网络公关传播方案课件.ppt

1、Page 2Page 3Page 4Page 5Page 625-40岁18-24岁40岁以上消费不定型，大多跟随潮流，没有计划性，易受朋友和促销影响逐渐形成一定的消费观念，对产品品质的要求高于价格，注重健康。计划性消费，权衡产品实惠、实用、经济。Page 725-4025-40岁具岁具有一定消有一定消费能力的费能力的女性消费女性消费者者新奇心理情感心理注重商品的实用性和细节设计实用心理犹豫心理冲动心理注重商品的便利性和生活的创造性攀比心理自我心理主动心理注意商品所能达到的身份地位体现有较强的自我意识和自尊心爱美心理注重商品的外表和情感因素Page 8Page 9Page 10Page 11让

2、 传统营销传统营销 和社会化媒体营销社会化媒体营销谈恋爱谈恋爱Page 12Page 13就是利用社会化网络、在线社区、博客、百科或者其他互联网协作平台和媒体来进行营销、销售、公共关系处理和客户服务维护及开拓。Page 14社会化媒体 营销途径Page 15Page 16实时传播性 : 及时将内容发布给自己的粉丝互动性 : 每个人既是传播者又是受众者精准性: 只有感兴趣的用户才会收到信息Page 17Page 18适当回帖适当回帖引导讨论引导讨论内容为王内容为王粘性话题粘性话题意见领袖意见领袖推高热度推高热度媒介制胜媒介制胜网站多次推荐网站多次推荐执行管理执行管理危机有预案危机有预案Page

3、19Page 20大型门户类网站新闻投放大型门户类网站新闻投放大型主流社区咨讯传播大型主流社区咨讯传播健康行业网站技术讨论健康行业网站技术讨论京沪深广等地方网站点攻京沪深广等地方网站点攻适当的新闻评论引导效果喜人适当的新闻评论引导效果喜人Page 21Page 22百度知道百科维基百科意见影响决策！口碑塑造品牌！新浪爱问搜搜问问Page 23是将产品和品牌等信息制作成用户感兴趣的视频，通过整合网络社会化媒体和传统电视媒体制定高性价比的传播策略，实施精准客户群体推广，实现客户从认知到消费行为的营销。Page 24现在是一个碎片信息化时代，需要从海量的信息突围出来，让用户认知。Page 25！Qq

4、群传播msn好友传播阿里旺旺好友传播病毒的核细胞裂变，是从一到无限可能！Page 26门户制胜新浪专题门户专访网络新闻投票调查专家看法名人观点当事人说平媒呼应北京青年报南方都市报新京报京华时报青年周末以及健康、时尚类杂志图像传播文字、图片传播纯社区病毒营销的问题：可信度低，部分网民会持怀疑观望情绪，中心舞台是门户专题介入平媒与网络有最好的互动影响，同时公关成本低廉。加入适当平媒，病毒营销效果会提升数倍。Page 27话题策划软文SEO多途径传播网站推荐网民转载话题放大平媒互动门户专题名人微博网络再传播全民关注无衰减口碑营销路线无衰减口碑营销路线 继续扩大传播门户专题平媒互动跟踪名人博客观点网民

5、互动话题酿造Page 28Page 29Page 30Page 31Page 32Page 33Page 34Page 35Page 36Page 37论坛百科博客微博SNS问答论坛SNSIM视频微博媒体论坛视频博客微博SNS问答Page 38Page 39Page 40恶魔 Page 41首先通过对百科问答、论坛软文的发放，树立歌柔的正面形象，同时提升搜索引擎的排名，为接下来的话题炒作打好基础。微博、论坛、博客以及社区同时开始利用水军进行顶贴，增加话题热度；然后利用意见领袖的评价和转发进行二次扩大，完全提升 用户对卫生巾安全问题的关注，继而关注歌柔。大范围信息覆盖Page 42论坛SNSIM

