解决问题选题研究的目的和意义研究的目的课件.ppt
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- 解决问题 选题 研究 目的 意义 课件
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1、Thesis Proposal开题报告开题报告The thesis proposal vDemonstrate that you will undertake significant research in your field.vProvide a context and background for your research.vAllow you to develop the depth and breadth of your understanding of your topic.vAllow you to establish your theoretical framework.vA
2、llow you to decide which methodological approach you will use.The thesis proposal helps youv focus your research aimsvclarify its importance and the needvdescribe the methods, predict problems and outcomesvplan alternatives and interventions.Structure of a thesis proposalvTitle page vAbstract vTable
3、 of contents vIntroduction vThesis statement vApproach/methods vPreliminary results and discussion vWork plan including time table vImplications of research vList of references proposal thesis 论文题目 论文题目 选题研究的目的和意义 摘要、关键词 选题的研究现状 目录 论文提纲 正文 参考文献 选题研究方法 参考文献引言(研究问题,目的引言(研究问题,目的意义,研究现状,主要意义,研究现状,主要内容)内
4、容)正文主体:提出问题,正文主体:提出问题,分析问题,解决问题分析问题,解决问题选题研究的目的和意义选题研究的目的和意义v研究的目的、意义也就是为什么要研究、研究的目的、意义也就是为什么要研究、研究它有什么价值。从理论和现实需要方研究它有什么价值。从理论和现实需要方面论述,指出问题,需要去研究,去解决,面论述,指出问题,需要去研究,去解决,本课题的研究有什么实际作用,然后,再本课题的研究有什么实际作用,然后,再写课题的理论和实践价值。要重具体,有写课题的理论和实践价值。要重具体,有针对性。(示例)针对性。(示例)sampleThis section sets the context for t
5、he proposed research and should capture the readers interest.l Explain the background of your study starting from a broad picture narrowing in on your research themel Review some of the existing research on your topicl Establish the need for further research and in particular for the question that y
6、ou are proposinglhttp:/ the reader of the importance and relevance of the theme you chooseWhat else ?研究意义研究意义在线教育不仅改变了教育的模式,更是改变了人们对传统教育十年如一的观念,将课堂从教室搬到了电脑,手机,IPAD等移动设备上,教师不再是权威,学生能更灵活地根据自身需求学习语言知识。普特,沪江,YY教育,新东方网校等一大批在线英语教育平台的出现使高校传统的英语教育模式遭受巨大冲击和挑战。在线教育为学习者营造了一种鲜活高效的学习环境,而传统的课堂式教学已无法满足学生的需求。目前,对在线
7、英语教育的发展研究还不是很多,对如何将其借鉴到传统大学教育的对策研究更是寥寥无几。如何通过对在线英语教育的研究,将其可借鉴的地方延伸到传统课堂式的大学英语教学中是本篇论文的主要目的。Research Aims & Questions- Clearly state aims of the research; - Present the core question that the research will investigate and answer (State the hypothesis that will be tested )lTheoretical Frameworkp state
8、 what trend you will pursue and which theory you will use in your thesisp outline the core concepts in your research and explain themResearch Plan Some expressions:This research seeks toThe primary goal ofis toOur research objective is toThe hypothesis of this research is thatThis view ofpredicts th
9、atThe aim of the research is to The aim of the research is to convince the readerconvince the readerThere is a need for the research; it is significantsignificant and important. You are contributing something original original to the field.On Cultural Differences in Relationship Marketing(aims/purpo
10、se) America as the biggest country and economics in the world is the typical icon of western relationship marketing, so the paper takes American illustration to explain theoretical evolvement of relationship marketing, the differences and similarity between America and china, and finally relationshi
11、p marketing in Chinese context, its problems and strategies for future reform. The purpose of the paper is to indicate the discrepancy in Chinese and western cultural features and then help people get a thorough and positive understanding of relationship marketing and its proper application in the s
