1、Product Packaging跨境电商实用英语 Chapter 4Unit 4 On-sale Services of Cross-border E-commerce跨境电商系列教材Acquire basic knowledge about the packaging methods of different products1Understand the importance of proper packaging 2Use appropriate expressions to reply to customers inquiry about the product packaging3
2、Learning GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.A.John bought a box of chocolate mode as a present
3、 for his girlfriend from an online shop.When he received the item,he felt depressed that the packing box had been completely deformed.PART 1Warming-upB.Packaging is known as“silent salesman”in Western countries.Improving the packing of the goods can increase the value of the goods PART TWOPassage Re
4、adingPART 2Passage Reading As Cross-border E-commerce sellers,besides long-distance transportation,it is more important to ensure the integrity of goods when delivered to customers.Appropriate packaging can determine the integrity of goods.Good product packaging can affect the customers review of th
5、e product,and make it stand out from other products.Product packaging skillsAppropriate box size Oversized boxes will cause higher freight and need more filler.Appropriate box size can reduce the collision between the goods and the box.Pick the appropriate box and try to pack the goods in different
6、ways.1PART 2Passage ReadingUse recycled materials for package Many sellers have the habit of using carton boxes repeatedly,but please never use cracked carton boxes.Once cracked,the weight that cartons can withstand will be reduced by 70%.Many sellers use recycled or poor quality carton boxes in ord
7、er to save cost,and often receive buyers negative feedback,or request for return or replacement,and thus get more kicks than half pence.After contacting with the air for a long time,these decomposable packaging materials will be naturally decomposed because of the temperature and humidity.The repeat
8、ed use of wrapping paper and packaging foam will also reduce its endurance.Sellers must be very cautious when picking up the packaging materials.PART 2Passage Reading2Select packaging materials with good quality Polystyrene can only withstand collision for one time,while polyethylene and polyurethan
9、e materials are relatively much stronger.Because these materials are thin,strong,and can be as strong as other packaging materials with smaller size,so you can choose a smaller box to pack and save some shipping fee.For products like oven or TV,sellers must use foamed plastic or polystyrene foam to
10、prevent the collision on the corner.Fragile goods must be packed with polystyrene-filled particles or bubble wrap.If necessary,you can use double packaging.If the two products are wrapped in the same box,be sure to add some foamed plastic in the middle of them to avoid collision.Finally,please mark
11、fragile outside the box.PART 2Passage Reading3Wrap products for gifts and holidays It is very annoying for everyone to receive a damaged product because of transportation,especially for holiday or birthday present.During holidays such as birthday,anniversary or Christmas,sellers not only pay more at
12、tention to the punctuality of products,but also to the intactness of them.So it is better to spend more time on the package,and make it look better.4PART 2Passage ReadingWrap high-priced products Cross-border E-commerce sellers do not want to lose high-priced products during transit.So use at least
13、size 7x4x4 box to ship expensive jewelries and other similar products.Tiny boxes are easily misplaced or forgotten during transport.PART 2Passage Reading5Packaging methods to adapt various environmental conditions The package is likely to be thrown into the truck or container recklessly by transport