6、视频微博媒体电商Page 43Page 44线上推广活动线上推广活动电商推广&促销活动：淘宝首页推广，歌柔限量版玩偶巾果贝尔赠送。微博平台：进行有奖转发活动，同时推出我爱体结句活动“我爱我，就让歌柔陪着我。”线下主题活动：”谁懂我的柔情，就为歌柔代言”。现场邀请感兴趣的用户手拿一款歌柔卫生巾，对着相机说出“我爱我健康，轻松更简单”，就能获得歌柔卫生巾组合装一袋以及特别的惊喜，更有可能当选歌柔代言人。Page 45通过前期的铺垫，提升了歌柔的健康形象，继而通过媒体、公益活动等具有公信力的报道，增加用户对歌柔的信任。微博、论坛、博客以及社区同时开始炒作歌柔与其他品牌的测试PK 引起网民自发的讨论，

7、同时借用户的抵日情绪，提升话题的多方讨论性，而接下来的5.25活动将事件掀向顶峰。歌柔产品全面导入Page 46Page 47Page 48Page 49提出歌柔的品牌文化歌柔: Girl Grow Glow 让每个女孩都能光芒四射的生活。全面提升歌柔的品牌形象与个性。增加与用户的实时互动，注意实时跟踪舆论监测、用户体验等反馈。 歌柔产品全面导入感谢您的下载，特赠送精品文章感谢您的下载，特赠送精品文章体能体能训练技巧训练技巧-TRX-TRX悬挂训练系统悬挂训练系统工作之工作之余锻炼身体，若不需要请删除后使用，余锻炼身体，若不需要请删除后使用，谢谢您的理解，祝您生意兴隆，事业高谢谢您的理解，祝您

8、生意兴隆，事业高攀。攀。RX 训练带是源于美国海军陆战队，刚开始的雏形是以高密度毛巾制成的训练道具，后来，有一名叫兰迪的美国海豹突击队的指挥官，在退役后重新设计了该套装备和训练计划，变成民用的健身课程-“TRX 悬挂训练系统”，整套装备的主要部分是宽 1.5 英寸，额定张力为 1250 磅的尼龙绳子，长度范围从 6 英尺调整至 12 英尺，橡胶把手更适应双手抓缚或是双脚悬挂等地面训练动作，扣锁由曾用于卡宾枪的材料制成，且易于调整，其自用不到 2 磅，1 分钟就能悬挂妥当，装在袋子里便于携带到任何地方，可固定在单杠上或卡在门缝里，或系在树枝上，适合绝大多数的训练环境，如果加上哑铃或健身球一起锻炼

9、，可增加更高阶的难度。 悬挂训练：用练习者自身体重做负重，能够允许肌肉在多个平面上做运动，同时保证更多的肌肉和关节参与，能够打造更加结实的肌肉，稳定灵活的关节，坚固的核心力量和正确的体态，帮助在任何运动项目上获得更佳的运动表现，TRX 还是运动康复的重要手段之一TRX 动作解读：增加阻力：1.身体角度越大，阻力越大 2.抬起一边大腿，有助于锻炼更多平衡力3.离支点越远，越吃力，对稳定性要求越高减低难度：一腿向前踮地，有助于身体减重1. chest press/ fly combo(1. chest press/ fly combo(推胸飞鸟组合推胸飞鸟组合) )：人背向绳子，手臂握住绳子，双手

10、伸直，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向前，用胸肌发力慢慢打开双手并让它弯曲到 90 度停下，再慢慢还原，然后双手打开做飞鸟，同时一脚往前踮地，再还原，交替练习。2. chest press(2. chest press(推胸推胸) )：人背向绳子，手臂握住绳子，双手伸直，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向前，用胸肌发力慢慢打开双手并让它弯曲到 90 度停下，再慢慢还原(难度增加：双腿合并或单腿抬起，或把身体斜度增加)3. lunge fly(3. lunge fly(弓步飞鸟弓步飞鸟) )：1.手臂握住绳子，双手伸直，肘保持一点弯曲，挺

