1、A跨境电商实用英语 Chapter 1Unit 2 Introduction to Cross-border E-commerce Platforms跨境电商系列教材Acquire basic knowledge about A1Know the platform rules on A2Understand the importance of transaction policies and assurance service on A3Learn words and expressions concerning talking about A4Unit GoalsAfter studying
2、 this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.A.Mr.Wilson escalated his refund dispute request last week and A asked him to
3、provide evidence.He has written and uploaded evidence three times now,but he has not heard anything from A.What can he do about it?PART 1Warming-upB.I ordered a dress from“Tangada woman.Store”clothing store.When I realized my item didnt arrive within the promised shipping time,I started a dispute to
4、 get my money back.However,the seller refused to give me a refund and told me to wait longer.PART TWOPassage ReadingPART 2Passage Reading Launched in 1999,A is the leading platform for global wholesale trade.As part of the Alibaba Group,it is designed to make it easy to do business anywhere.By givin
5、g suppliers the tools necessary to reach a global audience for their products and by helping buyers find products and suppliers quickly and efficiently.It provides the fundamental technology infrastructure and marketing reach to support merchants,brands and other businesses that provide products,ser
6、vices and digital content to leverage the power of the Internet to engage with their users and customers.Their businesses are comprised of core commerce,cloud computing,digital media and entertainment,innovation initiatives and others.Through investee affiliates,it also sets its foot in the logistic
7、s and local services sectors.A A brings you hundreds of millions of products in over 40 different major categories,including consumer electronics,machinery and apparel.Buyers for these products are located in 200 plus countries and regions,and exchange hundreds of thousands of messages with supplier
8、s on the platform each day.As a platform,it continues to develop services to help businesses do more and discover new opportunities.Whether its sourcing from your mobile phone or contacting suppliers in their local languages,turning to A for all your global business needs.A partners major logistics
9、providers covering LCL&FCL sea shipments across the globe.Cargoes are shipped from 8 main ports(Shanghai,Shenzhen,Qingdao,etc.)in China to more than 300 popular destination ports.A aims to provide multiple safe payment options with low transaction fees for all parties engaged in international trade.
10、PART 2Passage ReadingPART 2Passage ReadingPayment MethodT/TCredit Carde-CheckingTransaction FeeFees vary by region and bank2.8%of the total transaction amountA fixed rate of US$15 per transactionTransfer Time3-7 working days2-3 working days4-5 working daysAccepted CurrenciesUSD/HKD/GBP/EUR/SGD/AUD/C
11、AD/JPY/RMBUSDUSD A offers trade assurance services.Having Trade Assurance coverage means that the buyers will enjoy fast dispute handling by A in the event of shipping or quality-related disputes.Quality Dispute Refund Getting Trade Assurance coverage means that the sellers will comply with the cont
12、ract or A will refund the buyer for the covered amount.Examples of whats covered:Buyer purchased 1,000 coffee mugs and only received 990Buyer purchased 100 self-balancing scooters but 30 pieces do not work properlySeller agreed to offer CE certificate for the order,but failed to provide itPART 2Pass
13、age ReadingShipping Delay Refund The order will be shipped by the sellers on time,according to the details of the contract.In case of shipping delay,the buyers will be eligible for a refund.Examples of whats covered:The seller fails to ship the goods on time(according to the contract details)The sel
14、ler ships the goods,but the delivery is later than the time specified in the contractThe seller ships the goods,but the goods are seized by customs due to seller error http:/PART 2Passage ReadingNew Wordsinfrastructure nfrstrkt(r)n.1New Wordthe basic structure or features of a system or organization
15、 基础设施 e.g.)How can you ensure that you are building an effective infrastructure for your organization?如何能确保你正在构建一个对你的组织有效的基础？)Civil lighting system is one of the important parts of city infrastructure.城市路灯照明系统是一个城市的重要基础设施之一。返回merchant m:tnt n.01New Word2a businessperson engaged in retail trade 商人，店主
