1、商务英语阅读商务英语阅读1 1Unit 1 Introduction of Business “A FRIENDSHIP FOUNDED ON BUSINESS IS BETTER THAN A BUSINESS FOUNDED ON FRIENDSHIP.”JOHN D.ROCKEFELLER JOHN D.ROCKEFELLER （1839-19371839-1937）-STEVE JOBS-STEVE JOBSWelcome to the business world!Contents 2.Text A 1.Lead-in Discussion 4.Cultural Tour 3.Tex
2、t BLead-in Discussion1.What does a“business”can serve for the society?What are the roles of a business?Lead-in Discussion2.Are there any benefits you can get from a business?Lead-in Discussion3.How can you understand a successful business?Please give some examples.Structural AnalysisMain IdeasIntrod
3、uction(Para.1)Introduction part and let us know what is a business.Main body(Para.2-9)The details on how businesses operate.alternatively（para.2）adv.in place of,or as an alternative toEg.If you do not like it,change it.Alternatively,accept it.alternative adj.only before noun,仅用于名词前 an alternative id
4、ea,plan etc is different from the one you have and can be used instead alternative approaches to learning 其他的学习方法其他的学习方法Have you any alternative suggestions?你有没有别的建议？你有没有别的建议？Text A Words and Expressionsrevenue（para.4）n.the entire amount of income before any deductions are made 收入收入 They not only pr
5、otect health.They bring in considerable revenue.Text A Words and Expressionsincentive（para.4）n.a positive motivational influence;something that encourages you to work harder,start a new activity etc.SYN:motivationEg.As an added incentive,theres a bottle of champagne for the best team.给给最优秀最优秀的团队的团队发
6、一瓶香槟作为额外的鼓励。发一瓶香槟作为额外的鼓励。Text A Words and ExpressionsText A Words and Expressionscharitable(para.8)adj.1.relating to giving help to the poor charitable groups 慈善团体慈善团体 a charitable donation 慈善慈善捐赠捐赠2.kind and sympathetic in the way you judge people 仁慈仁慈的；宽容的；具有同情心的；宽容的；具有同情心的的 a charitable view of h
7、is actions 对他的行为的宽容对他的行为的宽容 态度态度OPPOSITES:uncharitablerender（para.9）v.provide or furnish with 提供，给予提供，给予He had a chance to render some service to his country.他有了一个为国服务的机会。他有了一个为国服务的机会。Text A Words and Expressionsdonate（para.9）v.give to a charity or good cause 捐赠，捐献捐赠，捐献 What we could do is to donate
8、 some money and clothes for them.我们我们所能做的就是为他们捐赠一些钱和衣物。所能做的就是为他们捐赠一些钱和衣物。Text A Words and ExpressionsText A Words and Expressionsaccumulate（para.9）v.to gradually get more and more money,possessions,knowledge etc.over a period of time Lead can accumulate in the body until toxic levels are reached.铅可以
9、在体内积聚直至到达有毒的程度。铅可以在体内积聚直至到达有毒的程度。Text A Notes1.DellDell Inc.is an American privately owned multinational computer technology company based in Round Rock,Texas,United States,that develops,sells,repairs and supports computers and related products and services.Bearing the name of its founder,Michael De
10、ll,the company is one of the largest technological corporations in the world,employing more than 103,300 people worldwide.美国戴尔电脑公司美国戴尔电脑公司2.Gap:The Gap,Inc.,is an American multinational clothing and accessories retailer.It was founded in 1969 by Donald Fisher and Doris F.Fisher and is headquartered
11、in San Francisco,California.Gap Inc.was surpassed by Spanish-based Inditex Group as the worlds largest apparel retailer,based on the total numbers of international locations,however it remains the largest specialty retailer in the United States.Text A NotesText A Notes3.Ford Motor Company:The Ford M
12、otor Company(commonly referred to as simply Ford)is an American multinational automaker headquartered in Dearborn,Michigan,a suburb of Detroit.It was founded by Henry Ford and incorporated on June 16,1903.The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars
13、 under the Lincoln brand.4.Motorola:Motorola,Inc.was a multinational telecommunications company based in Schaumburg,Illinois,United States(U.S.).After having lost$4.3 billion from 2007 to 2009,the company was divided into two independent public companies,Motorola Mobility and Motorola Solutions on J
14、anuary 4,2011.摩托罗拉摩托罗拉公司公司Text A Notes5.Southwest Airlines:Southwest Airlines Co.is a major U.S.airline and the worlds largest low-cost carrier,headquartered in Dallas,Texas.The airline was established in 1967 and adopted its current name in 1971.The airline has nearly 46,000 employees as of Decembe
15、r 2014 and operates more than 3,400 flights per day.美国西南航空公司美国西南航空公司Text A Notes6.Hilton Hotels:Hilton Hotels&Resorts is an international chain of full service hotels and resorts and the flagship brand of Hilton Worldwide.The original company was founded by Conrad Hilton.Hilton Hotels became the fir
