1、最新国家开放大学商务英语(3)形成性考核册参考资料 一、交际用语 (共计 10 分，每小题 2 分) 1-5 题:阅读下面的小对话，选择恰当的答语。 1. - Morning Maggie. Could you talk briefly about your career development?(答案 B) A. Good morning, Mr. Marx. Im going to do a brief about my latest work andperformance. B. Sure, Mr. Marx. Thanks for giving me this opportunity.
2、 I started as a clerk in thiscompany . C. Sorry, Mr. Marx, but I dont like my boss at all I think he is too serious andcritical 2. - Kathy, Id like you to meet Maggie Jacobs.- . Maggie. Youre doing a great job.(答案 C) A. Im pleased to meet youB. Its great to see you again C. I m happy to meet you too
3、 3. 一 Good morning. ,- Good morning! I need a check to send to my publisher in New York. (答案 A) A. What can I do for you, Madam B. What do you want to buy, MadamC. Why do you come here, Madam 4.What are they , , . - Its a secret. But I11 give you some hints, anyway.(答案 B) A. Is it a secretB. Can I h
4、ave an idea about themC . Why do you keep it a secret 5. - But , by SWOT?一 It stands for strengths, weaknesses, opportunities and threats.(答案 C) A. what do you meanB. how do you knowC. what is your meaning 二、词汇语法( 共计 30 分，每小题 2 分) 6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项 6. You are the right pers
5、on for the job that your application theadvertisement.(答案 C) A. relates with B. relates? ?for? C. relates to 7. I was devising sales strategies and targets for the West Region(答案 B) A. responsible with B. responsible for C. responsible in 8. I led and a sales team of 20 people.(答案 B) B. motivated C.
6、 movedA. suggested 9. When talking to people within your company dont speak your language, you may have t o use English.(答案 A) A. who B. which C. whose 10. If youre ready, we can go to meet some of our key .(答案 C) A. personal B. personnel C. person 11. Finally, they return the to the people who boug
7、ht shares in the company.(答案 C) A. cost B. price C. profits 12. I didnt know you a previous supplier.(答案 A) A. were B. be C. are 13. What we do if the company cut down on ads?(答案 C) A. could B. will C. shall 14. The only thing I have is this bill the publishers name and address(答案 A) A. with? ?on B.
8、 byin C. in-?on 15. Ill the exchange rate and service charge and then type up the check for you.(答案 B) A. make up B. figure out C. carry out 16. Additionally, make sure that your password is long enough to easily beinghacked.(答案 A) A. prevent your account fromB. provide your account withC. do away w
9、ith 17. Most banks have a section you set up payees.(答案 C) A. thatB. whichC. in which 18. Businesses can use free samples to build rapport and customersproducts or services. A. engage in B. engage? ?to C. engagefor- 19. Moreover, reservations by credit card four weeks guarantee availability ofthe ro
10、om size req uired. A. in advance B. at advance C. on advance 20. your price be competitive and date of shipment acceptable, we intend to place a large or der with you. A. If B. Should C. If should 三、阅读理解(共 40 分，每小题 4 分) 21-25 题:阅读下面的句子，根据文章内容进行判断，正确写:T:错误写:F” Passage 1 Headhunters or executive searc
11、h firms specialize in finding the right person for the right job. When a company wishes to recruit a new person for an important position, it may use the se rvices of such a firm. The advantages for the employer are that it does not have to organize the costly and time-consuming process of advertisi
12、ng, selecting and interviewing suitable appli cant. In some cases, the search firm may already have a list of people with the appropriate sk ills for the job. If this is not the case, then it may act as a consultant, advising or even organi zing tests and simulations to evaluate candidates behavior
13、in order to select the most compet ent person for the job. ( T )21. The passage mainly talks about the increased business of headhunters. ( T )22. Companies may use the services of an executive search firm to recruit new employee s. ( F )23. Employers prefer to use the headhunters because the servic
14、es are cheap. ( T )24. Search firms often have their own talent pool or human resource ban ( T ) 25. Headhunters also provide services like advertisement and candidate evaluation. 26-30 题:阅读短文，从 A、B、C 三个选项中选出一个正确答案 Passage 2 It takes a lot of time and effort to develop and maintain a marketing campa
15、ign that resonate s( 共鸣)with your potential clients. However, you should think more about how to develop a marketing campaign. After all, were always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner(结伴)with allies. Marketing partnersh