11、胸收腹，身体重心微向前倾，双手打开做飞鸟，同时一脚往前踮地。用胸部发力，再还原4. chest press- single leg extended(4. chest press- single leg extended(推胸推胸- -单腿伸展单腿伸展) )：人背向绳子，手臂握住绳子，双手伸直，肘保持一点弯曲，膝盖一点点弯曲，一脚撑地，一脚向前抬起，身体重心微微向前，用胸肌发力慢慢打开双手并让它弯曲到 90 度停下，再慢慢还原.5. Suspended incline press-leg up(5. Suspended incline press-leg up(悬浮上斜推悬浮上斜推- -抬脚抬

12、脚) )：双手撑住地面，一脚勾住绳子，稳定腹部，另一腿向上抬靠紧固定腿，然后做俯卧撑。6. Atomic push up(6. Atomic push up(俯卧撑收腹俯卧撑收腹) )：双手撑住地面，双脚勾住绳子，稳定腹部，一下俯卧撑，还原后，双脚以腹部力量靠向胸部，再慢慢伸直还原，交替练习。7. back row(7. back row(背部划船背部划船) )：手臂握住绳子，双手伸直，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向后，以背部发力，手臂夹紧身体两侧往后收，肩胛骨向后夹，把绳子拉到小腹，保持住再慢慢还原(难度增加：双腿合并或单腿抬起，或把身体斜度增加)8. ele

13、vated back row(8. elevated back row(高位划船高位划船) )：手臂握住绳子，双手伸直，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，加大身体斜度，以背部发力，手臂夹紧身体两侧往后收，肩胛骨向后夹，把绳子拉到小腹，保持住再慢慢还原9. power pull-single arm(9. power pull-single arm(力量拉伸力量拉伸- -单臂单臂) )：双腿分开与肩同宽，单手抓住绳子，张开身体，另一边手臂绕身体旋转 180 度触摸绳子，完后慢慢还原。10. low deltoid fly(10. low deltoid fly(低位三角肌飞鸟低位三

14、角肌飞鸟) )：手臂握住绳子，掌心向上，双手伸直向前，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向后，直手向下向后滑，慢慢还原。11. T deltoid fly(t11. T deltoid fly(t型三角肌飞鸟型三角肌飞鸟) )：手臂握住绳子，掌心向上，双手伸直向前，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向后，张开双手与身体呈T型，再慢慢还原(难度增加：把身体斜度增加)12. Y deltoid fly(Y12. Y deltoid fly(Y型三角肌飞鸟型三角肌飞鸟) )：手臂握住绳子，掌心向上，双手伸直向前，肘保持一点弯曲，膝盖一点点弯曲，两腿

15、跟肩一样宽，身体重心微微向后，张开双手与身体呈Y型，再慢慢还原(难度增加：把身体斜度增加)13. W deltoid fly(W13. W deltoid fly(W型三角肌飞鸟型三角肌飞鸟) )：手臂握住绳子，掌心向上，双手伸直向前，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向后，张开双手与身体呈W型，再慢慢还原(难度增加：把身体斜度增加)14. High triceps press(14. High triceps press(高位肱三头肌弯曲高位肱三头肌弯曲) )：人背向绳子，手臂向前握住绳子，双手伸直，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向前，

16、然后把肘部弯曲，肱三头肌发力，再慢慢还原(难度增加：把身体斜度增加)15. Dips(15. Dips(臂屈伸臂屈伸) )：手臂在身体两侧，双手握住绳子，双腿呈箭步姿势，然后肱三头肌和胸肌发力，双臂弯曲成 90 度再慢慢还原(难度增加：把一只腿往后抬或两腿前放或抬高)16. High bicep curl(16. High bicep curl(高位肱二头肌弯曲高位肱二头肌弯曲) )：手臂握住绳子，双手伸直，肘保持一点弯曲，膝盖一点点弯曲，两腿跟肩一样宽，身体重心微微向后，以肱二头肌发力，弯曲手臂，再慢慢还原(难度增加：把身体斜度增加)There are moments in life whe

