1、uChapter IntroductionuResearch backgrounduResearch purpose and significanceu The organization of the thesisResearch backgroundWith the deepening of economic globalization and rapid development of transnational corporations,together with relevant management problems in a cultural diversity context,cu
2、ltural differences get more and more concerns,especially from transnational corporations.Such cultural differences often lead to cultural friction and conflict,therefore,make an enormous impact on management and operation of enterprises.Cross-culture Management is a rising brink subject that formed
3、and developed in 1970s in America.Its object is to design feasible organizational institution and management system,to deploy resource of enterprise rationally in the culture of different style,especially to dig and make use of the potent and value of enterprise Human Resource so as to improve integ
4、rated benefit of enterprise in most great degree.Research backgroundPurpose of the studyThe thesis aims to stress the cultural differences between Chinese and the western countries,at the same time,analyzing the effects on the management.Through the analysis,people can have a better understanding of
5、 the differences between Chinese culture and western culture.Surely,the most important purpose of the thesis is to give advice to the managers in multinational corporations the advice they need and thus making the cross-cutural management more efficient.Significance of the study With the increase of
6、 contact,more and more cultural conflicts and communicative failures occurred in management,especially of transnational corporations.The main reason of conflicts and failures is caused by cultural differences.So it is necessary and urgent to understand and transcend the cultural differences with ope
7、n-minded attitude from different perspectives.The theory and problem discussed in this paper have the practical meaning to Chinas economic development.Chapter The relationship between culture and managementEvolution of management theory Cultural influence on managementChapter Culture and cultural di
8、fference What is culture?Level of Culture The Cultural Differences between China and the Western countries Chapter The Influence of Cultural Difference on ManagementEffects on organizations structure Effects on Human Resource Effect on corporate value Effect on communication style Effect on organiza
9、tion leadership styleuChapter strategic measures for the multinational company Cultural difference in management lead to cultural conflict.It refers to the mutual antagonism between different forms of cultural elements,when it refers to multinational enterprises operating in other countries and conf
10、licts with the different values of the host country.uMutual understanding in communicationuEstablish a correct knowledge of cross-cultureuEstablish the idea of humanismuFocus on the cultural integrationuForesee the cultural conflict and to prevent itConclusionuThe thesis give a comprehensive study o
11、f cultural difference and its impacts on the management.It makes a summary of the former research of impacts of cultural difference on management,and have a clear understanding of where we are.And forsee the urgent need of attention on the impacts of cultural difference on management.Its purpose is
12、that management must be prepared to create and seize opportunities,manage complex project in cross culture.Learning the knowledge can help the employees work with new partners and unfamiliar teams to perform their best.Whats new in the thesisuThe thesis not only see the cultural difference on manage
13、ment,but also it pay attention to the cross-culture companys management.uThe thesis analyze the influence of cultural difference on management based on two models:one is Hofstedes model of national culture,the other is Trompenaars:7d culture model.Limitations uAs a tentative research，this thesis sti
14、ll has limitations:u(1)Within such limited time the thesis only puts forward general suggestions rather than very detailed ones;u(2)The paper analyzes the influences of China-western cultural differences on management,however,due to the limited time and ability,the thesis doesnt have got the data ab
15、out cross-culture corporate.uTherefore,the research need more further study.Bibliographyu u 1 Catherine H.Tinsley,Jeanne M.Brett.Managing Workplace Conflict in the United States and Hong Kong J.Organizational Behavior and Human Decision Process,2001,72 Hoebel,A.Man.Culture and Society M.New York:Oxf
16、ord University Press,1960 3 Samovar,Larry A.and Porter,Richard E.Communication between Cultures M.Beijing:Foreign Language Teaching and Research Press,20004 Malcolm Warner.Culture and management in Asia M.Routledge Curzon,2003u5 Hofstede.G.Cultures and organizations:Software of the mind M.New York:M
17、cGraw-Hill,1991u6 Linell Davis.Doing Culture:Cross Cultural Communication in Action M.Shanghai:Shanghai Foreign Language Education Press,2006 u 7戚雨村戚雨村.语言语言文化文化对比对比J.外语研究，外语研究，1992，（，（2）.u8 G.Hofstede.Cultures Consequences:International Differences in Work-Related Values.Beverly Hills:Sage，1980.u9 郑建祥郑建祥 论跨国公司的跨文化管理论跨国公司的跨文化管理企业经企业经济济 2004年年07期期 u10 史稼菁史稼菁 中美企业的跨文化管理研究中美企业的跨文化管理研究华东华东师范大学师范大学 2009年年
