us?Advertising Advantages DisadvantagesWhat is your own attitude towards it?RetellingRetellingText Review4. Some of these slogans may also _ (吸引) our emotions.5. You will hear a _ (various) of slogans any time you watch TV

12、.6. And what message does it want to _?(表达) Text Review7. A slogan which communicates an idea effectively can _(增长，兴旺) sales and even become part of popular culture. 8. Some films are now _(sponsor) by leading brands, so that only their products appear in the film.9. We _(吸收) these marketing message

13、s without thinking about them too much, yet they will probably have an effect on us _(下次) we go shopping.10. Now advertising is becoming more digital and _ (person).11. We are very likely to receive special discounts and promotions _(target) specifically at us.boost sponsored personalized absorb the next timetargetedThanks