1、（2020）新牛津译林版高二选择性必修第二册Unit 1 The mass media 一、根据所给词的首字母以及汉语意思填空。一、根据所给词的首字母以及汉语意思填空。1.All of us who p_ use the mass media are the shapers of society 2.E_ services estimate that the number of deaths could reach 9.3.By this morning,4 people have been c_ dead.4.The fire has also left dozens of people i
2、njured,5 0f whom are in a c_ condition.5.I looked outside and the smoke was c_ me.professionallyEmergencyconfirmedcriticalchoking 6.It was like an a_ dream.7.A team is c_ investigating the accident further.8.However,we usually find that reports on the same events contain different or even c_ informa
3、tion.9.It is advisable to remember that journalists may have different p_,which would influence how they report an event.10.Even if news reports are written from basically the same perspective,they may contradict each other in terms of factual details,as events in the real world are usually c_ and c
4、onstantly changing.awfulcurrentlycontradictoryprioritiescomplicated 11.When we come across such factual differences,we should not r_ to the conclusion that one of the news reports gives false information.12.News reports written at different s_ of an event could contain different information as new f
5、acts are brought to light.13.Another aspect w_ of mention is that journalists may approach information they get from research or interviews differently.14.S_ emergency services estimates of the number of deaths vary between 5 and 9.Journalists may choose to present the minimum,the maximum or somethi
6、ng in between in their news reports.Therefore,checking different sources e_ us to draw a more informed conclusion.rushstagesworthySupposeenables 15.To sum up,it is wise to read news reports written from various perspectives and at different stages,which brings us a more a_ understanding of a situati
7、on.16.With great _(辨别力辨别力),every one of us has the potential to be a critical newsreader.17.Pulitzer worked _（孜孜不倦地）（孜孜不倦地）,from early in the morning until midnight.(tirelessly)18.One year after his death,the Columbia School of Journalism was e_建立建立)(established.)19._(尽管如此尽管如此),journalism is still w
8、hat the Pulitzer Prizes are best known for.20.Then we entered the smartphone e_.accuratediscriminationtirelesslyestablished.Neverthelessera 21.As media c_(渠道渠道)have grown in number and type,so have advertisements.22.In addition to making people aware of a product or service,a successful advertisemen
9、t will also create a desire to buy,thus b_(推动推动)business.23.A common technique to make an impact is to create a m_ slogan.24.Some of these slogans may also _ to our emotions.25.A slogan which communicates an idea e_ can boost sales and even become part of popular culture.channelsboostingmemorableapp
10、ealeffectively 26.Product placement is t_ used in films with huge box-office success and TV shows with high ratings.27.Some films are now _(赞助赞助)by leading brands,so that only their products appear in the films,like the watches worn by the title character in the James Bond films.28.We are very likel
11、y to receive special discounts and promotions targeted s_(特定地，专门地特定地，专门地)at us.29.It will also help companies target their customers more e_ to have a positive effect on sales.30.The nursing home,located on a housing e_,has more than 150 senior citizens,some of whom are over 90 years old.typicallysp
12、onsoredspecificallyefficientlyestate二、单句语法填空 1.Though journalists are committed to _(present)the truth,it is better to use our own judgement than rely entirely on news reports.2.The fire,which is thought to _(start)from the 8th floor,spread quickly through the tower block on Sunday night,leaving peo
13、ple on the upper floors trapped.3.By this time,the fire _(extend)to the 15th floor.Firefighters got the situation under control around 11pm.4.We rely on news to learn about _ is happening in the world aroundpresentinghave startedhad extendedwhat 5.We can see that the first news report pays more atte
14、ntion to the rescue efforts,_ the second talks more about deaths and injuries.6.The past decades _(witness)the rapid development of online news media.7.In the mid-1990s,due to the _(popular)of personal computers and increased Internet access,some newspapers began to publish their own digital edition
15、s on the Internet.whilewitnessedpopularity 8.Nowadays there are hundreds of thousands of news apps and official news media accounts on social media,_ a total membership of over 700 million in China.9._(base)on the psychology behind creating a desire to buy,advertisers have developed ways of persuadi
