1、商务英语阅读商务英语阅读1 1Unit 2 Successful Business People “SOMETIMES WHEN YOU INNOVATE,YOU MAKE MISTAKES.IT IS BEST TO ADMIT THEM QUICKLY,AND GET ON WITH IMPROVING YOUR OTHER INNOVATIONS.”STEVE JOBS（1955-2011）-STEVE JOBS-STEVE JOBSWelcome to the business world!Contents 2.Text A 1.Lead-in Discussion 4.Cultura
2、l Tour 3.Text BLead-in Discussion1.Who are successful business people in your viewpoint?Please give some examples.2.What are the good qualities of a successful business person?3.How to improve the leadership in business?Background Information for Lead-inThe Traits of a good business person1.Communic
3、ator Employers love to hire employees who have the ability to communicate well and express themselves in a clear manner,whether in writing or speaking.Inaccurate/inappropriate communication between employees can cause many problems to the company.The Traits of a good business person2.Self-MotivatedA
4、 good employee never hesitates of taking responsibility or a more responsible position.She also ready to work beyond the call of duty in order to meet goals or to solve problems,even if the job in discussion is not one of the regular works she is usually assigned.The Traits of a good business person
5、3.Hard worker There is no substitute to hard work.Although everyone seems to say that they work hard not many keep on working after being at the job for a while.So,one has to keep reminding oneself about the importance and significance of working hard as an employee.The Traits of a good business per
6、son4.Adaptable（适应性强的）（适应性强的）/decisive（果断的，（果断的，坚定的）坚定的）and effective learner Employees who know how to adjust themselves to new environment,willing to learn new things(quick learners)and perform their best in changes are likely to be the best performers in any organization.The Traits of a good busin
7、ess person5.Team Player Many companies consist of teams.Any company requires an effective team effort.An employer who can contribute is an ideal worker.Someone who is like a fish in the water(of the organization),who can perform well in a team will become a factor sooner or later.The Traits of a goo
8、d business person6.Helping others Everyone appreciates a helping hand every now and then.Do not hesitate in helping out others.This make the person establish friendly relations with the coworkers and keeps the office running smoothly which in turn is appreciated by the employers.The Traits of a good
9、 business person7.Honesty A good employee is honest about his/her work and qualifications.Self criticism and willing to receive feedback(bad as good)is essential to become a good learner.The Traits of a good business person8.Ethical Work rules are made to be followed.There is decorum of every place
10、that ought to be kept.A good employee follows the policies of the company and inspires others to do so too.The Traits of a good business person9.Give credit where it is due One of the most prevalent practices doing the rounds in offices today is stealing the credit of a job well done.A good employee
11、 will not only truthfully let the right co-worker have her credit but also share her own accolades with his team.The Traits of a good business person10.Polite Being friendly and approachable will never harm.a good employee greets her co workers a good morning,says little courteous things like thank
12、you and you are welcome.These things may appear insignificant but go a long way in establishing the person as favorite employee.The Traits of a good business person11.Disciplined and punctual Every boss loves a punctual,disciplined and conscientious employee.Time is money.Coming late to office,takin