16、st coast-to-coast hotel chain of the United States in 1943.Hilton hotels are either owned by,managed by,or franchised to independent operators by Hilton Worldwide.Text A Notes7.IBM:The International Business Machines Corporation(IBM)is an American multinational technology and consulting corporation,
17、with headquarters in Armonk,New York,United States.IBM manufactures and markets computer hardware and software,and offers infrastructure,hosting and consulting services in areas ranging from mainframe computers to nanotechnology.美国国际商用机器美国国际商用机器公司公司Text A Notes8.Internal Revenue Service:The Internal
18、 Revenue Service(IRS)is the revenue service of the United States federal government.The government agency is a bureau of the Department of the Treasury,and is under the immediate direction of the Commissioner of Internal Revenue.The IRS is responsible for collecting taxes and the administration of t
19、he Internal Revenue Code.（美国）国内收入署（美国）国内收入署Text A NotesText A Questions about the Text1.If you have the chance to start a business,what kind of business you want to run?Give your reasons.Open answersText A Questions about the Text2.How does a company generate revenue?A business receives revenue when
20、 it sells its products or services.It incurs expenses from paying its employees and when it purchases machinery or facilities.The difference between the revenue and the expenses is the profits(or earnings)generated by the business.The profits go to the owners of the business.Thus,owners who create a
21、 business have a strong incentive to ensure that it is successful,as they are directly rewarded for their efforts.Text A Questions about the Text3.How to be rewarded with higher profits when creating a successful business?The profits that you earn from your new business are dependent on three condit
22、ions.First,there needs to be a demand for the service that you offer.If there is no demand,you will not generate any revenue and,therefore,will not earn a profit.Second,you need to attract customers,meaning that they choose you instead of your competitors.In addition,your customers may want to rehir
23、e you for additional tutoring or may refer you to their friends who need tutoring.Third,to earn high profits,you need to keep your expenses low.If you can run your business efficiently,your expenses should be relatively low,and you will be rewarded with higher profits.Text A Questions about the Text
24、4.Can you give some examples of nonprofit businesses in China?Open answersText A Questions about the Text5.What are the differences between American nonprofit organizations and Chinese ones?How do the nonprofit organizations run in China?Open answersStructural AnalysisThe structure of the text goes
25、as follow:Part I(Para.1-2):Small business has been a big focus for President Trump and his administration.Part II(Para.3-4):The opportunity for U.S.small business in China.Part (Para.5-8):It tells us what kind of small business is well-suited for China.Part(Para.9-10):It tells us what industries and
26、 products are hot with the Chinese consumer.Part (Para.11-12):It tells us how do you facilitate marketing.Part (Para.13):It tells us what about payment and logistic.entrepreneur n.someone who organizes a business venture and assumes the risk for it企业家企业家 Entrepreneur has to have nerves of steel and
27、a very strong stomach.企业家需要有钢铁般的意志和强健的体格。企业家需要有钢铁般的意志和强健的体格。Text B Words and Expressionssneaker n.a type of light soft shoe with a rubber sole(=bottom),used for sports 橡皮底帆橡皮底帆布鞋布鞋,运动鞋运动鞋 We are a big sneaker and handbag wholesaler in China.我们中国我们中国的的一一个很大的运动鞋和手袋个很大的运动鞋和手袋批发商。批发商。Text B Words and Ex
28、pressionstremendous adj.extraordinarily large in size or extent or amount or power or degree极大的，巨大极大的，巨大的的 Sales have been tremendous so far this year.今年今年到目前为止，销售额十分惊人。到目前为止，销售额十分惊人。Text B Words and Expressionsaffinity n.the force attracting atoms to each other and binding them together in a molecu
29、le 密切关系密切关系 Everyone has a potential affinity with a charitable organization.每个人都对慈善组织抱有潜在的亲和力。每个人都对慈善组织抱有潜在的亲和力。Text B Words and Expressionsbonded warehouses 保税保税仓库，关栈仓库，关栈 The bonded warehouse is filled with many kinds of licensed goods.这个海关保税仓库里塞满了各种保税货物。这个海关保税仓库里塞满了各种保税货物。Text B Words and Expres
30、sionssubstantial adj.large in amount or degree大量大量的；实质的；内的；实质的；内容充实容充实的的 A substantial number of mothers with young children are deterred from undertaking paid work because they lack access to childcare.很多很多有小孩的母亲找不到人照顾小孩，从而无法有小孩的母亲找不到人照顾小孩，从而无法从事有薪工作。从事有薪工作。Text B Words and Expressionsin tap 现成的，可取