16、ips have many benefits to push a marketing campa ign. For starters, when you stand side by side with someone else, you can deliver better content. If you are at the top of your business, marketing partnerships are chea per to maintain your success and expose your brand. Embrace user-generated conten
17、t. According to a survey of 839 millennias (千万富翁)， they spend 5.4 hours a day communicating with their peers, about 30 percent of their total m edia time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advert
18、isement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their q
19、uestions; or creating APPs or tools. Let customers interact. No matter the product or service youre offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express c
20、onnects small? business owners to each other and helpful resources through its open forum. 26. This article mainly talks about .(答案 A) A. some marketing strategiesB. your potential clientsC. communicative skills 27. You are suggested in the second paragraph to .(答案 B) A. fight against your opponentB
21、. find allies with someone elseC. always focus on yoursel f 28. To embrace user-generated content does good at .(答案 C) A. making friends with strangersB. choosing capable employeesC. Carrying out advertise ment 29. Which of the following is NOT a way of helping customers solve a problem?(答案 C) A. cr
22、eating how-to-contentB. listening to customersC. having dinner with customers 30. AMC created an online tool so that .(答案 A) A. one can write down what he imaginesB. your dreams and thoughts will come true C. they can gather information from customers 31 题:根据写作要求，写出一篇作文。 31. You are Susan. Your comp
23、any will hold an opening ceremony for a new factory. You are a sked to write an invitation letter to David, an important client of your company. The following information should he included:the reasons to invite him; the time for the event;the place for the event;early reply expected. Dear David: It
24、 would give us great pleasure to have your presence at the opening ceremony for a new fac tory. scheduled for 2017.11.20, at the factory. Your presence would contribute greatly to the success of the ceremony. please let me know a s soon as possible if you can come. Your sincerely lizixian 一、交际用语 (共计
25、 10 分，每小题 2 分) 1-5 题:朗读下面的小对话，选择恰当的答语。 1. 一 Hello! ?- Hello, this is Michael from Tianjin Vanguard Trading Inc.(答案 C) A. Who are you?B. What are you?C. Who is that? 2. - Does modern logistics mean transportation and delivery?- Modern logistics is more about effective and efficient flow of materialsa
26、nd information.(答案 C) A. Yes, youre rightB. No, its not the whole storyC. No, you re wrong 3. 一 ,- Yes, I will try my best.(答案 B) A. Do you know about business taxB. Can you give me a brief introduction about business tax C. What do you think about business tax 4. - ,一 It includes merchandise, packa
27、ging and shipping, duty if required, any taxes and insurance. (答案 B) A. Could I get an estimate before placing an orderB. What does the estimate include C. How many would you like to order 5. - What about the commission?(答案 C) A. Of course, Id give you our lowest quotation B. Im afraid you have to t
28、ell me how large your order is going to be C. Its a general practice everywhere else 二、词汇语法( 共计 30 分，每小题 2 分) 6-20 题:阅读下面的句子，从 A、B、C 三个选项中选出一个能填入空白处的最佳选项 6. We will an order with your company for digital cameras.(答案 C) A. reserveB. bookC. place 7. Products are graded according to size and _.(答案 A) A
29、. quality B. quantity C. qualification 8. You have made your clients too long in the office.(答案 C) A. wait B. to wait C. waited 9. The price of commodities on many factors like quality, demand, supply, etc.(答案 C) A. is basing B. has based C. is based 10. Having been working in logistics for 3 years,
30、 he is more than he used to be.(答案 C) A. proud B. brave C. confident 11. In short, without information, a manager can only make blindly.(答案 B) A. managements B. decisions C. agendas 12. You can get the goods to your door so quickly nowadays.(答案 C) A. deliver B. delivering C. delivered 13. That is th
31、e reason weve lost so many customers.(答案 A) A. why B. that C. which 14. According to law, taxable services refer to transportation， finance, insurance and the like. (答案 C) A. operation B. construction C. introduction 15. It does in the of transfer of intangible assets or immovable property.(答案 C) A.