16、ng people into purchasing their products or services.10.Slogans use simple but impressive language to make us remember the product or service_(advertise).withBasedbeing advertisedLanguage ApplicationLanguage Application We usually find the reports on the same events contained We usually find the rep
17、orts on the same events contained different or even different or even information.information.It is It is to remember that to remember that may event.When may event.When we will read more than one report,We come to understand an we will read more than one report,We come to understand an event in a m
18、ore event in a more way.Even if the news reports way.Even if the news reports are written from are written from the same the same,they may,they may contradict each other in terms of factual details.As events in contradict each other in terms of factual details.As events in the real world are usually
19、 the real world are usually and and changing.changing.Therefore checking different sources in enables to draw a more Therefore checking different sources in enables to draw a more conclusion.conclusion.,it is wise to read news reports,it is wise to read news reports written from various perspectives
20、 and at different stages,which written from various perspectives and at different stages,which brings us more a more brings us more a more understanding of a situation.understanding of a situation.With the great With the great n n,everyone knows has the,everyone knows has the to be a critical news r
21、eader.to be a critical news reader.矛盾的建议的记者不断地全面的基本上角度，维度复杂的有依据的总而言之精确的鉴赏力，鉴别力潜力，可能 Advertising the activity in a product or service.The history of advertising has always been close linked with that of the mass media.media channels have grown in number and type，so have advertisements.Because the mas
22、s media reached so many people,it is a perfect for advertisement advertisers.the psychology behind creating the desire to buy，advertisers have developed ways of people into their products or services.A common to make an impact is to create a slogan.A slogan which an idea can sales and even become pa
23、rt of popular culture.指促销手段劝说依赖于，建立在技巧交流，表达购买难以忘记的有效地推动，兴盛Another technique advertisers often to link their company or products to a brand ambassador.Of course,some advertisements are not so obvious.Now advertising is becoming more and more.In the future,advertising will be even more about understan
24、ding individual customers and them advertisements that are to specific needs.使用大使显然数字化个性化定制发送1.在后台在后台,在幕后在幕后 2.对对熟悉熟悉 3.认为认为有重要意义有重要意义;高度重视高度重视 4.有助于有助于;捐献捐献;促成促成 5.更不用说更不用说,且不说且不说 6.恰当处理恰当处理(某人或某事某人或某事);公平对待公平对待(某人或某事某人或某事),给予给予公正的评价公正的评价 7.除除以外以外(还还)8.想到某事想到某事 9.利用利用 10.伸出伸出 behind the scenesbe fa
25、miliar withattach great importance tocontribute tonot to mentiondo justice toin addition tospare a thought for sth.take advantage ofreach out11.在在的帮助下的帮助下 12.与此同时与此同时 13.总而言之总而言之 14.吸引吸引;呼吁呼吁 15.对对感到困惑感到困惑 16.对对感到厌烦感到厌烦 17.停车停车,停止停止 18.推荐某人去做某事推荐某人去做某事 19.是是特有的特有的 20.被被视为视为 with the aid ofin the mea
26、ntimeall in allappeal tobe confused aboutbe fed up withpull uprecommend sb.to do sth.be typical ofbe regarded asl 语境活用语境活用根据所给汉语提示根据所给汉语提示,用短语的适当形式完成短文用短语的适当形式完成短文The comedy you see on the screen is actually the product of a huge amount of hard work,most of which takes place 1.(在在幕后幕后).Today,I 2.(推荐
27、你去推荐你去)explore some aspects of film-making which you might not 3.(对对熟熟悉悉).To begin with,Id like to introduce an important factor of a film-sound effect,which 4.(是是特有的特有的)special technology.Often these approaches are taken after a scene has been shot out of your expectation.Another aspect I 5.(非常重视非常
28、重视)isbehind the scenes recommend you to be familiar with is typical of attach great importance to visual special effects.CGI 6.(一直被视为一直被视为)frequent ways used in film-making.Props also 7.(促成促成)a films success.My lecture today may not be able to 8.(给予公正的评价给予公正的评价)all the work people have done,9.(更不用说更
29、不用说)make comments.However,I sincerely 10.(呼吁呼吁)you to spare a thought for all those talented people next time you watch a film.has been regarded as contribute to do justice to not to mention appeal to 完成句子完成句子1.他不仅接受提议他不仅接受提议,而且会高兴地接受。而且会高兴地接受。,he would accept it with pleasure.2.如果多给这个男孩一些鼓励如果多给这个男孩
30、一些鼓励,他本来会表现得更好。他本来会表现得更好。,the boy could have behaved better.3.无论结果怎样无论结果怎样,我们都要微笑着接受我们都要微笑着接受,因为我们已经尽全力了。因为我们已经尽全力了。,we should accept it with a smile,because we have tried our best.Not only would he accept the offer Given more encouragement Whatever the result is 4.许多电影来自美国许多电影来自美国,但我们的确也给其他国家的影片颁奖。但我们的确也给其他国家的影片颁奖。Many of the films are from the USA,but we from other countries.5.你下次感到心烦意乱时你下次感到心烦意乱时,不要担心。不要担心。,do not worry.do give awards to films The next time you feel upset Write a report of TEMUs means of advertising.Or be a sensible buyer.