31、用的现成的，可取用的 Know that you have chosen the best solution to reduce the amount of chemicals in tap water.那你就选择那你就选择了了减少减少水龙头水龙头流出来的水中流出来的水中化合物化合物数数量量的的最好方法。最好方法。Text B Words and Expressionsdaunting adj.discouraging through fear 使人畏缩的；使人气使人畏缩的；使人气馁的馁的 The cleanup seemed daunting,too much for her to deal
32、 with all at once.清理工作似乎很艰巨，一下子要处理这么多东西清理工作似乎很艰巨，一下子要处理这么多东西太难了。太难了。Text B Words and ExpressionsQuestions for Text B1.What is a big focus for President Trump and his administration according to the article?The big focus for President Trump and his administration is small business.Questions for Text
33、B2.What is the joint intention of President Trump and Jack Ma?Their joint intention is to help create a million new U.S.jobs by helping U.S.small businesses sell in China via Alibaba Groups various platforms.Questions for Text B3.According to the article,what industries and products are hot with the
34、 Chinese consumers?Agricultural products,food and beverage,baby and maternity goods and health and wellness products are hot for Chinese consumers.Also,theres an increasing focus on sports,athleisure and lifestyle goods.Questions for Text B4.What is TMall Global?Whats the difference between TMall Gl
35、obal and Amazon or eBay?TMall Global is an online platform in China.It allows you to open a storefront without having to have that partner,removing a big barrier for small businesses to be able to sell in China.The basic business of TMall Global is having you as a seller open your own fully controll
36、ed storefront from which you sell directly to the consumer.（to be continued）Questions for the Text As opposed to other platforms that US businesses may be familiar with in the U.S.,like Amazon,eBay and Etsy,TMalls cross-border channel Tmall Global operates through bonded warehouses located within Ch
37、inas free-trade zones,which eliminate import taxes.You send your inventory and store it there ahead of time,and products reach Chinese consumers more efficiently and economically.Questions for Text B5.If you are one of the small businesses in America,how to sell your products in China today?Open ans
38、wersReading Comprehension1.What is the authors attitude towards the development of American small businesses in China?A.optimistic B.confused C.carefree D.panicked2.Whats the tremendous opportunity for U.S.small business in China?A.China has a large number of active users.B.Taobao and TMallC.Chinese
39、 consumers are open to creating new relationships with worldwide brands.D.Both A and C.3.What kind of small business is well-suited for China?A.Small businesses with sales and investment capabilities.B.Start-ups businesses.C.Cash-strapped businesses.D.Small businesses with service.4.How to facilitat
40、e marketing in China for American small businesses?A.To learn how to speak ChineseB.Try to understand the Chinese customs and buying habitsC.To collect amounts of data on productsD.To do the advertisements5.What are the payment platform and logistics company of Alibaba Group?A.Ant Financial and Cain
41、iaoB.Alipay and Ant FinancialC.Alipay and Cainiao D.Network and CainiaoChinese Culture TourThe God of Wealth(Questions for discussion)1.In China,on which day people would celebrate the birthday of the god of wealth?2.Who is the God of Wealth in China?3.What do you know about Guan Yu?International Cu
42、lture TourChristianity(Questions for discussion)1.What do you know about Christianity?2.Do you know some stories about“The Bible”?3.What are the impacts of Christianity to Western civilization?Reading Skills略读略读 略读略读（skimming)又称跳读（又称跳读（reading and skipping）或浏览（或浏览（glancing），是一种非常实用的快速阅），是一种非常实用的快速阅读
43、技能。读技能。略读要求略读要求我们以极其快速的速度阅读大我们以极其快速的速度阅读大量的材料，寻找字面上或事实上的主要信息和少量的材料，寻找字面上或事实上的主要信息和少量的阐述信息，可以跳过某个部分或某些部分不量的阐述信息，可以跳过某个部分或某些部分不读，以求抓住文章的大意读，以求抓住文章的大意。Reading Skills 略读略读的作用在于用极短的时间迅速掠过全篇，的作用在于用极短的时间迅速掠过全篇，领略其梗概。略读的要领很简单，只要在书中领略其梗概。略读的要领很简单，只要在书中找寻出找寻出“路标路标”即可。一般教科书或技术性书籍，即可。一般教科书或技术性书籍，“路标路标”由章节大小标题所构
44、成。由章节大小标题所构成。读者读者只只需要需要把它把它们过目一遍，全书的大意就能略知一二了；无们过目一遍，全书的大意就能略知一二了；无标题标题的的内容内容，可读每章中的第一段和每段的第可读每章中的第一段和每段的第一句。此一句。此 外，也可外，也可一页一页一页地一页地扫描扫描，注意力集，注意力集中于重要字眼如斜体字或粗体字等。如此就能中于重要字眼如斜体字或粗体字等。如此就能很快很快地地看看完全篇，获得完整印象。完全篇，获得完整印象。Reading Skills略读可以运用以下技巧：略读可以运用以下技巧：1.要利用印刷细节，如标题、小标题、注释、标点要利用印刷细节，如标题、小标题、注释、标点符号等，对文章进行预测略读，以便了解作者符号等，对文章进行预测略读，以便了解作者的的思路思路、写作写作意图等。意图等。2.阅读段落的主题句或结论句。阅读段落的主题句或结论句。3.注意转折词和序列词。转折词如注意转折词和序列词。转折词如but,however等；等；序列词如序列词如firstly,secondly等。等。Company LOGO