13、g unnecessary breaks,procrastinating and leaving earlier than the usual hours cost money to the company.No employer will ever appreciate this.The Traits of a good business person12.Avoid gossipThe person should always remember that she came to the office to work,to make a career.Do not spread office
14、 gossip or rumors.Respect the privacy of the co workers.Safeguard and protect the confidential nature of office business and transactions.Structural AnalysisMain IdeasIntroduction(Para.1-2)Wa r r e n B u f f e t t w r o t e t h e annual letter to shareholders of Berkshire Hathaway.Main body(Para.3-9
15、)Buffett leadership wisdom to shareholders.conglomerate(para.2)n.large business firm consisting of several different companies联合大联合大企业企业The big luxury conglomerates enjoy the advantage of scale.大型奢侈品综合企业拥有规模优势大型奢侈品综合企业拥有规模优势.Text A Words and Expressionsaphorism(para.2)n.a short phrase that contains
16、a wise idea 格言格言，警句警句这句古老的格言背后有什么样的科学依据呢这句古老的格言背后有什么样的科学依据呢？Whats the science behind this old aphorism?Text A Words and Expressionssage(para.3)n.a mentor in spiritual and philosophical topics who is renowned for profound wisdom 圣人圣人;智者智者;贤人贤人 The sage is the instructor of a hundred ages.这位哲人是百代之师这位哲
17、人是百代之师.Text A Words and Expressionsgovernance(para.3)n.the act of governing;exercising authority 统治统治，管理管理 Since the start of this century,WHO and its Member States have been managing internationally shared health risks through the development of new global governance regimens.自本世纪开始以来，世卫组织及其会员国通过发展
18、新的全球治理制度，一直在对国际上共有的健康风险进行管理。Text A Words and Expressionsliability(para.5)n.the state of being legally obliged and responsible责任责任 But without the formal business entity,you have no hope of limiting your personal liability.因为没有正规的商务体制，你就没有希望限制你因为没有正规的商务体制，你就没有希望限制你的个人责任。的个人责任。Text A Words and Express
19、ionsmediocre(para.6)adj.not very good 普通普通的，平凡的，中等的的，平凡的，中等的 His school record was mediocre.他他的学业成绩一般的学业成绩一般。I thought the book was pretty mediocre.我我认为这本书非常一般。认为这本书非常一般。Text A Words and Expressionsrevelation(para.7)n.the speech act of making something evident启示，启示，被揭露出来的事物被揭露出来的事物 Glimpses of this
20、we see occasionally,but the full revelation of it remains for the future.这种这种光景我们是常看见的，但是完全的启示尚须光景我们是常看见的，但是完全的启示尚须留待将来才能显明。留待将来才能显明。Text A Words and Expressionsallocation(para.7)n.the act of distributing by allotting or apportioning;distribution according to a plan 配给配给，分配，分配额，分配，分配额 Town planning
21、and land allocation had to be coordinated.必须协调城市规划和土地分配之间的关系。必须协调城市规划和土地分配之间的关系。Text A Words and Expressionsretention(para.7)n.the act of keeping in your possession 保留保留，保持力，保持力 Magazine subscriptions and car insurance are examples of customer retention situations.杂志杂志订阅和汽车保险就是客户保留情况的例子。订阅和汽车保险就是客户保
22、留情况的例子。Text A Words and Expressionsarrogance(para.8)n.overbearing pride evidenced by a superior manner toward inferiors 傲慢，自大，自负傲慢，自大，自负 He was a typical showman with a brashness bordering on arrogance.他他是一个典型的好炫耀者，有一种近乎傲慢的自负。是一个典型的好炫耀者，有一种近乎傲慢的自负。Text A Words and Expressionsbureaucracy(para.8)n.non
23、elective government officials 官僚主义，官僚主义，官僚官僚机构机构the reduction of unnecessary bureaucracy 消除消除不必要的官僚体制不必要的官僚体制Text A Words and Expressionscomplacency(para.8)n.the feeling you have when you are satisfied with yourself 自满自满，自鸣得意，自鸣得意 The complacency behind these figures is shocking,and the failure is o
24、urs.这些这些数字后面的自满令人震惊，错误是我们造成的。数字后面的自满令人震惊，错误是我们造成的。Text A Words and ExpressionsText A Notes1.Warren Buffett (para.1)Warren Edward Buffett is an American business magnate,investor and philanthropist.He was the most successful investor of the 20th century.Buffett is the chairman,CEO and largest shareho
25、lder of Berkshire Hathaway,and consistently ranked among the worlds wealthiest people.沃伦沃伦巴菲特巴菲特2.Berkshire Hathaway(para.1)Berkshire Hathaway Inc.is an American multinational conglomerate holding company headquartered in Omaha,Nebraska,United States,that oversees and manages a number of subsidiary