12、pecific context of Chinese situation. On Cultural Differences in Relationship Marketing(significance)vThe theory of relationship marketing is introduced into China in 90s. Chinese relationship marketing features stand out under the great impact of Chinese culture after almost 20 years development. C
13、ulture as the external factor of marketing plays a dramatically intensive role in the multinational corporation activities nowadays. Confucius understanding of relationship has both similarity and differences with that of the West. It is importante to investigate why the original theory turns differ
14、ent and how the relationship marketing in Chinese context emerges. Therefore, it is essential and necessary to make further study in this field. 选题的研究现状选题的研究现状 掌握其研究的广度、深度、已取掌握其研究的广度、深度、已取得的成果;寻找有待进一步研究得的成果;寻找有待进一步研究的问题,从而确定本课题研究的的问题,从而确定本课题研究的平台平台(起点起点)、研究的特色或突破点。、研究的特色或突破点。(范例)范例) 研究现状研究现状Review o
15、f the literaturevone of the main substances of the proposalvthe basis for your discussions of your methodsvWilfried R. Vanhonacker referred in When Good Guanxi Turns Bad that relationship marketing is not its original pattern in Chinas practice and he admitted that the influence of Chinese “Guanxi”
16、culture would be a good spur and advantage for future theoretical development. However, good Guanxi turns bad when the malign competition happens by means of bribery or get-in by the back door.vYe Shenghong and Wang Chenghui, the professors at Jinan University, believe that some philosophic terms as
17、 “benevolent love”, “peace is precious” .On Cultural Differences in Relationship Marketing(review)What counts as literature?everything relevant that is written on a topic:v books, journal articles, newspaper articles, historical records, government reports, thesis and dissertations, etc. vThe import
18、ant word is relevant. shows how prevailing ideas fit into your own thesis, and how your thesis agrees or differs from themLiterature Reviewvwhat has already been said on the topic;vwho the key writers are;vwhat the prevailing theories and hypotheses are;vwhat questions are being asked;vwhat methodol
19、ogies and methods are appropriate and useful.v the context for your proposed project v the background of your study starting from a broad picture narrowing in on your research question vreview what is known about your research topic as far as it is relevant to your thesis vcite relevant references v
20、鉴于对外文化输出的需求,近年来越来越多的专家学鉴于对外文化输出的需求,近年来越来越多的专家学者投入到了针对汉语新词的翻译研究工作中,成果大者投入到了针对汉语新词的翻译研究工作中,成果大体可分为三类:体可分为三类:其一,就新词来源及其收录方面,其一,就新词来源及其收录方面,有有黄友义汉英外事工作常用词汇(黄友义汉英外事工作常用词汇(2000)、方梦之)、方梦之译学词典(译学词典(2004)、闫海淘中文特色词分类精)、闫海淘中文特色词分类精选英译选英译5000条(条(2004)等;)等;其二,关于分析汉语新其二,关于分析汉语新词英译现存的问题类,词英译现存的问题类,如金其斌国内近如金其斌国内近20
21、年来英汉年来英汉语新词语研究述评(语新词语研究述评(2006)、杨全红汉英新词翻)、杨全红汉英新词翻译探微(译探微(2003)、张建再谈中国特色新词新义的)、张建再谈中国特色新词新义的英译(英译(2001)传媒新词英译:问题和对策)传媒新词英译:问题和对策(2008)等;)等;其三,运用相关翻译理论和视角指导汉其三,运用相关翻译理论和视角指导汉语新词英译的,语新词英译的,如阎瑾从目的论看汉语新词的英译如阎瑾从目的论看汉语新词的英译(2009)、何吉利关联理论视角下的汉语新词英译)、何吉利关联理论视角下的汉语新词英译研究(研究(2012)、刘宁秀从跨文化角度探讨汉语新)、刘宁秀从跨文化角度探讨汉
22、语新词新语的英译(词新语的英译(2001)等。)等。Ask Yourself . . vWhich pieces of research seem to have been most successful, the most promising and which less so?vWhat are the major lines of criticism that can be levelled at previous work?vWhat major omissions, gaps or neglected emphasis can be identified?Be carefulv no
23、t to allow the evaluation of previous work to become a large open-ended task. consult with your supervisors v the types of questions you need to askv what boundaries you should place on your literature review.课题研究的方法课题研究的方法 Approach/methods v an overall description of your approach, materials, and p
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