1、The Significance of Cross-border E-commerce 跨境电商实用英语 Chapter 2Unit 1 Overview of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about the significance of Cross-border E-commerce1Know the advantages and benefits of doing business on Cross-border E-commerce platforms2Learn words and expression
2、s concerning talking about above issues in the significance of Cross-border E-commerce3Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to re
3、late to your personal experience.A.The State Council of China officially announced its plan to establish a“Cross border E-Commerce Comprehensive Pilot Area”in Hangzhou in March 2015,featuring a lot of preferential tax policies and streamlined customs clearance procedures.PART 1Warming-upB.Li Yanshen
4、g,Senior Vice President of Shenzhen 4PX Information Technology said,“Chinese people are earning more and the standard of living is rising,the need and want of overseas high quality,high priced and safe products is increasing.So there are huge demands which prosper the development of international e-
5、commerce.”PART TWOPassage ReadingPART 2Passage Reading The export by way of Cross-border E-commerce has increased by more than 30%year by year from 2015 onwards to promote the export business of many medium-sized,small and micro enterprises.Cross-border E-commerce has been a new growth point of fore
6、ign trade.The total scale of the import and export by way of Cross-border E-commerce in China reached RMB 7.6 trillion in 2017,and is expected to rise to RMB 8.8 trillion by 2018.In the context of global sluggish foreign trade and Chinas economic downturn,Cross-border E-commerce undertakes the missi
7、on of promoting the transformation and upgrading of Chinas open economy and building new economic growth points.The Significance of Cross-border E-commerceSpeed up the efforts in building China as a strong trader Cross-border E-commerce,being an emerging form of global foreign trade,features“no bord
8、er”and“globalization”.For enterprises,the open,multi-dimensional stereoscopic and multilateral trade cooperation mode arising from cross-border e-commerce significantly widens the channel for entering international markets.On the basis,Cross-border E-commerce provides China a new way to address new
9、trade patterns without being marginalized.In the global new trade pattern,expanding and strengthening Cross-border E-commerce are a new approach by which new-type trade relations can form among major countries and regions.Such action is favorable to taking the initiative to address new trade pattern
10、s,as well as turning the scale that China has been persistently at the low end of the international trade chain.The globalized sales terminals ingeniously developed in process of the Cross-border E-commerce development will contribute to the transformation of China from a large trader to a strong tr
11、ader.1PART 2Passage ReadingBring about new opportunities for establishing international brands In the Internet age,brand and word of mouth play an important part in an enterprises competitiveness,and act as a key contributor to popularity.At present,despite of high quality and performance,many Chine
12、se enterprises products and services are unknown to overseas consumers.Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly,reducing intermediate links,saving the transaction cost and sho
13、rtening the transaction period.In particular,it can create a new development space for“small but good”SMEs.PART 2Passage Reading2Promote the upgrade of Chinas industrial structure The Cross-border E-commerce development directly promotes the development of modern services(e.g.logistics,e-authenticat
14、ion,information service)and electronic information product manufacturing.Now,there have been more than 5,000 e-commerce enterprises in China,and a range of indigenous well-known e-commerce,express delivery and third-party payment enterprises are springing up.A more highlighted effect of Cross-border
15、 E-commerce is to arouse the reform of production and industrial organization modes.Faced with overseas consumers diversified,multi-level,individualized demands,under the principle of“consumer-oriented”,an enterprise must enhance the cooperation and innovation,build a sophisticated service system,ma
16、ke more efforts in R&D and brand sales in addition to improvement in manufacturing process and quality,and re-structure its value chain and industry chain,thereby maximizing the efficiency of resource allocation.PART 2Passage Reading3Promote the co-development of the countries along the Belt and Roa
17、d(B&R)As the worlds longest economic cooperation belt and most promising economic corridor,B&R originates in China and runs through economic circles of Asia,Europe and Africa.In the B&R initiative,which is of importance for the future development of China,Cross-border E-commerce plays a unique role.
18、Through e-commerce platforms,Chinese products are sold to 64 countries along B&R,such as Russia,Ukraine,Poland,Thailand,Egypt and Saudi Arab,and in turn,products from more than 50 countries along B&R enter China.Formed upon nongovernmental trade contacts by this“online silk road”,the connecting line
19、s on the world map have been increasingly dense.On the basis,Cross-border E-commerce has expanded the scale of culture and commodity circulation,and been a supporter for the co-prosperity of all the countries along B&R.PART 2Passage Reading4New Wordssluggish/sl/adj.1New Word(of business)not active o
20、r brisk 萧条的，低迷的e.g.)After two decades of sluggish growth,output has soared since 1978.经过二十年的停滞不前，1978年产量开始猛增。)As the market is sluggish,please postpone the shipment of the order No.203 goods to August.由于市场疲软，请将敝公司订单编号203延迟至八月出货。返回downturn dant:n n.01New Word2a worsening of business or economic activ