14、 personnel.So the seller must design an experiment,in any possible harsh environment like different temperature and humidity conditions,to see whether the package is in good condition after the test.No matter what kind of products,make sure to ensure that it is well packaged and waterproof.PART 2Pas
15、sage Reading6Reconfirm the address Packing notes can be printed from the Manage Your Order page.The address label should be attached outside the carton box,and the other packing note should be placed in the box with products.It is the most basic,but also the most error-prone thing to confirm the cor
16、rect shipping address.It is best to add a clear return address outside the box.The address should be attached to or written directly on the box.It is best to use an oily pen to write the address.If the address is wrong,it can be easier to detect and make corrections.The problem of vagueness resultin
17、g from rain or label wrinkles can also be avoided.7PART 2Passage ReadingNew Wordsintegrity ntegrti n.1New Wordthe state of being whole and not divided完整；完好e.g.)The ancient pagoda is still there,but not in its integrity.那座古塔还在，但是不完整了。)Data integrity is a similar issue to confidentiality.数据完整性是与机密性相类似
18、的一个问题。返回appropriate prprit adj.01New Word2suitable,acceptable or correct for the particular circumstance合适的；恰当的e.g.)What you said on the occasion was not appropriate.在这种场合你说这样的话是不相宜的。)If the answer is yes,then we must decide on an appropriate course of action.如果答案是肯定的，那么我们必须商定合适的行动方案。返回collision kln
19、 n.New Word3a collision occurs when a moving object crashes into something碰撞；相撞e.g.)The car was completely wrecked by the force of the collision.这辆汽车受到很大的撞击力而完全损坏。)The collision took place in the busiest shipping lanes in the world.撞船事故发生在全世界最繁忙的航道上。返回recycle ri:saikld v New Word4to treat things tha
20、t have already been used so that they can be used again回收利用；再利用e.g.)Denmark recycles nearly 85%of its paper.丹麦的纸张回收率近85%。)A lot of the plastics that carmakers are using cannot be recycled.汽车制造商使用的许多塑料制品是无法回收利用的。返回withstand wstnd v.5New Wordto be strong enough not to be hurt or damaged by extreme con
21、ditions,the use of force,etc.承受；抵住；顶住；经受住e.g.)The fabric is strong enough to withstand harsh processing.这种织物非常结实，能经受粗加工。)They can withstand extremes of temperature and weather without fading or cracking.它们能够经受极端的气温和天气状况而不褪色、不破裂。返回decompose di:kmpz v.01New Word6to divide sth into smaller parts;to div
22、ide into smaller parts(使)分解e.g.)All substances,except those which decompose when heated,may be changed from one state into another.所有物质，除了一加热就分解的以外，都可以以一种状态变为另一种状态。)The fertiliser releases nutrients gradually as bacteria decompose it.随着细菌的分解，肥料逐渐释放出各种营养成分。返回humidity hju:mdti n.New Word7conditions in
23、 which the air is very warm and damp湿热；高温潮湿e.g.)The heat and humidity were insufferable.高温和潮湿让人难以忍受。)My laundry will not dry because of the humidity.由于湿度关系，我的衣物无法晾干。返回endurance ndjrns n.New Word8the ability to continue doing sth painful or difficult for a long period of time without complaining 忍耐力；
24、耐久力 e.g.)The exercise obviously will improve strength and endurance.这种锻炼会明显改善体力，增加耐力。)The task requires extraordinary patience and endurance.那项任务需要非凡的耐心和毅力。返回polystyreneplistari:n n.9New Worda very light soft plastic that is usually white,used especially for making containers that prevent heat loss聚
25、苯乙烯返回polyurethane plijren n.01New Word10a type of plastic material used in making paints,glues,etc.聚亚安酯返回annoying n adj.New Word11making sb feel slightly angry 使恼怒的；使生气的；使烦恼的e.g.)The annoying thing about the scheme is that its confusing.这项计划可气的地方是它让人一头雾水。)Nearly all TV is commercial and it is very a