16、e.g.)A merchant from Venice introduced coffee to Europe in 1615.1615年一位来自威尼斯的商人将咖啡引进了欧洲。)He bargained with the merchant for an hour before he bought the carpet.他与那商人讨价还价了一个小时才买下那块地毯。返回comprise kmpraz v.New Word3be composed of;include or contain 构成；包含e.g.)Fixed assets comprise buildings,equipment and
17、 machinery,motor vehicles and other.固定资产包括房屋及建筑物、机器设备、运输工具以及其他。)Exporting and importing comprise the most fundamental international business activity in most countries.进出口贸易构成了世界上大多数国家最基本的国际商务活动。返回affiliate fliet n.New Word4a subordinate or subsidiary associate 附属企业；分支机构e.g.)Our New York company has
18、 an affiliate in Los Angeles.我们的纽约公司在洛杉矶有一个下属企业。)We have a foreign affiliate that handles all overseas sales.我们在国外有一家子公司，负责所有的海外销售。返回apparel prl n.5New Wordclothing in general 衣服e.g.)The store sells womens and childrens apparel.这家商店出售女装和童装。)Bailida company is a chain store retailer of popular-priced
19、 fashion apparel.百利达公司是一家经营平价时尚服饰的连锁零售企业。返回cargo k:g n.01New Word6goods carried by a large vehicle 货物，装载物e.g.)The cargo was due to be offloaded in Singapore three days later.这批货物定于3天后在新加坡卸载。)The ship has a cargo of about 200 ton.这条船大约有200吨的货物。返回mug mg n.New Word7with handle and usually cylindrical 马
20、克杯e.g.)He spooned instant coffee into two of the mugs.他用勺子把速溶咖啡舀入两个杯子中。)I have a mug of milk and some bread for my breakfast.早餐我喝一大杯牛奶吃一点面包。返回scooter sku:t(r)n.New Word8a motorboat resembling a motor scooter 小型摩托车e.g.)The scooter goes much slower than the car at the speed of 30 km an hour.小型摩托车的速度比汽
21、车慢的多,大约每小时30公里。)We specially manufacture and export electric scooter goods.我们是专业出口和生产电瓶车的企业。返回eligible eldbl adj.9New Wordqualified for or allowed or worthy of being chosen 有资格的；合适的e.g.)He was not eligible for the examination because he was over age.他不能参加考试资格，因他已超龄。)Millions of householders are elig
22、ible to claim the new council tax benefit.数百万房主都有资格申请新的市政税优惠。返回seize si:z v.01New Word10take hold of;grab 抓住；夺取e.g.)We must seize all opportunities to accelerate development.我们必须抓住一切机遇加快发展。)A lot of companies seize these opportunities and gained a few successes.很多公司抓住这些机会并取得了一些成功。返回Proper NamesPrope
23、r Names1LCL:LESS THAN CONTAINER LOAD拼箱货(散货loose cargo)2FCL:FULL CONTAINER LOAD(整箱货)。3CE certificate:CE是从法语“Communate Europpene”缩写而成，指欧洲共同体。CE certificate CE certificate指CE认证，是构成欧洲指令核心的“主要要求”，在欧共体1985年5月7日的（85/C136/01）号技术协调与标准的 新方法的决议中对需要作为制定和实施指令目的“主要要求”有特定的含义，即只限于产品不危及人类、动物和货品的安全方面的基本安全要求，而不是一般的质量要
24、求。因此CE标志是指安全合格标志而非质量合格标志。Proper NamesPhrases&Expressionsmake it easy 使某事变得容易01P&EPhrases&Expressionse.g.)Amazon makes it easy for you to buy new items.亚马逊让你很容易地买到新产品。)It has many functions that make it easy for translators to do their job efficiently.它有很多功能可以让翻译工作变得更加容易和高效。01P&E02engage with 与.接洽；与.
25、衔接e.g.)She found it hard to engage with office life.她发现很难适应办公室生活。)The teams needed to engage with local communities.这个团队需要和当地社团进行接洽。Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1What is the mission of A?2How many payment methods are provided on A?3Can b
26、uyers get a refund if the seller fails to ship the goods on time?Task 2 1.The importance of public _ has been acknowledged by the whole world.2.The land is in the possession of the _.3.Twelve departments _ this university.4.This shop sells sports _.5.He loaded his vessel with another _ and set sail.
27、6.Currently,electric scooter and off-road bikes can be used on the streets.7.Hard work _ for me to forget my sorrows.8.Hes only 17 and therefore not _ to vote.Complete the following sentences with the words or phrases in the box.Change the form if necessary.infrastructure merchantcompriseapparelcarg
28、omakes it easyeligibleTask 3 1.这些员工用推特联系客户。(engage with)_2.我喜欢用博客传播个人理念。(leverage)_3.我们给代售商总销售额的30%作为佣金。(affiliate)_4.要抓住机会,否则你会后悔的。(seize)_5.那个商人想扩大他的经营。(merchant)_ 6.这些投资使新疆的基础设施有了很大改善。(infrastructure)_Translate the following sentences into English,using the expressions in brackets.These employees
29、 are using Twitter to engage with clients on behalf of the company.I like to leverage blogging technology to spread personal ideas.We give the affiliate 30%of the total sale as a commission.Seize the chance,otherwise you will regret it.The merchant wants to expand his business.These investments have
30、 greatly improved Xinjiangs infrastructure facilities.PART THEREMini-Project Jenny opened a dispute for the item she bought from A because she found the item she bought was not the same as described by the seller.Work in groups and discuss under what circumstance Jenny can get refunded according to the“Trade Assurance”terms on A.PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 2 Introduction to Cross-border E-commerce Platforms