17、n you miss someone so much that you just want to pick themfrom your dreams and hug them for real! Dream what you want to dream;go where you wantto go;be wh you want to be,because you have only one life and one chance to do all thethings you want to do.May you have enough happiness to make you sweet,

18、enough trialsto make you strong,enough sorrow to keep you human,enough hope to make you happy?Always put yourself in othersshoes.If you feel that it hurts you,it probably hurts the otherperson, too.The happiest of people dont necessarily have the best of everything;they justmake the most of everythi

19、ng that comes along their way.Happiness lies for those whocry,those who hurt, those who have searched,and those who have tried,for only they canappreciate the importance of peoplewho have touched their lives.Love begins with asmile,grows with a kiss and ends with a tear.The brightest future will alw

20、ays be based on aforgotten past, you cant go on well in lifeuntil you let go of your past failures and heartaches.When you were born,you were crying and everyone around you was smiling.Live your life sothat when you die,youre the one who is smiling and everyone around you is cryig.Please sendthis me

21、ssage to those people who mean something to you,to those who have touched yourlife in one way or another,to those who make you smile when you really need it,to those thatmake you see the brighter side of things when you are really down,to those who you want tolet them know that you appreciate their

22、friendship.And if you dont, dont worry,nothing badwill happen to you,you will just miss out on the opportunity to brighten someones day withthis message.Since we went to school, we have access to English all the time, because it isone of the necessary subjects. Before we attend college, we keep our

23、attention on thegrammar, but now college means the new stage and we should pay attention to practicalEnglish. Here are some suggestions.First, it is important to speak out loudly. The purpose oflearning English is to communicate with foreigners, so as to get to know more about theworld. Grammar is n

24、ot the only thing we care about. What we should do is to open ourmouths and improve our ability to use spoken English. It begins with reading textbooks. Whenwe listen to the tapes and repeat many times, then our d.President Trump, as he often does,had a few things to sayAfter admitting that he had b

25、een lonely over the holidays, Trump tookadvantage of his first public appearance of the new year Wednesday to air lingeringgrievances, make multiple false claims and reinforce recent decisions that have rattledfinancial markets and his partys leaders.As he held forth for more than 90 minutes before

26、asmall pool of本文为 Word 版资料，可以任意修改编辑。如果你看到我上传的资料这个后缀，请删除后使用。高效学习方法和技巧高效学习方法和技巧学习需要方法，找到适合自己的方法，学习才能事半功倍。接下来，我结合我自己的学习情况，给大家总结的高效学习五部曲一、预习是学习的重要环节上课前充分预习，考试前充分地复习，与“打有准备之仗”有同曲之道。预习效果好，听课才能有针对性；听课有针对性，复习才能顺利进行；复习深刻，作业、考试才能得心应手。所以说预习是学生学习过程中一个必不可少的环节。二、掌握好高效的听课方法课上集中精力听课，是掌握知识的捷径。听讲时，思想上必须与老师讲解的思路保持一致，听

27、老师对事物是怎样分析、推理；听老师解决问题是用什么方法、技巧；听老师对问题有哪些提问和解释。这样才能把握住听课的重点。听讲中，要把自己在预习中的理解，和老师讲解的相比较，看自己和老师有哪些相同点和区别点。三、合理安排复习时间很多科学家通过研究发现，有几个时间段有利于巩固记忆：一是学习后最初几分钟内，电生理活动引起蛋白质的合成；二是学习后在 48 小时内复习；三是一周之后脑突触发生永久性变化。根据人在学习过程中这一生理变化，采用复习加强记忆就显得特别重要了。如果我们能够在学习的内容即将忘记时进行复习，那么复习的效果最好，效率也最高。著名的心理学家艾宾浩斯通过实验发现了人的记忆与遗忘规律。实验证明

