Unit 6 Lesson 3 The AdvertisingGame ppt课件（含视频）-（2020）新北师大版高中英语选择性必修第二册(2).rar

UNIT 6 THE MEDIALESSON 3THE ADVERTISING GAMETo read and talk about advertisingTo read for deep understandingTo summarise information Enjoy two advertisements. Do you like them? Why?Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive?the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the designThe passage below is about advertising. Skim through the passage. What is it mainly about?a. Different types of advertisementsb. The development of advertisementsc. Different attitudes towards advertisementsWhat is the text type of this passage? What helped you identify the text type? This is an explanatory text. It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples.Underline the main idea of each paragraph. Then compare with a partner.Para. 1Para. 2The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.Classic advisements used to give information about finding certain products.Para. 3Para. 4Para. 5Para. 6In modern times, advertisements need to attract and hold the attention of the public.Modern advertisements need something else to separate them from their competitors.Ideas that would work in the past genuinely are not as effective now.However, not all advertising is about selling products and services for a profit.Read the whole passage. Complete the table. Then write three headings that can categorise the information in the top line.Types_Classic adsgive information about _to tell people _not suitable when _ _not attractivefindingcertain productswhat the company sells, where they are located and the name of the productproducts and services are in direct competition with each otherTypes_Modern adsconsist of _ _ _apply _to show people _ _ _to make ads _ _not enough to _pictures or words from expertsmodern design techniqueshow good the product isvisually attractivebe noticedTypes_Improved modern adscombine _ _ _ with _ _use concepts including _to stand out _to make people believe that _ _repeating old ideasnot _It does not matter _ _ _ _ _.the highest standard of design waysin a world of competitive advertisingeffectivecreativefreedom, happiness, wealth and successthey “must have the product”how attractive the idea linked with the product isTypes_Further improved modern adsuse humour as well as _ _ _ _ _ _ _ _ _ _ _new and unusual ideasto create something that has never been seen beforeto surprise peopleto make people forget that someone is trying to sell them somethingTypes_Public adshelp to increase public knowledge and _ _ _ _ _ to encourage citizens to _ _ _ _ _to educate the public _ _ _our society a better place for everyoneimproving their neighbourhood, protecting the environment and helping other peopleon fighting AIDS, saving water, helping the poor, giving up smoking makeparticipate in FeaturesPurposesProblemsExamples are usually used to help readers understand the writers ideas more easily and clearly. Several good examples are used in this passage. Decide what the examples are for.1. For example, it could be “Shanghai Sewing Machines”, or “Tsing Tao Beer Corporation”.A. To show what classic advertisements looked likeB. To show two cities where the best products were madeC. To show the sewing and beer industrys development then2. For example, some advertisements may suggest that buying a car can make you free.A. To show how competitive the advertising industry isB. To show how car companies are selling their productsC. To show how advertisements use creative ideas to sell things3. For example, there are public advertisements, which encourage citizens to participate in and helping other people.A. To show why people make contributions to societyB. To show the contributions public advertisements makeC. To show how citizens are involved in public affairs举例挺观点，说服力尽显Textual knowledge“观点举例”语篇模式是最常见的语篇模式之一。这个模式在结构上一般可分为两部分：第一部分表明观点，第二部分通过举例来支持所阐述的观点。从观点到举例部分通常会采用衔接过渡词句。 “观点举例”模式常用的组篇词汇有：for example, for instance, a case in point, etc, evidence, such as, take an example, typical, confirm等。作者表达观观点作为衔接过渡，转到举例部分再次强调调了自己的观观点Read the passage and decide whether the following statements are true (T) or false (F).1. Classic advertisements used to tell people more about their products but little about the companies locations. 2. Modern advertisements can still stand out easily by spending a lot of money on visually attractive design. 3. The concept of freedom, success, happiness can all be used by advertisers to sell products. 4. Public advertisements play an important role in educating the public about environmental, social and health issues. Answer the questions.1. What does a classic advertisement look like? A classic ad gives information about a product and very often it includes the name of a company, part of which might include the name of the place from which the product originated.2. Why do modern advertisements have to attract the attention of the public? Because people are used to seeing a high standard of visual design, and products and services are in direct competition with each other.3. What concepts and ideas are often used in modern advertisements? They use the concept of freedom, and other common ideas include happiness, wealth and success.4. What do advertisers do to make people forget the selling purpose of advertisements? Advertisers use humour and unusual ideas to surprise people.5. How has the government used advertisements in the last decade? The government has sponsored advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.Use the diagram to talk about what you have learnt about advertising.1. What has been the driving force for development of advertisement?2. What does the title “The Advertising Game” mean to you?Complete the sentences using the correct form of the phrases below.originate from link with consist of participate in combinewith1. You should try to _ exercise _ a healthy diet.2. The advertising team _ people from different areas. combine with consists oforiginate from link with consist of participate in combinewith3. The idea of the advertisement was _ a film.4. I dont like any activity _ commercial purposes.5. Id like to _ neighbourhood activities, but I dont have time. originated form linked with participate inBring one of your favourite advertisements to the classroom. Explain why you like it and how you would like to make it even better.