21、ity 低迷时期e.g.)They predicted a severe economic downturn.他们预言会有严重的经济衰退。)Americas current economic downturn is markedly different from previous recessions.美国目前的经济滑坡与以往的经济衰退明显不同。返回stereoscopicsteriskpk adj.New Word3of or relating to stereoscopy立体的 e.g.)Avatar shows us exactly what stereoscopic cinema is
22、 capable of.阿凡达向我们完完全全地展示了立体电影能做什么。)This autumn,mini books with stereoscopic covers and sound chips will be released.今年秋天，带立体封面的迷你书和有声迷你书都将进入市场。返回multilateral mltiltrl adj.New Word4having many parts or side 多国参加的，多边的 e.g.)The two countries have maintained close consultation and coordination in bilat
23、eral and multilateral areas.两国在诸多双边和多边领域继续保持密切沟通与协调。)China stands for active participation in international forums and multilateral co-operation.中国积极支持参与国际论坛和多边合作。返回initiative ntv n.5New Wordreadiness to embark on bold new ventures 主动性，积极性 e.g.)She was disappointed by his lack of initiative.她对他缺少进取心
24、感到失望。)There is little scope for initiative in this job.这工作几乎没有发挥主动性的余地。返回ingeniously ndi:nsl adv.01New Word6in an ingenious manner 巧妙地 e.g.)The Kindle 3 is ingeniously designed to be everything the iPad will never be:small,light and inexpensive.第三代Kindle的巧妙设计达到了iPad所无法做到的特点：小巧、轻便，而且便宜。)The plot of t
25、he film is ingeniously conceived.影片的构思相当巧妙。返回monopoly mnpli n.New Word7(economics)a market in which there are many buyers but only one seller 垄断 e.g.)His monopoly of shipbuilding in that country has been established.他对那个国家造船业的垄断已经建立起来。)Local protectionism and monopoly of industries must be eliminate
26、d.打破地方保护和行业垄断。返回indigenous nddns adj.New Word8originating where it is found土生土长的，本地的 e.g.)The potato is indigenous to South America.土豆产于南美。)The indigenous food may help foreigners have a better knowledge of my hometown and our people.本土的食物可以帮助外国友人更好地了解我的家乡和这儿的人们。返回arouse raz v.9New Wordcall forth(em
27、otions,feelings,and responses)唤醒，激起 e.g.)Advertisement aims to increase peoples awareness and arouse interest.广告的目的是提高人们的知晓程度以及引起兴趣。)The appointment of the new director arouse a lot of controversy.新负责人的任命引起了激烈的争论。返回sophisticated sfstketd adj.01New Word10ahead in development;complex or intricate 精密的，
28、复杂的 e.g.)Some sign languages are very sophisticated means of communication.有些手语可以表达非常复杂的内容。)The equipment was extremely sophisticated and was monitored from a central control-panel.这台设备极为复杂，由中央控制面板进行监控。返回dense dens adj.New Word11permitting little if any light to pass through because of denseness of
29、matter 密集的，稠密的e.g.)The area was covered in dense jungle.这个地区丛林密布。)The path was completely covered by the dense foliage.小路被树叶厚厚地盖了一层。返回Proper NamesProper Names 0102SMEs:中小型企业(Small and Medium Enterprises的缩写)R&D:研究与开发(research and development)Phrases&Expressionsby way of 经过；用.方法01P&Ee.g.)By way of int
30、roducing himself he showed me his card.他把他的名片给我,以此来做自我介绍。)He was dismissed by way of disciplinary punishment.他被开除以示惩戒。Phrases&Expressions01P&E02consumer-oriented 消费者导向的e.g.)This fall,Palm,Inc.released two consumer-oriented smart phones:the Centro and the Treo 500v.今年秋天，Palm公司推出两款以消费者为导向的智能手机：Centro及
31、Treo500V。)The Four Cs model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing.四个C的模型更加面向客户，更适合由大众营销到定位营销的转变。Phrases&ExpressionsP&E03despite of 不管，尽管，任凭e.g.)Cooperation is always of the main theme of bilateral relations despite of some challenges that ne
32、ed to be handled properly.两国间虽有一些需要妥善应对的挑战，但合作始终是主流。)This year,despite of the impact of the international financial crisis on the world economy and international trade,the momentum of China-EU cooperation remains strong.在今年国际金融危机对世界经济和国际贸易带来冲击的情况下，中欧合作的势头有增无减。Phrases&ExpressionsTask 1 Work in pairs.
33、Read the passage and answer the following questions.1 What are the features of Cross-border E-commerce?2What does“small but good”refer to in paragraph 3?3Why is B&R considered as an important role in the future development of China?Task 2 1.Trading on the stock exchange has been _ today.2.There was
34、a _ in interest rates this week.3.A _ nuclear test ban treaty was to be signed.4.I had better say a few words _ explanation.5.In many countries tobacco is a government _.6.We must _ them to fight with enemies.7.The company is“looking into developing _ products,”says CEO Bitte Hanell,though she decli
35、nes to provide further details.8.Kiwi is a fruit that is _ to New Zealand.Complete the following sentences with the words or phrases in the box.Change the form if necessary.sluggish downturnmultilateralby way ofmonopolyarouseconsumer-oriented indigenousTask 3 1.这是一台非常精密的机器。(sophisticated)_2.房顶经过巧妙设计
36、，可提供太阳能取暖。(ingeniously)_ 3.4个发动机全都在冒浓烟。(dense)_4.雇主说他缺乏进取心和干劲。(initiative)_5.尽管他们作了努力，却没有什么成就。(despite of)_6.除工资外,他每月还有一千元的奖金。(in addition to)_Translate the following sentences into English,using the expressions in brackets.This is a very sophisticated machine.The roof has been ingeniously designed
37、to provide solar heating.There was dense smoke pouring from all four engines.His employer had described him as lacking in initiative and drive.No achievement was made despite of their efforts.In addition to his salary,he has a bonus of 1000 Yuan per month.PART THEREMini-Project Work in groups and co
38、mplete the following sentences with the help of the information given in brackets.“The Belt”refers to _（丝绸之路经济带），which extends into _（中亚国家）.“The Road”refers to _(21世纪海上丝绸之路）,which seeks to extend Chinas trading power and infrastructure investment into _（东南亚国家，南亚和非洲）.The Road and Belt initiative focuses on promoting policy coordination,infrastructure connectivity,financial integration,and closer people-to-people ties through joint efforts,_(造福沿线国家和人民).PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 1 Overview of Cross-border E-commerce