28、：在学习仅过了 20 分钟后，就忘记记忆内容的 42%，1 天后忘却量已经达到了 66%，到了第 31 天，忘却量高达79%。他根据实验结果，画成了著名的遗忘曲线。并表明遗忘的规律是“先快后慢”。这条规律提示我们，定要尽早、及时地对所学知识进行复习，以便在知识还在大脑内时就加深印记，否则大脑中已经没有痕迹了，只能再费精力重学。合理安排复习时间特别重要并且必要，制定复习计划，严格按精英特计划执行，并力求形成习惯，是我们每一位学生都应该力求努力做到。我们为什么要复习呢？因为我们记忆效果没有那么好，不可能过目不忘，所以需要重复、增强记忆。同时，复习的进展也有利于学习效率的提高。四、做作业的科学方法这

29、里有七种做作业的技巧：1、先复习后做作业。复习是做好作业的关键，只有复习得好，作业才能做得好。做作业前先把老师这一节课所讲的内容认真地看一看，弄清楚基本原理和概念后再去做作业，作业才能做得既快又好。2、认真审题。 做作业最关键的步就是审题，连题都判断错了，作业内容就全错了。首先第步要弄清楚题目的内容，所给的条件，什么要求，需要联系哪些知识等等；其次是考虑好解题思路、方法、步骤，要善于把道题分成几部分，化大为小、化难为易、分清其中的已知和未知，弄清各部分的联系，设计好整个解题步骤，定要让自己做到不明白题意不做题，不清楚方法步骤不下笔。3、细心的做题。 做题是表达思路的全过程，这个过程要求既动脑、

30、又动手。做题的关键是要保证“规范”、“准确”。要做到这两点就要求学生认真的抄好题，书写格式必须正确、规范，严格按照各类题的解题要求，仔细演算解题的每步，得出正确的结果。只有平时做题认真细致，步骤完整，思路正确，表达严密，准确无误，考试时才能按照这种良好的习惯进行五、重视错题积累在学习的过程中，同学们可能遇到过一错再错的现象究其原因，多数是由于在学习中不求甚解，不注意总结积累所致。那么，该怎么办呢？实践证明，自编一本“易错题集”是避免做题一错再错的最好办法。错题本的复习方法：1、每周把该周错题本中记录的题目快速浏览一遍；2、每月把该月错题本中记录的题目再快速浏览一遍；3、每个季度把错题本中三个月

31、记录的题目再快速浏览一遍；4、大考前把该错题本中的所有题目认真复习一遍，确保题不二错￥精编资料精编资料 欢迎下载欢迎下载There are moments in life when you miss someone so much that you just want to pick them from your dreams and hug them for real! Dream what you want to dream;go where you want to go;bewhat you want to be,because you have only one life and on

32、e chance to do all the things you want to do.May you have enough happiness to make you sweet,enough trials to make youstrong,enough sorrow to keep you human,enough hope to make you happy? Always put yourself in othersshoes.If you feel that it hurts you,it probably hurts the other person, too.The hap

33、piestof people dont necessarily have the best of everything;they just make the most of everything that comes along their way.Happiness lies for those who cry,those who hurt, those who havesearched,and those who have tried,for only they can appreciate the importance of peoplewho have touched their li

34、ves.Love begins with a smile,grows with a kiss and ends with a tear.The brightestfuture will always be based on a forgotten past, you cant go on well in lifeuntil you let go of your past failures and heartaches.When you were born,you were crying and everyone around youwas smiling.Live your life so t

35、hat when you die,youre the one who is smiling and everyone around you is cryig.Please send this message to those people who mean something to you,to those whohave touched your life in one way or another,to those who make you smile when you really need it,to those that make you see the brighter side

