（2021新教材）牛津译林版必修第一册英语Unit4 Lesson2 Reading 2 ppt课件.pptx

1、Unit 4 Looking good, feeling good Reading (II) Understanding a leadUnderstanding a lead What is a lead? A lead is the beginning of a news report. Its usually the summary of an event which tells the readers the most important information. The most common lead includes 5“W”s and 1“H” . The elements wh

2、o what when where why A news lead should summarize, at least, the most newsworthy what, where and when of the story. If theres a who involved in the story, the lead should indicate who the “who” is. The lead may also give information about why and how of the story. how A teenage girl fainted yesterd

3、ay at Stonechester High School after skipping meals. Sample Sample Functions of a lead To summarize the story. It gives important, newsworthy information of the news report. To arouse audiences interest. If a good headline attracts a readers attention, it is the lead that keeps the person interested

4、 enough to continue. Lead Body Tail Inverted pyramid The most important info (who, what, when, where, why, how) Important details The least important infomation Features of a lead Brief Informative Attractive The rules of the most common lead A lead is usually a single paragraph consisting of a sing

5、le sentence to tell the readers the most important elements of the news. It answers the main questions of who, what, when, where, why and how in about 2535 words. Political advisers from Fujian province have made a joint proposal to lessen the academic burdens on primary and high school students and

6、 bolster their physical fitness in response to more Chinese teenagers becoming myopic and obese. (China Daily, 26 May, 2020) Who: Where: What: Why: political advisers Fujian province made a joint proposal more Chinese teenagers becoming myopic and obese Example Example The China International Big Da

7、ta Industry Expo began hosting a series of online events on Tuesday that will run to September to attract global attention to Guiyang, Guizhou province. (China Daily, 28 May, 2020) Who: What: When: Where: Example Example began hosting a series of online events on Tuesday Guiyang, Guizhou province th

8、e China International Big Data Industry Expo Writing a leadWriting a lead 1. Provide the 5 “W”s and 1“H”. HEFEIA new high-speed railway route connecting east and central China started operation on Sunday. (China Daily, June 28, 2020) Writing a leadWriting a lead 2. Keep it short (2535 words). Langs

9、remarkable journey and inspiring life are depicted in The Iron Hammer by director Joan Chen and presented by the Olympic Channel. The documentary will premiere on 7 June, the closing day of We Are One, a global online film festival. The 99-minute film will be available on the Olympic Channel later i

10、n 2020. A documentary about Chinas volleyball legend Lang Ping is set to premiere on 7 June, according to the International Volleyball Federation (FIVB). Writing a leadWriting a lead 3. Focus on “what happened”. The talent show We Are Blazing, where young music groups including idol groups R1SE, SNH

11、48, Black ACE and indie rock group Penicillin compete onstage will be aired on Tencents video platform on 29 May. (China Daily, 28 May, 2020) Writing a leadWriting a lead 4. Break the rules if necessary. Compared with a traditional lead, other types of lead may use questions, quotations or other met

12、hods to attract readers without immediately revealing the key information. This, however, tends to work better in longer feature stories (专题报道， 新闻特写) than the common news. A question lead Example Example If headers were eliminated, would soccer still be the “Beautiful Game”? (China Daily, 28 May, 20

13、20) Writing a leadWriting a lead 5. Polish up the sentence structure. Usually, in a simple sentence, the main part is the subject and the verb, which can convey the main idea of a lead. Besides, other information can be expressed in the form of infinitives, participles and prepositional phrases. If

14、the information is complicated, you can use an attributive clause or a noun clause. Who: What: When: Where: Why: Practice Practice Write a news lead for China Daily Experts from home and abroad recently gathered in Beijing for the 2019 Nutrition Food Industry Development Seminar, sharing insights ab

15、out the development of Chinas nutrition industry. experts from home and abroad gather for the 2019 Nutrition Food Industry Development Seminar recently in Beijing share insights about the development of Chinas nutrition industry Who: What: When: Where: Why: Practice Practice The mental health and we

16、ll-being of students at the University of Warwick in the United Kingdom during the novel coronavirus pandemic is to be monitored as part of a study by psychologists. psychologists will monitor the mental health and well-being of students during the novel coronavirus pandemic at the University of Warwick in the United Kingdom part of a study