26、nnoying to be interrupted by advertisement at intervals.几乎所有的电视节目都是商业性的，而且不时被广告打断，十分烦人。返回punctuality pktlt n.New Word12the quality or habit of adhering to an appointed time守时；准时e.g.)To Americans,punctuality is a way of showing respect for other peoples time.对美国人来说，守时是一种尊重他人的时间的表现。)Punctuality is a n
27、ecessary habit in all public affairs of a civilized society.准时是文明社会各项公共事务中一个必不可少的习惯。返回intactntktns adj.13New Wordcomplete and not damaged完好无损；完整e.g.)Most of the cargo was left intact after the explosion.大部分货物在爆炸发生后都完好无损。)The glass remained intact after being dropped.那只玻璃杯坠地后依然完好无损。返回harsh h:adj.01Ne
28、w Word14(of weather or living conditions)very difficult and unpleasant to live in 恶劣的；艰苦的e.g.)The weather grew harsh,chilly and unpredictable.天气变得恶劣、寒冷且变化莫测。)You need to take good care of yourself in the harsh winter.在寒冷的冬天，你要好好照顾自己。返回waterproof w:tpru:f adj.New Word11that does not let water through
29、 or that cannot be damaged by water不透水的；防水的；耐水的e.g.)All the electronics are housed in a waterproof box.所有电子设备都储放在一个防水盒中。)It is completely waterproof,yet light and comfortable.它防水性能非常好，但却轻巧舒适。返回Phrases&Expressionslong-distance transportation 长途运输01P&Ee.g.)These agricultural products require long-dist
30、ance transportation.这些农产品需要长途运输。)These cardboard cartons are strong enough for long-distance transportation.这些硬纸板箱用于长途运输是足够结实的。Phrases&Expressions01P&E02stand out 突出；出色e.g.)If you are different,you will stand out.如果你与众不同，你将脱颖而出。)Security can make your product stand out in the international trade.安全性
31、可以使您的产品在国际贸易中出类拔萃。Phrases&ExpressionsP&E03negative feedback 负面反馈e.g.)Negative feedback may be an opportunity to improve your products and services.负面评价也许是改进您产品和服务的一个机会。)We need both positive and negative feedback from our customers.我们需要顾客正反两方面的反馈意见。Phrases&Expressionsget more kicks than half pence 得
32、不偿失04P&EPhrases&Expressions01P&E05be packed with 挤满，装满，塞满e.g.)Product is to be packed with enough room as not to be squashed.产品在包装时必须留有足够的空间以防止产品压损。)The products shall be well packed in accordance with the buyers packing requirements.产品应按照买方的要求包装好。Phrases&ExpressionsP&E06be likely to 可能e.g.)They wou
33、ld be likely to exact a high price for their cooperation.他们可能会为提供合作而索要高价。)People might be more likely to pay for downloading services if the charge is reasonable.如果收费是合理的，人们更有可能为下载服务付费。Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1Why cant decomposable
34、packaging materials be used repeatedly?2How to package fragile products?3What materials are recommended to use when packaging products like TV?Task 2 1.The materials used have to be able to _ high temperature.2.He showed remarkable _ throughout his illness.3.These plants need heat and _ to grow well
35、.4._ is the soul of business.5.For staying dry youll want nice lightweight _ to wear over your leathers.6.The shop sells everything from alcoholic beverages to _ toilet paper.7.The book was written in a style _ to the age of the children.8.Her most _ habit was eating with her mouth open.Complete the
36、 following sentences with the words or phrases in the box.Change the form if necessary.withstand endurance humidity punctuality waterproof recycled appropriate annoyingwithstandwithstandannoyingannoyingappropriate appropriate recycledrecycled punctuality punctuality endurance endurance waterproof wa
37、terproof humidityhumidityTask 3 1.这种潮湿使人越来越难以忍受了。(humidity)_2.守时极能增加你的信誉。(punctuality)_3.这款防水手表是我们店的爆款。(waterproof)_ 4.你该如何从激烈的竞争中脱颖而出呢？(stand out)_5.当遇到负面评价时，先应和买家沟通。(negative feedback)_6.中国跨境电商可能在未来几年保持高速增长。(be likely to)_Translate the following sentences into English,using the expressions in brac