36、of things when you are really down,to those whoyou want to let them know that you appreciate their friendship.And if you dont, dont worry,nothing bad will happen to you,you will just miss out on the opportunity to brighten someones daywith this message.Since we went to school, we have access to Engl

37、ish all the time, because it is one of the necessary subjects. Before we attend college, we keep our attention on the grammar, butnow college means the new stage and we should pay attention to practical English. Here are some suggestions.First, it is important to speak out loudly. The purpose of lea

38、rning English is tocommunicate with foreigners, so as to get to know more about the world. Grammar is not the only thing we care about. What we should do is to open our mouths and improve our ability to usespoken English. It begins with reading textbooks. When we listen to the tapes and repeat many

39、times, then our d.President Trump, as he often does, had a few things to sayAfter admitting that hehad been lonely over the holidays, Trump took advantage of his first public appearance of the new year Wednesday to air lingering grievances, make multiple false claims and reinforce recentdecisions th

40、at have rattled financial markets and his partys leaders.As he held forth for more than 90 minutes before a small pool of reporters and photographers, members of his Cabinet,ostensibly called to the White House for a meeting, sat quietly around a long conference table.Trump defended his decision las

41、t month to withdraw U.S. troops from Syria and sharply cut thedeployment to Afghanistan, moves that disturbed Republican allies in Congress and prompted the resignation of Defense Secretary James N. Mattis. In doing so, he contradicted his own recentclaim that the U.S. had achieved its objectives of

42、 total victory over Islamic State militants in Syria.“Look, we dont want Syria,” he continued. “Were talking about sand and death. Thats what weretalking about. Were not talking about vast wealth. Were talking about sand and death,” he said, seemingly contrasting the war-wracked country with Iraq an

43、d its vast oil reserves.Iran “can dowhat they want there, frankly,” he added, a comment likely to unnerve officials in Israel, who have worried that a U.S. withdrawal from its positions in eastern Syria would allow Iran to expand itsinfluence there.“Its not my fault,” he said. “I didnt put us there.

44、”Trump offered little further clarity on the U.S. withdrawal from Syria, which he initially said would take place in 30 days, saying nowthat the pullout will “take place over a period of time.”Later, in a long riff about Afghanistan, Trump seemed to endorse Moscows 1979 invasion of the country an ac

45、t that the U.S. viewed as anattempt to spread communism and waged a long, covert operation to combat during the Carter and Reagan administrations.“The reason Russia was in Afghanistan was because terrorists weregoing into Russia,” Trump said, making a case to leave the policing of hot spots in the M

46、ideast and Central Asia to countries in the region. “They were right to be there. The problem is it was atough fight.”The Soviet Union eventually was bankrupted by its Afghan war, Trump added. “Russia used to be the Soviet Union. Afghanistan made it Russia, because they went bankrupt fightingin Afgh

47、anistan.”Historians generally agree that the Russian invasion and subsequent occupation of much of Afghanistan was one of several factors that contributed to the collapse of the SovietUnion, although the country never went bankrupt.For years, Republicans have credited President Reagan with bringing

48、an end to the Soviet Union by his aggressive increase in U.S. militaryspending.Trumps comments stood in stark contrast to the view Mattis espoused in the resignation letter he presented last month after failing to convince the president to hold off on withdrawingfrom Syria.“We must do everything pos

49、sible to advance an international order that is most conducive to our security, prosperity and values, and we are strengthened in this effort by the solidarityof our alliances,” Mattis wrote.Mattis comments clearly stung Trump, who responded last month with criticism of his former Pentagon chief. On

50、 Wednesday, he stepped that up, claiming that hefired Mattis.“Whats he done for me? How had he done in Afghanistan? Not too good,” Trump said. “As you know, President Obama fired him, and essentially so did I.”Obama did not fire Mattis,although the general did retire several months early in 2013 fro