26、companies.伯克希尔伯克希尔哈撒韦哈撒韦公司（美国保险公司）公司（美国保险公司）Text A NotesText A Notes3.General Motors (para.8)General Motors Company,commonly known as GM,is an American multinational corporation headquartered in Detroit,Michigan,that designs,manufactures,markets and distributes vehicles and vehicle parts and sells f
27、inancial services.General Motors produces vehicles in 37 countries under thirteen brands.通用汽车公司通用汽车公司Text A Notes4.Sears Roebuck (para.8)Sears(officially Sears,Roebuck&Company)is a chain of American department stores.It began as a mail order catalog company,and began opening retail locations in 1925
28、.The company gradually declined following prosperity during the second half of the twentieth century,and was ultimately purchased by the American discount store chain Kmart,which renamed itself Sears Holdings upon completion of the merger.美国西尔斯罗巴克公司美国西尔斯罗巴克公司Text A Notes5.U.S.Steel(para.8)The United
29、 States Steel Corporation,more commonly known as U.S.Steel,is an American integrated steel producer with major production operations in the United States,Canada,and Central Europe.The company was the worlds 13th largest steel producer in 2010.美国钢铁公司美国钢铁公司Text A Notes6.Adam and Eve(para.10)Adam and E
30、ve,according to the creation myths of the Abrahamic religions,were the first man and woman.The story of Adam and Eve is central to the belief that God created human beings to live in a Paradise on earth,although they fell away from that state and formed the present world full of suffering and injust
31、ice.亚当和亚当和夏娃夏娃Text A Notes7.Tesco(para.11)Tesco is a British multinational grocery and general merchandise retailer,headquartered in Cheshunt,Hertfordshire,England,United Kingdom.It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by re
32、venues.英国乐购英国乐购（全球三大零售业）（全球三大零售业）Text A Questions about the Text1.Suppose you are in charge of the HR Department of a large corporation.It is the time to recruit employees on campus.What are the essential qualities you would expect to find among the students?Open answersText A Questions about the Te
33、xt2.What do you understand the statement“Character is crucial.”in the daily life?A CEOs behavior has a huge impact on managers down the line.Open answers.Text A Questions about the Text3.How to build trust between CEOs and his employees?For instance,Buffett and Munger put their trust in their manage
34、rs,which has allowed them to produce more“than would be achieved by streams of directives,endless reviews and layers of bureaucracy.Text A Questions about the Text4.As a CEO of a large corporate,you made mistakes in personnel appointment,how to deal the problem？You should admit your mistakes and sta
35、y humble.Text A Questions about the Text5.As a college student,how to improve your competence in terms of leadership?Open answersStructural AnalysisThe structure of the text goes as follow:Part I(Para.1):It presents Chinas successful achievements in recent years.Part II(Para.2-9):It tells the secret
36、s of Chinas success.Part (Para.10):It tells the writers viewpoints on Chinas success.Text B Words and Expressionssurpass vt.be or do something to a greater degree;pass by超过，优于，胜过超过，优于，胜过 The people who learnt from us,now surpass us,which can be a lesson.过去向我们学习的人现在反而超过了我们，这对过去向我们学习的人现在反而超过了我们，这对我们确实
37、是一个鞭策。我们确实是一个鞭策。Text B Words and Expressionsimplement vt.apply in a manner consistent with its purpose or design实施，执行实施，执行 您如何执行这个实践？您如何执行这个实践？How do you implement this practice?Text B Words and Expressionsdemocracy n.a political system in which the supreme power lies in a body of citizens who can e
38、lect people to represent them民主主义，民主政治民主主义，民主政治Apathy is the long-standing curse of British local democracy.冷漠是英国地方民主制度长期以来难以推广的祸冷漠是英国地方民主制度长期以来难以推广的祸根。根。Text B Words and Expressionsturmoil n.a violent disturbance混乱混乱 We are restoring our economy at home to enhance our strength and capacity abroad,e