38、kets.The humidity was becoming unbearable.Punctuality can greatly increase your credibility.This waterproof watch is the explosion model in our store.How can you stand out from the fierce competition?When you encounter negative feedback,you should communicate with the buyer first.Chinas cross-border
39、 e-commerce will be likely to maintain rapid growth in the next few years.PART THEREReal Case Analysis询问Sample 1对产品包装的询问和回复Dear Sir,Several of my customers have recently expressed an interested in your handmade carpets.How would you wrap the carpet for not damaging during the transportation?由于距离远，流程
40、多，买家在跨境购物过程中，必然容易对产品包装是否经得起长时间运输产生疑问。这就要求卖家能够为买家提供更专业、更细致的服务。由于不同类目产品的包装各不相同，卖家需要深入了解产品的包装细节，并能满足部分买家对产品包装的特殊需求。回复Sample 1 对产品包装的询问和回复Dear friend,Thank you for your inquiry about the package.Our carpet will be first wrapped in heavy oiled waterproof paper and then in a double thickness of jute canva
41、s.After that,the carpets are to be packed in tin-lined cases.We can assure you that the carpets can get enough protection during the transportation.I look forward to hearing from you soon.Best Wishes，xxx 收到该买家关于手工地毯如何在运输途中不受损坏的询问后，卖家对地毯的包装方式进行了专业的精细解答。在实际工作中，为了能更直观地向买家展示包装方式和包装材料，卖家除了撰写文字说明，还可以通过拍摄照
42、片，进而制作成一个简单清晰的包装流程说明图示，这样可以给买家留下用心经营的好印象。询问Sample 2对产品包装的特殊要求和回复 Hi,I want to buy an emerald for my moms birthday.Do you have this one in stock?How about the package?I want the out packing of the emerald to be very attractive and delicate.回复Sample 2 对产品包装的特殊要求和回复Dear friend,You really have a good ta
43、ste.The emerald is very popular in our store and we have it in stock.The outer packing of the emerald is appealing and delicate.You may refer to the comments from other customers.Since it is for your moms birthday,we will attach a beautiful birthday card to it.If you have any other special requireme
44、nts,we will try our best to meet your needs.I hope to hear from you soon.Best Wishes,xxx 卖家应尽可能满足买家在节假日、纪念日等购物时对产品包装的特殊要求。下面的这则回复函中，卖家肯定产品的包装是精美的，这一点可以从其他买家的评价中体现。考虑到产品是作为该买家母亲的生日礼物，卖家贴心地附上一张生日卡以表祝福。最后承诺，如果买家还有其他特殊要求，一定尽力满足。这样的回复函有效提高了买家满意度。HighlightedSentences1.This cloth is proof against water._2.
45、The goods are packed in wooden cases._3.Do you have any special requirement for packing?_4.Mens shirts are packed in wooden cases of 10 dozen each._5.Socks are packed in boxes,100 boxes to a carton._Highlighted Sentences 这种布是防水的。此货物用木箱包装。您对产品的包装有什么特殊的要求吗？男士衬衫用木箱装，每箱10打。袜子用盒装，100盒装一木箱。6.The packing o
46、f our dress is each in a poly-bag,5 dozen to a carton lined with water-proof paper and bound with two iron straps outside._7.The outer packing of our product is very delicate._8.We can assure you that the goods can get enough protection during the transportation._9.Your opinions on packing will be p
47、assed on to our manufacturers._10.The outer layer is kraft paper,lined with bubble film._Highlighted Sentences 我们的连衣裙的包装为每件套一塑料袋，5打装一纸板箱，内衬防潮纸，外打铁箍两道。我们产品的外包装非常精美。我们可以向您保证产品在运输过程中有足够的保护。您关于包装的意见会传递给我们的制造商。外层为牛皮纸，内衬气泡膜。PART THEREMini-Project In shipment,proper packing is necessary.In most cases,damag
48、e has been caused by improper packing.Eric,your Russian customer,is concerned that whether the smartphone he wants to buy can get enough protection during the long transportation.Now you are writing an email to Eric to clarify the packing.Your email should include:Opening:Express appreciation for Erics inquiry Body:Clarify the products inner packing and outer packing Closing:Express your wishesPART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 4 On-sale Services of Cross-border E-commerce