32、 circumstances B. operation C. case 16. If the case reaches the criminal limit, the taxpayer my be accused criminalresponsibilities. (答案 C) A. at B. on C. of 17. you have said is very important to us.(答案 A) A. What B. That C. Whose 18. The payment is made by an irrevocable letter of credit in our fa
33、vor.(答案 C) A. light B. bright C. sight 19. After having seen the and samples, Jenny makes the specific inquiry.(答案 B) A. category B. catalogue C. calculation 20. International trade gives consumers and countries the opportunity to goods andservices no t available in their own countries.(答案 A) A. exp
34、ose to B. be exposing to C. be exposed to 三、阅读理解(共计 40 分，每小题 4 分) 21-25 题:阅读下面的句子，根据文章内容进行判断，正确写“T”错误写“F” Passage 1 There are eight traditional functions of marketing: ( 1 ) Buying: A marketer focuses on buyers needs and desires in order to decide what products to make available. Understanding buyer
35、s behavior is of great importance. ( 2 ) Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is proba bly the function of marketing that we most often see in our daily life
36、. ( 3 ) Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. ( 4 ) Storing: Like transporting, storing is an aspect of the physical distribution of products. St oring includes warehousing activities. Warehouses
37、hold products for long periods sometimes in order to create time utility. ( 5 ) Grading: Grading involves sorting products according to size and quality. This makes buyi ng and selling easier because it reduces the need for inspection and sampling. ( 6 ) Financing: For many products, such as automob
38、iles, fridges, and new homes, the purchas e is facilitated when the marketer provides credit that makes the purchasing of the product p ossible. ( 7 ) Marketing research: Through research, marketers may find out the need for new product s and services. By gathering information on a regular basis, th
39、ey can better plan, carry out an d control marketing activities. ( 8 ) Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk. ( T ) 21. It is very important to understand bu
40、yers behavior. ( T ) 22. Marketers usually use different selling methods. ( F ) 23. Marketers ignore transporting costs and services. ( T ) 24. Both transporting and storing are the aspects of the physical distribution of products. ( T ) 25. Marketers provide credit that makes the purchasing of auto
41、mobiles, fridges, and new homes possible. 26-30 题:阅读短文，从 A、B、C 三个选项中选出一个正确答案 Passage 2 The biggest mistake a workplace leader can make with office culture is failing to devise one a t all. How do you know if your office culture is helping, or hurting, your employees, and as a result your bottom line
42、? Designing a thoughtful(周到的)office culture is so important for a new company. Here are some aspects where a leader should be careful not to make mistakes. A cohesive (和谐一致的) office culture starts at the top and is built with intention. Face books founder projects a laid -back vibe (氛围). That sets t
43、he tone for his $200 billion company, Where he visits weekly Q and A sessions from his staff, loads up the perks, and courts a you ng team that closely mirrors his target market, positioning Face book are especially designed f or their wants and needs. Strict dress code or early start time may seem
44、like an easy way to build professionalism (职业 化)in your workplace, but is there a good reason for it? Strict requirements that work in a law office may erode the work ethic at a hip tech startup. Make sure to back up your rules with reason. For example, at Culture Studio, a T -shirt design and print
45、ing company, youd better believe theres no place for ties. Employees are encouraged to dress down in their brands merchandise or their competitors( Leadership shouldnt abandon culture development there. Good employees tend to be goal? oriented over-achievers, so put your budget on that with team -bu
46、ilding activities, contests, an d incentives for the best. Think critically about the ideal employees for your team, what make s the tick, and how you can support them, within and outside of their role in the companys goals. Setting the tone for your workplace starts with each hire and at every leve
47、l in the company. At digital marketing firm Mabbly, every hiring decision is made with the company s vision in mind: a creative and young team of approachable (伸手可及的) guides that help clients to understand the seemingly mysterious world of PR public relations in this internet ag e. 26. What is the main topic of this article?(答案 B) A. How to write business emails and memos. B. How to design a thoughtful office culture. C. How to set rules for employees to follow. 27. The example of