39、specially at this time of economic turmoil.我们正在恢复我国国内经济，以增强我们在海外我们正在恢复我国国内经济，以增强我们在海外的实力和能力，特别是在这个经济动荡的时期。的实力和能力，特别是在这个经济动荡的时期。Text B Words and Expressionscorruption n.in a state of progressive putrefaction腐败腐败;贪污贪污;贿赂贿赂The people all over the country were revulsed by the political corruption.全国人民对这
40、种政治上的腐败现象都极为反感。全国人民对这种政治上的腐败现象都极为反感。Text B Words and Expressionsrelentlessly adv.in a relentless manner 无情地，残酷地无情地，残酷地;They relentlessly attacked others whom they believed to be heretical.他们无情地攻击那些被认为是异教徒的人。他们无情地攻击那些被认为是异教徒的人。Text B Words and Expressionsconsecutively dv.in a consecutive manner连续地连续地
41、Instead,read your notes through consecutively only once.相反，只用连续地读一遍你的笔记就行了。相反，只用连续地读一遍你的笔记就行了。Text B Words and Expressionsbankruptcy n.a state of complete lack of some abstract property 破产破产 His failure knelled the bankruptcy of the company.他的失败宣告了公司的破产。他的失败宣告了公司的破产。Text B Words and Expressionsforec
42、losures n.the legal proceedings initiated by a creditor to repossess the collateral for loan that is in default取消抵押品赎回权取消抵押品赎回权 He says underlying strength in the housing market is being hidden by the number of foreclosures on the market.他说住房市场的潜在力量被市场中抵押品赎回权他说住房市场的潜在力量被市场中抵押品赎回权的丧失数量所掩盖了。的丧失数量所掩盖了。
43、Questions for Text B1.What is the major explanation of Chinas success?The Chinese people,or human capital is a highly motivated and competitive driving force for Chinas success.Questions for Text B2.In the authors eyes,what are the characteristics of Chinese people?The characteristics of Chinese peo
44、ple:ambitious,hardworking,thrifty,caring for their families and relentlessly pursuing good education and success.Questions for Text B3.What are Chinese phrases(Chengyu)to encourage people to have big dream for the future?如愿以偿如愿以偿 得偿所愿得偿所愿 美梦成真美梦成真 心想事成心想事成 功成名就功成名就 求仁得仁求仁得仁 壮志凌云壮志凌云 雄心壮志雄心壮志 志在四方志在四
45、方 豪情壮志豪情壮志 等等等等Questions for Text B4.What do you think of Chinese education?Give your explanations with necessary examples.Open answersQuestions for Text B5.According to your understanding,what is the relationship between Confucianism and Chinese traditional values?Confucianism is as important to th
46、e rise of the East Asian hyper-growth economies as the conjunction of Protestantism and the rise of capitalism in the West.For example:“仁、义、仁、义、礼、智、信礼、智、信”.1.In which year,China became the second largest economy in the world?A.In 1978 B.In 1980C.In 2010 D.In 2014Reading Comprehension2.In this articl
47、e,_ is an essential contributor to Chinas economic growth.A.Deng Xiaopings reform policyB.learning from the WestC.market mechanismsD.modern technology3.What are the problems in allocating economic resources in China？A.corruptions and pollutionB.inefficiency and corruptionsC.pollution and inefficienc
48、y D.corruptions,pollution and inefficiency4._ is a highly motivated and competitive point,which contributed to Chinas success.A.Human capital B.AmbitionC.Diligence D.Education5.According to the article,which city in China ranked No.1 in education assessment?A.Beijing B.ShanghaiC.Guangzhou D.NanjingC
49、hinese Culture TourZongzi(Rice Dumplings)(Questions for discussion)1.In China,on which day people would eat Zongzi?2.Do you know how to make Zongzi?International Culture TourTurkey(Questions for discussion)1.In America,when do people eat turykey?2.What is the cultural significance of turkey?找读找读找读（找
50、读（scanning）同略读一样，也是一种快速阅读）同略读一样，也是一种快速阅读的技巧。找读是指从大量的资料中迅速查找某的技巧。找读是指从大量的资料中迅速查找某一项具体事实或某一项特点信息，如时间、地一项具体事实或某一项特点信息，如时间、地点、数字、人物等。找读既要求速度，又要求点、数字、人物等。找读既要求速度，又要求准确。具体地说，找读带有明确的目的性；有准确。具体地说，找读带有明确的目的性；有针对性地选择问题的答案。针对性地选择问题的答案。找读可以运用以下技巧：找读可以运用以下技巧：1、寻找背景信息及隐藏含义、寻找背景信息及隐藏含义2、利用小标题和说明、利用小标题和说明3、抓住提示词、抓住
